{"id":20513,"date":"2021-06-17T16:03:28","date_gmt":"2021-06-17T14:03:28","guid":{"rendered":"https:\/\/www.althallercommunication.de\/?p=20513"},"modified":"2023-12-14T11:33:38","modified_gmt":"2023-12-14T10:33:38","slug":"drei-grosse-trends-in-der-b2b-social-media-kommunikation","status":"publish","type":"post","link":"https:\/\/althallercommunication.de\/en\/drei-grosse-trends-in-der-b2b-social-media-kommunikation\/","title":{"rendered":"Drei gro\u00dfe Trends in der B2B-Social-Media-Kommunikation"},"content":{"rendered":"

<\/p>\n

Trend Report, 17.06.2021<\/p>\n

ALTHALLER communication<\/p>\n

Social Media sind in der B2B-Kommunikation angekommen.<\/p>\n

\u00dcber 95 Prozent der B2B-Unternehmen nutzen aktuell hier die Chance, ihre Inhalte einer breiten Zielgruppe zu pr\u00e4sentieren, ohne dabei den Weg der traditionellen Pressearbeit gehen zu m\u00fcssen, die den journalistischen und redaktionellen Regeln und Richtlinien folgt. Das enorme Potenzial, das soziale Medien allein durch die direkte, filterlose Ansprache der Zielgruppen mitbringen, hat B2B erkannt.<\/p>\n

Hier geht’s weiter<\/a><\/p>\n

W2Z1c2lvbl9idXR0b24gbGluaz0mcXVvdDtqYXZhc2NyaXB0Omhpc3RvcnkuYmFjaygpJnF1b3Q7IHRpdGxlPSZxdW90OyZxdW90OyB0YXJnZXQ9JnF1b3Q7X3NlbGYmcXVvdDsgYWxpZ25tZW50PSZxdW90O2NlbnRlciZxdW90OyBtb2RhbD0mcXVvdDsmcXVvdDsgaGlkZV9vbl9tb2JpbGU9JnF1b3Q7c21hbGwtdmlzaWJpbGl0eSxtZWRpdW0tdmlzaWJpbGl0eSxsYXJnZS12aXNpYmlsaXR5JnF1b3Q7IGNsYXNzPSZxdW90OyZxdW90OyBpZD0mcXVvdDsmcXVvdDsgY29sb3I9JnF1b3Q7ZGVmYXVsdCZxdW90OyBidXR0b25fZ3JhZGllbnRfdG9wX2NvbG9yPSZxdW90OyZxdW90OyBidXR0b25fZ3JhZGllbnRfYm90dG9tX2NvbG9yPSZxdW90OyZxdW90OyBidXR0b25fZ3JhZGllbnRfdG9wX2NvbG9yX2hvdmVyPSZxdW90OyZxdW90OyBidXR0b25fZ3JhZGllbnRfYm90dG9tX2NvbG9yX2hvdmVyPSZxdW90OyZxdW90OyBhY2NlbnRfY29sb3I9JnF1b3Q7JnF1b3Q7IGFjY2VudF9ob3Zlcl9jb2xvcj0mcXVvdDsmcXVvdDsgdHlwZT0mcXVvdDsmcXVvdDsgYmV2ZWxfY29sb3I9JnF1b3Q7JnF1b3Q7IGJvcmRlcl93aWR0aD0mcXVvdDsmcXVvdDsgc2l6ZT0mcXVvdDttZWRpdW0mcXVvdDsgc3RyZXRjaD0mcXVvdDtkZWZhdWx0JnF1b3Q7IHNoYXBlPSZxdW90O3JvdW5kJnF1b3Q7IGljb249JnF1b3Q7ZmEtY2hldnJvbi1sZWZ0JnF1b3Q7IGljb25fcG9zaXRpb249JnF1b3Q7bGVmdCZxdW90OyBpY29uX2RpdmlkZXI9JnF1b3Q7bm8mcXVvdDsgYW5pbWF0aW9uX3R5cGU9JnF1b3Q7JnF1b3Q7IGFuaW1hdGlvbl9kaXJlY3Rpb249JnF1b3Q7bGVmdCZxdW90OyBhbmltYXRpb25fc3BlZWQ9JnF1b3Q7MC4zJnF1b3Q7IGFuaW1hdGlvbl9vZmZzZXQ9JnF1b3Q7JnF1b3Q7XXp1csO8Y2tbL2Z1c2lvbl9idXR0b25d<\/p>\n

Pressekontakt und Redaktion
\nJacqueline Althaller
\n<\/strong>ALTHALLER communication
\nGesellschaft f\u00fcr Marktkommunikation mbH
\nElisabethstra\u00dfe 13
\n80796 M\u00fcnchen<\/p>\n

Bildmaterial stellen wir auf Wunsch gerne zur Verf\u00fcgung.<\/em><\/p>\n

<\/p>\n

+49 (0) 89 38 66 52 60<\/p>\n

<\/p>\n

+49 (0) 89 38 66 52 75<\/p>\n

<\/p>\n

info@althallercommunication.de<\/a><\/p>\n

<\/p>\n

www.althallercommunication.de<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00dcber 95 Prozent der B2B-Unternehmen nutzen aktuell hier die Chance, ihre Inhalte einer breiten Zielgruppe zu pr\u00e4sentieren, ohne dabei den Weg der traditionellen Pressearbeit gehen zu m\u00fcssen, die den journalistischen und redaktionellen Regeln und Richtlinien folgt. Das enorme Potenzial, das soziale Medien allein durch die direkte, filterlose Ansprache der Zielgruppen mitbringen, hat B2B erkannt.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2756,2758,2766],"tags":[1035,62,2131,1117,1038,2130,2024,1649,2132,1857],"class_list":["post-20513","post","type-post","status-publish","format-standard","hentry","category-kunden-in-den-medien","category-pressemeldungen","category-social-media","tag-althaller-communication","tag-b2b","tag-chefsache","tag-employee-advocacy","tag-jacqueline-althaller","tag-recruiting-tool","tag-social-media-in-der-b2b-kommunikation","tag-social-media-kommunikation","tag-trend-report","tag-trends"],"yoast_head":"\nDrei gro\u00dfe Trends in der B2B-Social-Media-Kommunikation<\/title>\n<meta name=\"description\" content=\"\u00dcber 95 Prozent der B2B-Unternehmen nutzen aktuell hier die Chance, ihre Inhalte einer breiten Zielgruppe zu pr\u00e4sentieren, ohne dabei den Weg der traditionellen Pressearbeit gehen zu m\u00fcssen, die den journalistischen und redaktionellen Regeln und Richtlinien folgt. 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