{"id":29496,"date":"2017-03-12T19:32:17","date_gmt":"2017-03-12T18:32:17","guid":{"rendered":"https:\/\/althallercommunication.de\/cultundcomm\/"},"modified":"2026-05-12T14:36:27","modified_gmt":"2026-05-12T12:36:27","slug":"cultundcomm","status":"publish","type":"page","link":"https:\/\/althallercommunication.de\/en\/cultundcomm\/","title":{"rendered":"Blog"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_pb_row_1-4_3-4 et_pb_equal_columns et_pb_gutters2 et_block_row et_block_row_1-4_3-4\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_1_4 et_block_column et_pb_column_empty et_pb_css_mix_blend_mode_passthrough\"><\/div>\n\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_3_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n\n\n<div class=\"et_pb_module et_d4_element dsm_glitch_text dsm_glitch_text_0  et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<h1 class=\"dsm-glitch-text dsm-glitch-text-effect et_pb_module_header dsm-glitch-effect-type-two\" data-dsm-glitch-text=\"cultundcomm\">cultundcomm<\/h1>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: left;\">Blog for the good in corporate culture and communication.<\/h2>\n<h3 style=\"text-align: left;\">Communication is our core competence. That&#8217;s why we think about what we write and say. About professionalism. New communication channels such as social media. Ethical boundaries. And new ways of addressing target groups, such as design thinking.     <\/h3>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_1 et_pb_row et_block_row\">\n<div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n\n\n<div class=\"et_pb_blog_0 et_pb_blog et_pb_bg_layout_light et_pb_posts et_pb_module\"><div class=\"et_pb_ajax_pagination_container\"><div class=\"et_pb_blog_posts et_grid_module\"><article class=\"et_pb_post et_pb_post_id_33420 clearfix et_pb_no_thumb et_pb_blog_item_0_0 post-33420 post type-post status-publish format-standard hentry category-cultandcomm tag-1st-working-group-on-social-media-in-b2b-communication tag-b2b tag-corporate-communications tag-facebook-reactions tag-impact-of-the-facebook-reactions\"><h2 class=\"entry-title\"><a href=\"https:\/\/althallercommunication.de\/en\/from-communication-to-conversation\/\">From communication to conversation<\/a><\/h2><p class=\"post-meta\"><span class=\"published\">Nov 30, 2015<\/span><\/p><div class=\"post-content\"><div class=\"post-content-inner\"><p>While classic push communication via one-way channels used to dominate in order to generate attention, convey information and try to build trust in the target&#8230;<\/p>\n<\/div><a href=\"https:\/\/althallercommunication.de\/en\/from-communication-to-conversation\/\" class=\"more-link\">read more&#8230;<\/a><\/div><\/article><article class=\"et_pb_post et_pb_post_id_33320 clearfix et_pb_no_thumb et_pb_blog_item_0_1 post-33320 post type-post status-publish format-standard hentry category-cultandcomm tag-fritz-nollert tag-leading-media tag-opinion-leader tag-quality-journalism\"><h2 class=\"entry-title\"><a href=\"https:\/\/althallercommunication.de\/en\/turned-upside-down-communication-models-today\/\">Turned upside down! &#8211; Communication models today<\/a><\/h2><p class=\"post-meta\"><span class=\"published\">Nov 12, 2015<\/span><\/p><div class=\"post-content\"><div class=\"post-content-inner\"><p>The avalanche-like development of communication technologies and, in particular, the massive increase in public cynicism since the financial crisis have&#8230;<\/p>\n<\/div><a href=\"https:\/\/althallercommunication.de\/en\/turned-upside-down-communication-models-today\/\" class=\"more-link\">read more&#8230;<\/a><\/div><\/article><article class=\"et_pb_post et_pb_post_id_33418 clearfix et_pb_no_thumb et_pb_blog_item_0_2 post-33418 post type-post status-publish format-standard hentry category-cultandcomm tag-alexandra-straub tag-day-of-laughter tag-fsj-experience tag-time-for-laughter\"><h2 class=\"entry-title\"><a href=\"https:\/\/althallercommunication.de\/en\/my-fsj-experience-at-zeit-des-lachens\/\">My FSJ experience at Zeit des Lachens<\/a><\/h2><p class=\"post-meta\"><span class=\"published\">Nov 5, 2015<\/span><\/p><div class=\"post-content\"><div class=\"post-content-inner\"><p>The first step into the right working world. Maintaining concentration from morning to night. Building something from nothing. I am now experiencing all of&#8230;<\/p>\n<\/div><a href=\"https:\/\/althallercommunication.de\/en\/my-fsj-experience-at-zeit-des-lachens\/\" class=\"more-link\">read more&#8230;<\/a><\/div><\/article><article class=\"et_pb_post et_pb_post_id_33314 clearfix et_pb_no_thumb et_pb_blog_item_0_3 post-33314 post type-post status-publish format-standard hentry category-cultandcomm tag-fritz-nollert tag-leading-media tag-opinion-leader tag-quality-journalism\"><h2 class=\"entry-title\"><a href=\"https:\/\/althallercommunication.de\/en\/opinion-leaders-remain-the-leading-media\/\">Opinion leaders remain the leading media<\/a><\/h2><p class=\"post-meta\"><span class=\"published\">Oct 22, 2015<\/span><\/p><div class=\"post-content\"><div class=\"post-content-inner\"><p>In the course of the digital transformation of media, forms and formats of communication, journalists supposedly lost their function as gatekeepers of&#8230;<\/p>\n<\/div><a href=\"https:\/\/althallercommunication.de\/en\/opinion-leaders-remain-the-leading-media\/\" class=\"more-link\">read more&#8230;<\/a><\/div><\/article><article class=\"et_pb_post et_pb_post_id_33316 clearfix et_pb_no_thumb et_pb_blog_item_0_4 post-33316 post type-post status-publish format-standard hentry category-cultandcomm tag-fritz-nollert tag-pr-hype tag-storytelling\"><h2 class=\"entry-title\"><a href=\"https:\/\/althallercommunication.de\/en\/storytelling-misleading-pr-hype\/\">Storytelling &#8211; misleading PR hype<\/a><\/h2><p class=\"post-meta\"><span class=\"published\">Oct 8, 2015<\/span><\/p><div class=\"post-content\"><div class=\"post-content-inner\"><p>Storytelling is currently synonymous with successful press and media relations, the key to the information needs and behavior of a wide range of target groups&#8230;<\/p>\n<\/div><a href=\"https:\/\/althallercommunication.de\/en\/storytelling-misleading-pr-hype\/\" class=\"more-link\">read more&#8230;<\/a><\/div><\/article><\/div><div class=\"pagination clearfix\">\n\t<div class=\"alignleft\"><\/div>\n\t<div class=\"alignright\"><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>yes<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-29496","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Blog | althaller communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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