{"id":29489,"date":"2017-04-02T16:05:52","date_gmt":"2017-04-02T14:05:52","guid":{"rendered":"https:\/\/althallercommunication.de\/b2b-social-media-langzeitstudie\/"},"modified":"2025-12-12T14:03:54","modified_gmt":"2025-12-12T13:03:54","slug":"studien","status":"publish","type":"page","link":"https:\/\/althallercommunication.de\/en\/studien\/","title":{"rendered":"Study"},"content":{"rendered":"<p><div class=\"et_d4_element et_pb_section et_pb_section_0 et_pb_section_video et_pb_preload et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_section_video_bg  \">\n\t\t\t\t\t\n\t\t\t<video loop=\"loop\" autoplay playsinline muted >\n\t\t\t\t<source type=\"video\/mp4\" src=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2023\/11\/social_media_-_35344-360p-20231127-193746.mp4\" \/>\n\t\t\t\t\n\t\t\t<\/video>\n\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_0  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h1>our b2b social media long-term study<\/h1>\n<h2>unique. comprehensive. 100% reliable.  <\/h2>\n<h4>The only study in the entire DACH region that has provided a clear overview of social media behavior in communication since 2010. Here you get the data and facts you need for your personal reality check, strategy and budget planning. <\/h4><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_1  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_1  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_1  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_1  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>Communication via social media channels has continuously established itself in corporate communication and now occupies a prominent position - especially as an information and dialog tool.<\/p>\n<p>Our long-term study \"Social media in the B2B world\" provides unique insights into the development of corporate communication via social media. It analyzes and evaluates key usage parameters and clearly shows which platforms are suitable for different forms of communication and target groups. The roles of individual platforms and channels in the communication mix are highlighted. The study also examines the varying behavior in the social media sector based on company size, industry, management style and function within the company. From its beginnings in 2010 to the present day, it offers a comprehensive view of developments and has been considered an indispensable tool for strategy and budget planning for B2B companies throughout the German-speaking world for several years.    <\/p>\n<p>The use of artificial intelligence (AI) is becoming increasingly important in B2B communication, particularly in the context of social media work. The central question here revolves around the role of the various channels in the communication mix. Which channels are best suited for which tasks, and how can AI provide support?<br \/>Althaller communication and the \"First Working Group on Social Media in B2B Communication\" are now in their 15th year of addressing precisely these issues in their latest survey and investigating how the use of AI can transform social media work in B2B communication.  <\/p>\n<p>The long-term study \"Social Media in the B2B World\" thus offers a unique treasure trove of data that contains all the parameters required for the conceptualization of social media and cross-media strategies as well as for resource and budget planning. A unique, reliable compendium that supports social media managers reliably and effectively in every planning phase and gives them confidence in their daily work. <\/p>\n<p>&nbsp;<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_button_module_wrapper et_pb_button_0_wrapper  et_pb_module \">\n\t\t\t\t<a class=\"et_pb_button et_d4_element et_pb_button_0 et_pb_bg_layout_light et_block_module\" href=\"#download\" data-icon=\"\uf1c1\">Download Management Summary<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_2  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img decoding=\"async\" width=\"811\" height=\"725\" src=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2024\/01\/dach.png\" alt=\"\" title=\"roof\" class=\"wp-image-28398\" \/><\/span>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_2  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3 class=\"ai-optimize-30\">A total of 870 respondents from Germany, Austria and Switzerland took part in the 2025\/2026 survey.