{"id":23360,"date":"2022-05-03T09:42:43","date_gmt":"2022-05-03T07:42:43","guid":{"rendered":"https:\/\/www.althallercommunication.de\/?p=23360"},"modified":"2023-12-13T15:32:36","modified_gmt":"2023-12-13T14:32:36","slug":"so-bezahlt-die-generation-z","status":"publish","type":"post","link":"https:\/\/althallercommunication.de\/en\/so-bezahlt-die-generation-z\/","title":{"rendered":"Die klassische Geldb\u00f6rse hat bei der Gen Z ausgedient"},"content":{"rendered":"

Digital Natives sind von Krisen gepr\u00e4gt. Sie sparen, statt auf Pump zu leben, interessieren sich f\u00fcr Finanzthemen und haben fast alle die Girocard in der Tasche. Wie sich diese Zielgruppe f\u00fcr Produkte und Serivces begeistern l\u00e4sst, macht der Handel Finanzdienstleistern vor.<\/p>\n

Presseclipping: Bankmagazin \/ SpringerProfessional<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Mehr als alle anderen Generationen versuchen die zwischen 1997 und 2012 geborenen Digital Natives, Schulden, zu vermeiden. Au\u00dferdem sparen sie, bevor sie sich den neuen Laptop oder das Sofa kaufen. Wie die Studie des Bankenverbandes und die Studie Next-Gen Impact zeigen, gilt das f\u00fcr die deutschen und die amerikanischen Youngsters gleicherma\u00dfen. Aber warum ist das so? Schauen die Z-ler doch laut Verm\u00f6gensbarometer der Sparkassen positiv in die Zukunft. <\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2757,2749,2765,2756,2751],"tags":[711,752,2395,236,2820,1109,2396],"class_list":["post-23360","post","type-post","status-publish","format-standard","hentry","category-clippings","category-ecommerce-retail","category-klassische-pressearbeit","category-kunden-in-den-medien","category-payment-finance","tag-computop","tag-computop-paygate","tag-generation-z","tag-onlinehandel","tag-payment-en","tag-payment-service-provider","tag-zahlungstrends"],"yoast_head":"\nDie klassische Geldb\u00f6rse hat bei der Gen Z ausgedient | althaller communication<\/title>\n<meta name=\"description\" content=\"Sparen, statt Pump: Erfahren Sie von Ralf Gladis, Gesch\u00e4ftsf\u00fchrer Computop, mehr \u00fcber die Zahlungsverhalten-Eigenheiten der "Gen Z".\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/althallercommunication.de\/so-bezahlt-die-generation-z\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die klassische Geldb\u00f6rse hat bei der Gen Z ausgedient\" \/>\n<meta property=\"og:description\" content=\"Sparen, statt Pump: Erfahren Sie von Ralf Gladis, Gesch\u00e4ftsf\u00fchrer Computop, mehr \u00fcber die Zahlungsverhalten-Eigenheiten der "Gen Z".\" \/>\n<meta property=\"og:url\" content=\"https:\/\/althallercommunication.de\/so-bezahlt-die-generation-z\/\" \/>\n<meta property=\"og:site_name\" content=\"althaller communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/althallercommunication\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-03T07:42:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-13T14:32:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2025\/01\/consult-sm_2-1-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jacqueline Althaller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ALTHALLERcom\" \/>\n<meta name=\"twitter:site\" content=\"@ALTHALLERcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jacqueline Althaller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/so-bezahlt-die-generation-z\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/so-bezahlt-die-generation-z\\\/\"},\"author\":{\"name\":\"Jacqueline Althaller\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#\\\/schema\\\/person\\\/4ca72b5e8d0bebc1f9b3061e463e32ee\"},\"headline\":\"Die klassische Geldb\u00f6rse hat bei der Gen Z ausgedient\",\"datePublished\":\"2022-05-03T07:42:43+00:00\",\"dateModified\":\"2023-12-13T14:32:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/so-bezahlt-die-generation-z\\\/\"},\"wordCount\":69,\"publisher\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#organization\"},\"keywords\":[\"Computop\",\"Computop Paygate\",\"generation z\",\"Onlinehandel\",\"Payment\",\"Payment Service Provider\",\"zahlungstrends\"],\"articleSection\":[\"Clippings\",\"Ecommerce & Retail\",\"Klassische Pressearbeit\",\"Kunden\",\"Payment & Finance\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/so-bezahlt-die-generation-z\\\/\",\"url\":\"https:\\\/\\\/althallercommunication.de\\\/so-bezahlt-die-generation-z\\\/\",\"name\":\"Die klassische Geldb\u00f6rse hat bei der Gen Z ausgedient | althaller communication\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#website\"},\"datePublished\":\"2022-05-03T07:42:43+00:00\",\"dateModified\":\"2023-12-13T14:32:36+00:00\",\"description\":\"Sparen, statt Pump: Erfahren Sie von Ralf Gladis, Gesch\u00e4ftsf\u00fchrer Computop, mehr \u00fcber die Zahlungsverhalten-Eigenheiten der \\\"Gen Z\\\".