{"id":17975,"date":"2020-07-30T18:30:13","date_gmt":"2020-07-30T16:30:13","guid":{"rendered":"https:\/\/www.althallercommunication.de\/?p=17975"},"modified":"2023-12-14T11:45:55","modified_gmt":"2023-12-14T10:45:55","slug":"die-zukunft-des-omnichannel-und-die-besondere-rolle-des-point-of-sale-2","status":"publish","type":"post","link":"https:\/\/althallercommunication.de\/en\/die-zukunft-des-omnichannel-und-die-besondere-rolle-des-point-of-sale-2\/","title":{"rendered":"Die Zukunft des Omnichannel und die besondere Rolle des Point of Sale"},"content":{"rendered":"

<\/p>\n

Computop, 30.07.2020<\/p>\n

Kunde hier eintragen<\/p>\n

Handel ist die Summe aus einer Dosis Betriebswirtschaft und ganz viel Psychologie. Deshalb begehen Kaufleute, die vom Produkt her denken statt vom Konsumenten, einen Kardinalfehler. Mit der digitalen Transformation \u00e4hnelt die Kundschaft einem Fernsehpublikum, das sich durch die Programme zappt. H\u00e4ndler sollten daher die Zukunft des Omnichannel nicht verpassen.<\/p>\n

Hier geht’s weiter<\/a><\/p>\n

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<\/p>\n

Pressekontakt und Redaktion
\nJacqueline Althaller
\n<\/strong>ALTHALLER communication GbR
\nElisabethstra\u00dfe 13
\n80796 M\u00fcnchen<\/p>\n

Bildmaterial stellen wir auf Wunsch gerne zur Verf\u00fcgung.<\/em><\/p>\n

<\/p>\n

+49 (0) 89 38 66 52 60<\/p>\n

<\/p>\n

+49 (0) 89 38 66 52 75<\/p>\n

<\/p>\n

info@althallercommunication.de<\/a><\/p>\n

<\/p>\n

www.althallercommunication.de<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Computop | e-commerce magazin <\/strong> <\/br> F\u00fcr einen H\u00e4ndler, der noch traditionell in Kan\u00e4len denkt, sind eine Internet-Bestellung und ein Besuch im Laden zwei Paar Stiefel. Entweder beschr\u00e4nkt er sich auf das eine oder das andere Gesch\u00e4ftsmodell, oder er f\u00fchrt die beiden Vertriebskan\u00e4le strikt getrennt als Profitcenters, als gebe es nur Schwarz und Wei\u00df: hier die wachsende Minderheit, die sich schon alles nach Hause bringen l\u00e4sst, dort die schrumpfende Mehrheit, die noch einkaufen geht. Ein tragf\u00e4higes Konzept f\u00fcr die Zukunft ist jedoch Omnichannel.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2749,2765,2756,2751,2758],"tags":[70,633,210,2820,1783,1075,1112],"class_list":["post-17975","post","type-post","status-publish","format-standard","hentry","category-ecommerce-retail","category-klassische-pressearbeit","category-kunden-in-den-medien","category-payment-finance","category-pressemeldungen","tag-e-commerce-2","tag-handel","tag-omnichannel","tag-payment-en","tag-point-of-sale","tag-ralf-gladis","tag-zukunft"],"yoast_head":"\nDie Zukunft des Omnichannel und die besondere Rolle des Point of Sale<\/title>\n<meta name=\"description\" content=\"Mit der digitalen Transformation \u00e4hnelt die Kunden einem Fernsehpublikum, das sich durch die Programme zappt.\" \/>\n<meta name=\"robots\" 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