<\/h3><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_2 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_2  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_3  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_3  et_pb_text_align_left et_pb_bg_layout_dark\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2>Study design - participants in the survey<\/h2><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_4  et_pb_css_mix_blend_mode et-last-child et_block_column et_pb_column_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_3  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_5 et_pb_column et_pb_column_5  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_circle_counter et_pb_circle_counter_0 container-width-change-notify  et_pb_text_align_center et_pb_bg_layout_dark et_block_module et_pb_with_title\">\n\t\t\t\t<div class=\"et_pb_circle_counter_inner\" data-number-value=\"26\" data-bar-bg-color=\"#f1591a\" data-color=\"#FFFFFF\" data-alpha=\"0.3\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<div class=\"percent\"><p><span class=\"percent-value\"><\/span><span class=\"percent-sign\">%<\/span><\/p><\/div>\n\t\t\t\t\t<h3 class=\"et_pb_module_header\">Marketing Manager<\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_5 et_pb_column et_pb_column_6  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_circle_counter et_pb_circle_counter_1 container-width-change-notify  et_pb_text_align_center et_pb_bg_layout_dark et_block_module et_pb_with_title\">\n\t\t\t\t<div class=\"et_pb_circle_counter_inner\" data-number-value=\"23\" data-bar-bg-color=\"#f1591a\" data-color=\"#FFFFFF\" data-alpha=\"0.3\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<div class=\"percent\"><p><span class=\"percent-value\"><\/span><span class=\"percent-sign\">%<\/span><\/p><\/div>\n\t\t\t\t\t<h3 class=\"et_pb_module_header\">Management<\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_5 et_pb_column et_pb_column_7  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_circle_counter et_pb_circle_counter_2 container-width-change-notify  et_pb_text_align_center et_pb_bg_layout_dark et_block_module et_pb_with_title\">\n\t\t\t\t<div class=\"et_pb_circle_counter_inner\" data-number-value=\"19\" data-bar-bg-color=\"#f1591a\" data-color=\"#FFFFFF\" data-alpha=\"0.3\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<div class=\"percent\"><p><span class=\"percent-value\"><\/span><span class=\"percent-sign\">%<\/span><\/p><\/div>\n\t\t\t\t\t<h3 class=\"et_pb_module_header\">Division\/department manager<\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_5 et_pb_column et_pb_column_8  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_circle_counter et_pb_circle_counter_3 container-width-change-notify  et_pb_text_align_center et_pb_bg_layout_dark et_block_module et_pb_with_title\">\n\t\t\t\t<div class=\"et_pb_circle_counter_inner\" data-number-value=\"19\" data-bar-bg-color=\"#f1591a\" data-color=\"#FFFFFF\" data-alpha=\"0.3\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<div class=\"percent\"><p><span class=\"percent-value\"><\/span><span class=\"percent-sign\">%<\/span><\/p><\/div>\n\t\t\t\t\t<h3 class=\"et_pb_module_header\">Social Media Manager<\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_5 et_pb_column et_pb_column_9  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_circle_counter et_pb_circle_counter_4 container-width-change-notify  et_pb_text_align_center et_pb_bg_layout_dark et_block_module et_pb_with_title\">\n\t\t\t\t<div class=\"et_pb_circle_counter_inner\" data-number-value=\"9\" data-bar-bg-color=\"#f1591a\" data-color=\"#FFFFFF\" data-alpha=\"0.3\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<div class=\"percent\"><p><span class=\"percent-value\"><\/span><span class=\"percent-sign\">%<\/span><\/p><\/div>\n\t\t\t\t\t<h3 class=\"et_pb_module_header\">Other<\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div id=\"download\" class=\"et_d4_element et_pb_section et_pb_section_3  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_4  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_10  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_4  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h2>We hope you enjoy reading the management summary, which contains the key findings of the latest B2B social media survey.<\/h2>\n<p><strong>If you need support with the planning or implementation of your social media activities, <\/strong><strong>we are happy to be there for you as a strategic and operational sparring partner.<\/strong><\/p>\n<p>Please fill out the contact form as completely as possible. You will then receive the link to download the WI-Book with the management summary of the current study within a few minutes at the e-mail address provided. The fields marked with * are required.  <\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_11  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<div id=\"et_pb_contact_form_0\" class=\"et_pb_module et_d4_element et_pb_contact_form_0 et_pb_contact_form_container clearfix et_block_module\" data-form_unique_num=\"0\" data-form_unique_id=\"d0f5845d-db9c-42bd-a4bc-9fa0df56379c\" data-redirect_url=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2025\/09\/Management-Summary-2025_26.pdf\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et-pb-contact-message\"><\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_contact\">\n\t\t\t\t\t<form class=\"et_pb_contact_form clearfix\" method=\"post\" action=\"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/pages\/29489\">\n\t\t\t\t\t\t<p class=\"et_d4_element et_pb_contact_field et_pb_contact_field_0 et_pb_contact_field_half\" data-id=\"anrede\" data-type=\"select\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<label for=\"et_pb_contact_anrede_0\" class=\"et_pb_contact_form_label\">Salutation<\/label>\n\t\t\t\t<select id=\"et_pb_contact_anrede_0\" class=\"et_pb_contact_select input\" name=\"et_pb_contact_anrede_0\" data-required_mark=\"required\" data-field_type=\"select\" data-original_id=\"anrede\">\n\t\t\t\t\t\t<option value=\"\">Salutation<\/option><option value=\"Mr.