\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/so-bezahlt-die-generation-z\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/althallercommunication.de\\\/so-bezahlt-die-generation-z\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/so-bezahlt-die-generation-z\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/althallercommunication.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Die klassische Geldb\u00f6rse hat bei der Gen Z ausgedient\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#website\",\"url\":\"https:\\\/\\\/althallercommunication.de\\\/\",\"name\":\"althaller communication\",\"description\":\"Martkommunikation B2B\",\"publisher\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/althallercommunication.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#organization\",\"name\":\"ALTHALLER communication\",\"url\":\"https:\\\/\\\/althallercommunication.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/althallercommunication.de\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/althaller_comm_b.png\",\"contentUrl\":\"https:\\\/\\\/althallercommunication.de\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/althaller_comm_b.png\",\"width\":464,\"height\":110,\"caption\":\"ALTHALLER communication\"},\"image\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/althallercommunication\",\"https:\\\/\\\/x.com\\\/ALTHALLERcom\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/3332596?trk=tyah&amp;amp;trkInfo=tas:COMMUNICATION Presse und PR,idx:1-1-1\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#\\\/schema\\\/person\\\/4ca72b5e8d0bebc1f9b3061e463e32ee\",\"name\":\"Jacqueline Althaller\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2e8cdf7784b763130efe210406ba46634d04913cf12c46cf98b2799d6da47211?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2e8cdf7784b763130efe210406ba46634d04913cf12c46cf98b2799d6da47211?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2e8cdf7784b763130efe210406ba46634d04913cf12c46cf98b2799d6da47211?s=96&d=mm&r=g\",\"caption\":\"Jacqueline Althaller\"},\"description\":\"$$$2021hmb8hzb4MD\",\"url\":\"https:\\\/\\\/althallercommunication.de\\\/en\\\/author\\\/jacqueline-althaller\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Die klassische Geldb\u00f6rse hat bei der Gen Z ausgedient | althaller communication","description":"Sparen, statt Pump: Erfahren Sie von Ralf Gladis, Gesch\u00e4ftsf\u00fchrer Computop, mehr \u00fcber die Zahlungsverhalten-Eigenheiten der \"Gen Z\".","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/althallercommunication.de\/so-bezahlt-die-generation-z\/","og_locale":"en_US","og_type":"article","og_title":"Die klassische Geldb\u00f6rse hat bei der Gen Z ausgedient","og_description":"Sparen, statt Pump: Erfahren Sie von Ralf Gladis, Gesch\u00e4ftsf\u00fchrer Computop, mehr \u00fcber die Zahlungsverhalten-Eigenheiten der \"Gen Z\".","og_url":"https:\/\/althallercommunication.de\/so-bezahlt-die-generation-z\/","og_site_name":"althaller communication","article_publisher":"https:\/\/www.facebook.com\/althallercommunication","article_published_time":"2022-05-03T07:42:43+00:00","article_modified_time":"2023-12-13T14:32:36+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/althallercommunication.de\/wp-content\/uploads\/2025\/01\/consult-sm_2-1-2.webp","type":"image\/webp"}],"author":"Jacqueline Althaller","twitter_card":"summary_large_image","twitter_creator":"@ALTHALLERcom","twitter_site":"@ALTHALLERcom","twitter_misc":{"Written by":"Jacqueline Althaller","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/althallercommunication.de\/so-bezahlt-die-generation-z\/#article","isPartOf":{"@id":"https:\/\/althallercommunication.de\/so-bezahlt-die-generation-z\/"},"author":{"name":"Jacqueline