{"id":29480,"date":"2023-11-30T11:56:03","date_gmt":"2023-11-30T10:56:03","guid":{"rendered":"https:\/\/althallercommunication.de\/kompetenzen-und-referenzen\/"},"modified":"2026-04-20T10:08:41","modified_gmt":"2026-04-20T08:08:41","slug":"kompetenzen-und-referenzen","status":"publish","type":"page","link":"https:\/\/althallercommunication.de\/en\/kompetenzen-und-referenzen\/","title":{"rendered":"Skills"},"content":{"rendered":"

\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
\n\t\t\t\t\uf255<\/span><\/span>\n\t\t\t<\/div>
\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t

<\/span>%<\/span><\/p><\/div>\n\t\t\t\t

Effort<\/h1>\n\t\t\t<\/div>\n\t\t\t<\/div>
\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
\n\t\t\t\t\ue072<\/span><\/span>\n\t\t\t<\/div>
\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t

<\/span>%<\/span><\/p><\/div>\n\t\t\t\t

Know-how<\/h1>\n\t\t\t<\/div>\n\t\t\t<\/div>
\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
\n\t\t\t\t\uf004<\/span><\/span>\n\t\t\t<\/div>
\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t

<\/span>%<\/span><\/p><\/div>\n\t\t\t\t

Heart and Soul<\/h1>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>
\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t[dsm_svg_animation dsm_upload_svg=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2024\/04\/skills.svg\" dsm_svg_color=\"#F1591A\" _builder_version=\"4.23.1\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" custom_padding=\"15.2%||||false|false\" sticky_enabled=\"0\"][\/dsm_svg_animation]\n\t\t\t<\/div>
\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t

As an agency for market communication, our expertise and range of services cover a 360-degree spectrum.<\/h2>\n

Coming from a background in press and public relations, we have continuously expanded our portfolio in line with the latest developments in communication opportunities and needs in markets, industries, companies and organizations of all sizes.<\/p>\n

Our expertise is aimed at using all available communication channels and formats to create coherent and effective messages for you as a B2B customer. Our services are designed to ensure that communication strategies are implemented consistently, effectively and sustainably in all relevant areas.<\/p>\n

 <\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>

\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t

With a watchful eye on constantly emerging new forms of communication, media formats and communication mechanisms, we have done forward-looking and trend-setting pioneering work at an early stage.<\/h2><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>
\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t

We have made a name for ourselves as pioneers in the field of social media in particular. The founding of the \"First Working Group on Social Media in Corporate Communications\" and the development and publication of the only<\/p>\n

\u203aLong-term survey on the use of social media<\/strong><\/h2>\n

in B2B in the German-speaking market are a striking example of our commitment and performance. In particular, this study, first published in 2010, has established itself as a basis for planning and orientation across all sectors and company levels.<\/p>\n

We invite you to benefit from our many years of experience and our creative thinking. Together we will design successful communication strategies that will optimally position your company in the B2B market and make it successful in the long term.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>

\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t

360\u00b0 expertise<\/h1><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>
\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t[dsm_circle_info dsm_trigger=\"hover\" dsm_circle_size=\"635px\" dsm_content_animation=\"fadeInUpBig\" dsm_circle_item_size=\"120px\" dsm_circle_active_bg_color=\"#F1591A\" dsm_content_padding=\"3%|7%|10px|7%|false|true\" dsm_icon_font_size=\"24px\" _builder_version=\"4.23.1\" _module_preset=\"default\" circle_title_text_align=\"left\" circle_title_font_size=\"13px\" circle_title_line_height=\"1.2em\" header_level=\"h3\" header_text_align=\"center\" header_text_color=\"#FFFFFF\" dsm_content_text_color=\"#FFFFFF\" dsm_content_font_size=\"17px\" dsm_content_line_height=\"1.2em\" background_enable_image=\"off\" border_width_all_dsm_active_circle_item_border=\"1px\" border_color_all_dsm_active_circle_item_border=\"RGBA(255,255,255,0)\" box_shadow_style_circle_active_item=\"preset1\" global_colors_info=\"{}\"][dsm_circle_info_child dsm_circle_info_title=\"Classic public relations\" dsm_show_icon=\"on\" font_icon=\"||fa||400\" dsm_content_title=\"Building sustainable relationships\" dsm_circle_info_content=\"<\/p>\n

Continuous communication with journalists is essential to raise your company's profile, sharpen its image and profile, and build its reputation through sustainable relationships with media representatives.<\/p>\n

You benefit from our long-standing contacts with key journalists in the opinion-forming daily, business and trade press, characterized by a high level of acceptance and reliability.<\/p>\n