\">Mr.<\/option><option value=\"Woman\">Woman<\/option>\n\t\t\t\t\t<\/select>\n\t\t\t<\/p><p class=\"et_d4_element et_pb_contact_field et_pb_contact_field_1 et_pb_contact_field_half et_pb_contact_field_last\" data-id=\"email\" data-type=\"email\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<label for=\"et_pb_contact_email_0\" class=\"et_pb_contact_form_label\">E-mail address<\/label>\n\t\t\t\t<input type=\"text\" id=\"et_pb_contact_email_0\" class=\"input\" value=\"\" name=\"et_pb_contact_email_0\" data-required_mark=\"required\" data-field_type=\"email\" data-original_id=\"email\" placeholder=\"E-mail address\">\n\t\t\t<\/p><p class=\"et_d4_element et_pb_contact_field et_pb_contact_field_2 et_pb_contact_field_half\" data-id=\"vorname\" data-type=\"input\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<label for=\"et_pb_contact_vorname_0\" class=\"et_pb_contact_form_label\">First name<\/label>\n\t\t\t\t<input type=\"text\" id=\"et_pb_contact_vorname_0\" class=\"input\" value=\"\" name=\"et_pb_contact_vorname_0\" data-required_mark=\"required\" data-field_type=\"input\" data-original_id=\"vorname\" placeholder=\"First name\">\n\t\t\t<\/p><p class=\"et_d4_element et_pb_contact_field et_pb_contact_field_3 et_pb_contact_field_half et_pb_contact_field_last\" data-id=\"name\" data-type=\"input\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<label for=\"et_pb_contact_name_0\" class=\"et_pb_contact_form_label\">Name<\/label>\n\t\t\t\t<input type=\"text\" id=\"et_pb_contact_name_0\" class=\"input\" value=\"\" name=\"et_pb_contact_name_0\" data-required_mark=\"required\" data-field_type=\"input\" data-original_id=\"name\" placeholder=\"Name\">\n\t\t\t<\/p><p class=\"et_d4_element et_pb_contact_field et_pb_contact_field_4 et_pb_contact_field_half\" data-id=\"unternehmen\" data-type=\"input\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<label for=\"et_pb_contact_unternehmen_0\" class=\"et_pb_contact_form_label\">The company<\/label>\n\t\t\t\t<input type=\"text\" id=\"et_pb_contact_unternehmen_0\" class=\"input\" value=\"\" name=\"et_pb_contact_unternehmen_0\" data-required_mark=\"required\" data-field_type=\"input\" data-original_id=\"unternehmen\" placeholder=\"The company\" pattern=\".{6,}\" title=\"Minimum length: 6 characters. \">\n\t\t\t<\/p><p class=\"et_d4_element et_pb_contact_field et_pb_contact_field_5 et_pb_contact_field_half et_pb_contact_field_last\" data-id=\"abteilung\" data-type=\"input\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<label for=\"et_pb_contact_abteilung_0\" class=\"et_pb_contact_form_label\">Department<\/label>\n\t\t\t\t<input type=\"text\" id=\"et_pb_contact_abteilung_0\" class=\"input\" value=\"\" name=\"et_pb_contact_abteilung_0\" data-required_mark=\"not_required\" data-field_type=\"input\" data-original_id=\"abteilung\" placeholder=\"Department\">\n\t\t\t<\/p><p class=\"et_d4_element et_pb_contact_field et_pb_contact_field_6 et_pb_contact_field_half\" data-id=\"position\" data-type=\"input\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<label for=\"et_pb_contact_position_0\" class=\"et_pb_contact_form_label\">Position<\/label>\n\t\t\t\t<input type=\"text\" id=\"et_pb_contact_position_0\" class=\"input\" value=\"\" name=\"et_pb_contact_position_0\" data-required_mark=\"required\" data-field_type=\"input\" data-original_id=\"position\" placeholder=\"Position\">\n\t\t\t<\/p><p class=\"et_d4_element et_pb_contact_field et_pb_contact_field_7 et_pb_contact_field_half et_pb_contact_field_last\" data-id=\"telefon\" data-type=\"input\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<label for=\"et_pb_contact_telefon_0\" class=\"et_pb_contact_form_label\">Telephone<\/label>\n\t\t\t\t<input type=\"text\" id=\"et_pb_contact_telefon_0\" class=\"input\" value=\"\" name=\"et_pb_contact_telefon_0\" data-required_mark=\"not_required\" data-field_type=\"input\" data-original_id=\"telefon\" placeholder=\"Telephone\">\n\t\t\t<\/p><p class=\"et_d4_element et_pb_contact_field et_pb_contact_field_8 et_pb_contact_field_half\" data-id=\"webseite\" data-type=\"input\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<label for=\"et_pb_contact_webseite_0\" class=\"et_pb_contact_form_label\">Website<\/label>\n\t\t\t\t<input type=\"text\" id=\"et_pb_contact_webseite_0\" class=\"input\" value=\"\" name=\"et_pb_contact_webseite_0\" data-required_mark=\"not_required\" data-field_type=\"input\" data-original_id=\"webseite\" placeholder=\"Website\">\n\t\t\t<\/p><p class=\"et_d4_element et_pb_contact_field et_pb_contact_field_9 et_pb_contact_field_last