Althaller","@id":"https:\/\/althallercommunication.de\/#\/schema\/person\/4ca72b5e8d0bebc1f9b3061e463e32ee"},"headline":"Die klassische Geldb\u00f6rse hat bei der Gen Z ausgedient","datePublished":"2022-05-03T07:42:43+00:00","dateModified":"2023-12-13T14:32:36+00:00","mainEntityOfPage":{"@id":"https:\/\/althallercommunication.de\/so-bezahlt-die-generation-z\/"},"wordCount":69,"publisher":{"@id":"https:\/\/althallercommunication.de\/#organization"},"keywords":["Computop","Computop Paygate","generation z","Onlinehandel","Payment","Payment Service Provider","zahlungstrends"],"articleSection":["Clippings","Ecommerce & Retail","Klassische Pressearbeit","Kunden","Payment & Finance"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/althallercommunication.de\/so-bezahlt-die-generation-z\/","url":"https:\/\/althallercommunication.de\/so-bezahlt-die-generation-z\/","name":"Die klassische Geldb\u00f6rse hat bei der Gen Z ausgedient | althaller communication","isPartOf":{"@id":"https:\/\/althallercommunication.de\/#website"},"datePublished":"2022-05-03T07:42:43+00:00","dateModified":"2023-12-13T14:32:36+00:00","description":"Sparen, statt Pump: Erfahren Sie von Ralf Gladis, Gesch\u00e4ftsf\u00fchrer Computop, mehr \u00fcber die Zahlungsverhalten-Eigenheiten der \"Gen Z\".","breadcrumb":{"@id":"https:\/\/althallercommunication.de\/so-bezahlt-die-generation-z\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/althallercommunication.de\/so-bezahlt-die-generation-z\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/althallercommunication.de\/so-bezahlt-die-generation-z\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/althallercommunication.de\/en\/"},{"@type":"ListItem","position":2,"name":"Die klassische Geldb\u00f6rse hat bei der Gen Z ausgedient"}]},{"@type":"WebSite","@id":"https:\/\/althallercommunication.de\/#website","url":"https:\/\/althallercommunication.de\/","name":"althaller communication","description":"Martkommunikation B2B","publisher":{"@id":"https:\/\/althallercommunication.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/althallercommunication.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/althallercommunication.de\/#organization","name":"ALTHALLER communication","url":"https:\/\/althallercommunication.de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/althallercommunication.de\/#\/schema\/logo\/image\/","url":"https:\/\/althallercommunication.de\/wp-content\/uploads\/2023\/12\/althaller_comm_b.png","contentUrl":"https:\/\/althallercommunication.de\/wp-content\/uploads\/2023\/12\/althaller_comm_b.png","width":464,"height":110,"caption":"ALTHALLER communication"},"image":{"@id":"https:\/\/althallercommunication.de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/althallercommunication","https:\/\/x.com\/ALTHALLERcom","https:\/\/www.linkedin.com\/company\/3332596?trk=tyah&amp;amp;trkInfo=tas:COMMUNICATION Presse und PR,idx:1-1-1"]},{"@type":"Person","@id":"https:\/\/althallercommunication.de\/#\/schema\/person\/4ca72b5e8d0bebc1f9b3061e463e32ee","name":"Jacqueline Althaller","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2e8cdf7784b763130efe210406ba46634d04913cf12c46cf98b2799d6da47211?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2e8cdf7784b763130efe210406ba46634d04913cf12c46cf98b2799d6da47211?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2e8cdf7784b763130efe210406ba46634d04913cf12c46cf98b2799d6da47211?s=96&d=mm&r=g","caption":"Jacqueline Althaller"},"description":"$$$2021hmb8hzb4MD","url":"https:\/\/althallercommunication.de\/en\/author\/jacqueline-althaller\/"}]}},"_links":{"self":[{"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/posts\/23360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/comments?post=23360"}],"version-history":[{"count":3,"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/posts\/23360\/revisions"}],"predecessor-version":[{"id":26084,"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/posts\/23360\/revisions\/26084"}],"wp:attachment":[{"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/media?parent=23360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/categories?post=23360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/tags?post=23360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}