\" _builder_version=\"4.23.1\" _module_preset=\"default\" dsm_circle_info_title_text_align=\"center\" dsm_circle_info_title_font_size=\"14px\" dsm_content_text_align=\"center\" background_color=\"#F1591A\" background_enable_color=\"on\" background_image=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2023\/12\/c-presse.webp\" background_enable_image=\"on\" background_position=\"bottom_right\" global_colors_info=\"{}\" parentOrderClass=\"dsm_circle_info_0\" totalCount=\"6\" itemIndex=\"1\"][\/dsm_circle_info_child][dsm_circle_info_child dsm_circle_info_title=\"Social Media\" dsm_show_icon=\"on\" font_icon=\"||divi||400\" dsm_content_title=\"Authentic dialogue with your target group\" dsm_circle_info_content=\"<\/p>\n

Social media opens up direct channels to your target group. This not only helps you to strategically influence your brand image, but also to optimize your strategy and product development and avoid crises in the long term.
As an integral part of the overarching digital strategy, social media plays a decisive role when it comes to rethinking customer communication. After all, purchasing decisions are increasingly being made on the (social) web. Continuous monitoring and constant optimization of the available content guarantee that you pick up the customer at the right touchpoint.<\/p>\n

\" _builder_version=\"4.23.1\" _module_preset=\"default\" background_color=\"#F1591A\" background_enable_color=\"on\" background_image=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2023\/12\/c-socmed.webp\" background_enable_image=\"on\" global_colors_info=\"{}\" parentOrderClass=\"dsm_circle_info_0\" totalCount=\"6\" itemIndex=\"2\"][\/dsm_circle_info_child][dsm_circle_info_child dsm_circle_info_title=\"Change Communications\" dsm_show_icon=\"on\" font_icon=\"||fa||900\" dsm_content_title=\"Supporting change\" dsm_circle_info_content=\"<\/p>\n

Markets are changing. Successful companies help to shape this change. Change processes are an elementary component of every company.<\/p>\n

We support you in credibly communicating your perspectives, goals and visions to all of your company's stakeholders. And to take employees, customers, partners, investors and the media along with you on your journey. A positive working atmosphere, a clear company profile and a strong immune system are the result of this process.<\/p>\n

\" _builder_version=\"4.23.1\" _module_preset=\"default\" dsm_circle_info_title_text_align=\"center\" background_color=\"#F1591A\" background_enable_color=\"on\" background_image=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2023\/12\/c-change.webp\" background_enable_image=\"on\" global_colors_info=\"{}\" parentOrderClass=\"dsm_circle_info_0\" totalCount=\"6\" itemIndex=\"3\"][\/dsm_circle_info_child][dsm_circle_info_child dsm_circle_info_title=\"PR & Content Marketing\" dsm_show_icon=\"on\" font_icon=\"||fa||900\" dsm_content_title=\"PR and content marketing from a single source\" dsm_circle_info_content=\"<\/p>\n

Storytelling over all channels. Content is the currency.<\/p>\n

Good content marketing forms the basis of your brand management. We work with you to develop topics that stand for your company in an unmistakable way. This allows you to assume opinion leadership and position yourself clearly against the competition.<\/p>\n

In doing so, we address your customers precisely at all stages of the customer journey and thus support your sales.<\/p>\n

\" _builder_version=\"4.23.1\" _module_preset=\"default\" dsm_circle_info_title_text_align=\"center\" background_color=\"#F1591A\" background_enable_color=\"on\" background_image=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2023\/12\/c-content.webp\" background_enable_image=\"on\" global_colors_info=\"{}\" parentOrderClass=\"dsm_circle_info_0\" totalCount=\"6\" itemIndex=\"4\"][\/dsm_circle_info_child][dsm_circle_info_child dsm_circle_info_title=\"Crisis communication\" dsm_show_icon=\"on\" font_icon=\"||fa||900\" dsm_content_title=\"Equipped for crisis\" dsm_circle_info_content=\"<\/p>\n

Crisis PR means not only reacting in difficult situations, but also preventive work, i.e. preparing the company communicatively for an emergency.<\/p>\n

With our experience as a member of international crisis teams, we ask you the critical questions first. As a %22think tank%22 with an objective view from the outside, we quickly identify critical points that companies often fail to see through their internal lens. In this way, we arm you for the crisis and help to rebuild lost trust.<\/p>\n

\" _builder_version=\"4.23.1\" _module_preset=\"default\" dsm_circle_info_title_text_align=\"center\" background_color=\"#F1591A\" background_enable_color=\"on\" background_image=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2023\/12\/c-kriese.webp\" background_enable_image=\"on\" global_colors_info=\"{}\" parentOrderClass=\"dsm_circle_info_0\" totalCount=\"6\" itemIndex=\"5\"][\/dsm_circle_info_child][dsm_circle_info_child dsm_circle_info_title=\"Video and Podcast\" dsm_show_icon=\"on\" font_icon=\"||divi||400\" dsm_content_title=\"Connecting conversations\" dsm_circle_info_content=\"<\/p>\n