has-background\" data-id=\"einverstanden\" data-type=\"checkbox\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<label for=\"et_pb_contact_einverstanden_0\" class=\"et_pb_contact_form_label\"> <\/label>\n\t\t\t\t<input class=\"et_pb_checkbox_handle\" type=\"hidden\" name=\"et_pb_contact_einverstanden_0\" data-required_mark=\"required\" data-field_type=\"checkbox\" data-original_id=\"einverstanden\">\n\t\t\t\t\t<span class=\"et_pb_contact_field_options_wrapper\">\n\t\t\t\t\t\t<span class=\"et_pb_contact_field_options_title\"> <\/span>\n\t\t\t\t\t\t<span class=\"et_pb_contact_field_options_list\"><span class=\"et_pb_contact_field_checkbox\">\n\t\t\t\t\t\t\t<input type=\"checkbox\" id=\"et_pb_contact_einverstanden_9_0\" class=\"input\" value=\"I agree that althaller communication may contact me\" data-id=\"-1\">\n\t\t\t\t\t\t\t<label for=\"et_pb_contact_einverstanden_9_0\"><i><\/i>I agree that althaller communication may contact me<\/label>\n\t\t\t\t\t\t<\/span><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t<\/p>\n\t\t\t\t\t\t<input type=\"hidden\" value=\"et_contact_proccess\" name=\"et_pb_contactform_submit_0\"\/>\n\t\t\t\t\t\t<div class=\"et_contact_bottom_container\">\n\t\t\t\t\t\t\t\n\t\t\t<div class=\"et_pb_contact_right et_pb_contact_field\">\n\t\t\t\t<p class=\"clearfix\">\n\t\t\t\t\t<span class=\"et_pb_contact_captcha_question\">1 + 14<\/span> = <input type=\"text\" size=\"2\" class=\"input et_pb_contact_captcha\" data-first_digit=\"1\" data-second_digit=\"14\" value=\"\" name=\"et_pb_contact_captcha_0\" data-required_mark=\"required\" autocomplete=\"off\">\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<button type=\"submit\" name=\"et_builder_submit_button\" class=\"et_pb_contact_submit et_pb_button\" data-icon=\"\uf1d8\">Download PDF<\/button>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"_wpnonce-et-pb-contact-form-submitted-0\" name=\"_wpnonce-et-pb-contact-form-submitted-0\" value=\"86471697b4\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/pages\/29489\" \/>\n\t\t\t\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_5 et_clickable  et_pb_text_align_left et_pb_bg_layout_dark\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p><strong>Data protection:<\/strong> Access to the data you have entered is only possible for a few specially authorized persons who are responsible for the content. We guarantee that this data will not be passed on to third parties. You can find our complete data protection guidelines here.  <\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_4 et_pb_with_background  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_5  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_12  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<a href=\"https:\/\/althallercommunication.de\/en\/social-media-study-and-exclusive-advice\/\"><span class=\"et_pb_image_wrap \"><img decoding=\"async\" width=\"849\" height=\"849\" src=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2025\/01\/sm-studie_Cover.webp\" alt=\"\" title=\"sm-study_cover\" class=\"wp-image-31633\" \/><\/span><\/a>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_13  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_6  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><div class=\"et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_dark\">\n<div class=\"et_pb_text_inner\">\n<h3>For professionals:<\/h3>\n<h2>The big B2B social media study 2024\/25<\/h2>\n<h3>Make informed decisions with the knowledge advantage from the only B2B social media long-term study - now with discounted access to an AI-supported expert discussion.<\/h3>\n<\/div>\n<\/div><\/div>\n\t\t\t<\/div><div class=\"et_pb_button_module_wrapper et_pb_button_1_wrapper et_pb_button_alignment_center et_pb_module \">\n\t\t\t\t<a class=\"et_pb_button et_d4_element et_pb_button_1 et_pb_bg_layout_light et_block_module\" href=\"https:\/\/althallercommunication.de\/en\/social-media-study-and-exclusive-advice\/\">More info<\/a>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-29489","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Study | althaller communication<\/title>\n<meta name=\"description\" content=\"Social media has become an integral part of everyday communication. More and more B2B companies are discovering social media as an important channel and value-adding factor in their digital marketing mix. But what are the current trends and what are temporary hypes? How do B2B companies use social media in a targeted manner? Find out more with the latest results of our only long-term B2B social media study.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/althallercommunication.de\/en\/studien\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Study\" \/>\n<meta property=\"og:description\" content=\"Social media has become an integral part of everyday communication. More and more B2B companies are discovering social media as an important channel and value-adding factor in their digital marketing mix. 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