Bring your corporate culture, values and perspectives closer to your target group in an authentic and cross-media way. Good content that can be listened to anytime and anywhere sets you apart from homogeneous markets and companies and supports your sales.
As an all-in-one provider, we not only record your podcast, but also support you in the conception and subsequent distribution of your audio and video formats.
With our digital expertise, we get you talked about. Also on Spotify, Deezer, Amazon Music, YouTube or on your channels.<\/p>\n

\" _builder_version=\"4.23.1\" _module_preset=\"default\" dsm_circle_info_title_text_align=\"center\" background_color=\"#F1591A\" background_enable_color=\"on\" background_image=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2023\/12\/c-pod.webp\" background_enable_image=\"on\" global_colors_info=\"{}\" parentOrderClass=\"dsm_circle_info_0\" totalCount=\"6\" itemIndex=\"6\"][\/dsm_circle_info_child][\/dsm_circle_info]\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>

\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t[dsm_circle_info dsm_enable_autoplay=\"on\" dsm_speed=\"4.5s\" dsm_delay=\"4200\" dsm_circle_size=\"305px\" dsm_content_animation=\"fadeInUpBig\" dsm_circle_item_size=\"90px\" dsm_circle_active_bg_color=\"#F1591A\" dsm_content_padding=\"3%|5%|10px|5%|false|true\" dsm_icon_font_size=\"24px\" _builder_version=\"4.23.1\" _module_preset=\"default\" circle_title_text_align=\"left\" circle_title_font_size=\"9px\" circle_title_line_height=\"1.2em\" header_level=\"h3\" header_text_align=\"center\" header_text_color=\"#FFFFFF\" dsm_content_text_color=\"#FFFFFF\" dsm_content_font_size=\"13px\" dsm_content_line_height=\"1.1em\" background_enable_image=\"off\" border_width_all_dsm_active_circle_item_border=\"1px\" border_color_all_dsm_active_circle_item_border=\"RGBA(255,255,255,0)\" box_shadow_style_circle_active_item=\"preset1\" global_colors_info=\"{}\"][dsm_circle_info_child dsm_circle_info_title=\"Classic public relations\" dsm_show_icon=\"on\" font_icon=\"||fa||400\" dsm_circle_info_content=\"<\/p>\n

Der kontinuierliche Austausch mit Journalisten ist unerl\u00e4sslich, um den Bekanntheitsgrad Ihres Unternehmens zu erh\u00f6hen, sein Image zu sch\u00e4rfen und durch tragf\u00e4hige Beziehungen zu Medienvertretern seine Reputation auszubauen.<\/p>\n

\" _builder_version=\"4.23.1\" _module_preset=\"default\" dsm_circle_info_title_text_align=\"center\" dsm_circle_info_title_font_size=\"10px\" dsm_content_text_align=\"center\" background_color=\"#F1591A\" background_enable_color=\"on\" background_image=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2023\/12\/c-presse.webp\" background_enable_image=\"on\" background_position=\"bottom_right\" global_colors_info=\"{}\" parentOrderClass=\"dsm_circle_info_1\" totalCount=\"6\" itemIndex=\"1\"][\/dsm_circle_info_child][dsm_circle_info_child dsm_circle_info_title=\"Social Media\" dsm_show_icon=\"on\" font_icon=\"||divi||400\" dsm_circle_info_content=\"<\/p>\n

Die direkte Verbindungen zur Zielgruppe und erm\u00f6glicht strategische Markenbildung. Kontinuierliches Monitoring und Content-Optimierung gew\u00e4hrleisten eine zielgerichtete Ansprache.<\/p>\n

\" _builder_version=\"4.23.1\" _module_preset=\"default\" dsm_content_font_size=\"12px\" background_color=\"#F1591A\" background_enable_color=\"on\" background_image=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2023\/12\/c-socmed.webp\" background_enable_image=\"on\" global_colors_info=\"{}\" parentOrderClass=\"dsm_circle_info_1\" totalCount=\"6\" itemIndex=\"2\"][\/dsm_circle_info_child][dsm_circle_info_child dsm_circle_info_title=\"Change Communications\" dsm_show_icon=\"on\" font_icon=\"||fa||900\" dsm_circle_info_content=\"<\/p>\n

M\u00e4rkte wandeln sich. Erfolgreiche Unternehmen gestalten diesen Wandel mit. Change-Prozesse sind elementarer Bestandteil eines jeden Unternehmens.<\/p>\n

\" _builder_version=\"4.23.1\" _module_preset=\"default\" dsm_circle_info_title_text_align=\"center\" background_color=\"#F1591A\" background_enable_color=\"on\" background_image=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2023\/12\/c-change.webp\" background_enable_image=\"on\" global_colors_info=\"{}\" parentOrderClass=\"dsm_circle_info_1\" totalCount=\"6\" itemIndex=\"3\"][\/dsm_circle_info_child][dsm_circle_info_child dsm_circle_info_title=\"PR & Content Marketing\" dsm_show_icon=\"on\" font_icon=\"||fa||900\" dsm_circle_info_content=\"<\/p>\n

Storytelling auf allen Kan\u00e4len. Content ist die W\u00e4hrung.<\/p>\n

Gutes Content-Marketing bildet die Basis Ihrer Markenf\u00fchrung.<\/p>\n

\" _builder_version=\"4.23.1\" _module_preset=\"default\" dsm_circle_info_title_text_align=\"center\" background_color=\"#F1591A\" background_enable_color=\"on\" background_image=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2023\/12\/c-content.webp\" background_enable_image=\"on\" global_colors_info=\"{}\" parentOrderClass=\"dsm_circle_info_1\" totalCount=\"6\" itemIndex=\"4\"][\/dsm_circle_info_child][dsm_circle_info_child dsm_circle_info_title=\"Crisis communication\" dsm_show_icon=\"on\" font_icon=\"||fa||900\" dsm_circle_info_content=\"<\/p>\n

Krisen-PR bedeutet nicht nur Reagieren in schwierigen Situationen, sondern auch Pr\u00e4ventivarbeit, d.h. das Unternehmen auf den Ernstfall kommunikativ vorbereiten.<\/p>\n

\" _builder_version=\"4.23.1\" _module_preset=\"default\" dsm_circle_info_title_text_align=\"center\" background_color=\"#F1591A\" background_enable_color=\"on\" background_image=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2023\/12\/c-kriese.webp\" background_enable_image=\"on\" global_colors_info=\"{}\" parentOrderClass=\"dsm_circle_info_1\" totalCount=\"6\" itemIndex=\"5\"][\/dsm_circle_info_child][dsm_circle_info_child dsm_circle_info_title=\"Pod- & Videocast\" dsm_show_icon=\"on\" font_icon=\"||divi||400\" dsm_circle_info_content=\"<\/p>\n

Als All-in-One Anbieter nehmen wir Ihren Podcast nicht nur auf, sondern unterst\u00fctzen Sie auch in der Konzeption und anschlie\u00dfenden Distribution Ihrer Audio- und Videoformate.<\/p>\n

\" _builder_version=\"4.23.1\" _module_preset=\"default\" dsm_circle_info_title_text_align=\"center\" dsm_content_font_size=\"14px\" dsm_content_line_height=\"1.2em\" background_color=\"#F1591A\" background_enable_color=\"on\" background_image=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2023\/12\/c-pod.webp\" background_enable_image=\"on\" global_colors_info=\"{}\" parentOrderClass=\"dsm_circle_info_1\" totalCount=\"6\" itemIndex=\"6\"][\/dsm_circle_info_child][\/dsm_circle_info]\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>

\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t

100% service<\/h1><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>
\n\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t[dsm_advanced_tabs dsm_show_arrow=\"off\" dsm_content_animation=\"fadeInUp\" dsm_auto_scroll_mobile=\"on\" dsm_tabs_gap=\"1px\" dsm_tabs_active_text_color=\"#F1591A\" dsm_tabs_active_icon_color=\"#F1591A\" dsm_content_padding=\"5%|10%|5%|10%|true|true\" dsm_tabs_wrapper_bg_color=\"#FFFFFF\" dsm_content_image_icon_padding=\"10px|9px|9px|0px|false|false\" dsm_content_icon_size=\"26px\" dsm_auto_scroll_mobile_tablet=\"on\" dsm_auto_scroll_mobile_phone=\"off\" dsm_auto_scroll_mobile_last_edited=\"on|phone\" _builder_version=\"4.23.1\" _module_preset=\"default\" border_color_top_dsm_tabs_border=\"#F1591A\" border_color_right_dsm_active_tabs_border=\"#F1591A\" border_color_left_dsm_active_tabs_border=\"#F1591A\" border_width_all_dsm_content_border=\"0px\" border_color_all_dsm_content_border=\"#F1591A\" box_shadow_style_tabs_wrapper_shadow=\"preset1\" box_shadow_color_tabs_wrapper_shadow=\"rgba(0,0,0,0.29)\" global_colors_info=\"{}\"][dsm_advanced_tabs_child dsm_title=\"Classic public relations\" dsm_use_icon_image=\"on\" dsm_use_icon=\"on\" font_icon=\"||fa||400\" dsm_content_title=\"Classic press relations\" dsm_content=\"<\/p>\n

What we do for you:<\/h3>\n