{"id":23903,"date":"2022-08-03T14:45:15","date_gmt":"2022-08-03T12:45:15","guid":{"rendered":"https:\/\/www.althallercommunication.de\/?p=23903"},"modified":"2023-12-13T15:46:07","modified_gmt":"2023-12-13T14:46:07","slug":"social-media-langzeitstudie-untersucht-erfolgsfaktoren-fuer-b2b-unternehmen","status":"publish","type":"post","link":"https:\/\/althallercommunication.de\/en\/social-media-langzeitstudie-untersucht-erfolgsfaktoren-fuer-b2b-unternehmen\/","title":{"rendered":"Social Media: Neue Studie untersucht Erfolgsfaktoren f\u00fcr B2B-Unternehmen"},"content":{"rendered":"

Recruiting, Leads oder CEO-Positionierung: Wie nutzen B2B-Unternehmen im DACH-Raum Social Media f\u00fcr ihre Kommunikation? Welche aktuellen Trends und Entwicklungen zeichnen sich ab? Die einzige Langzeitstudie gibt hierzu wichtige Erkenntnisse und zeigt, welche Inhalte auf welchem Kanal im Mittelpunkt stehen sollten.<\/p>\n

Presseclipping: Digital Business Cloud<\/a> <\/span><\/span><\/p>\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Immer mehr B2B-Unternehmen erkennen Social Media als Wertsch\u00f6pfungsfaktor in ihrem Digital-Marketing-Mix an und festigen ihre digitale Position immer st\u00e4rker. So setzen 95,9 Prozent der B2B-Unternehmem heute auf Online-Kan\u00e4le. Dies hat die aktuelle Studie \u201eSocial Media in der B2B-Kommunikation \u2013 wie ver\u00e4ndert sich die Nutzung der Kan\u00e4le\u201c ergeben. Die Social-Media-Kommunikation wird zunehmend eine Angelegenheit der Gesch\u00e4ftsleitung.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2757,2765,2756,2766,2824],"tags":[45,1198,2429,1859,71,2428],"class_list":["post-23903","post","type-post","status-publish","format-standard","hentry","category-clippings","category-klassische-pressearbeit","category-kunden-in-den-medien","category-social-media","category-studie","tag-1-arbeitskreis-social-media-in-der-b2b-kommunikation","tag-b2b-kommunikation","tag-b2b-social-media","tag-b2b-social-media-studie","tag-social-media","tag-social-media-trends"],"yoast_head":"\nSocial Media: Neue Studie untersucht Erfolgsfaktoren f\u00fcr B2B-Unternehmen | althaller communication<\/title>\n<meta name=\"description\" content=\"Einzige Langzeitstudie im DACH-Raum zeigt Trends und Entwicklungen in der Social Media Kommunikation von B2B-Unternehmen!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/althallercommunication.de\/social-media-langzeitstudie-untersucht-erfolgsfaktoren-fuer-b2b-unternehmen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media: Neue Studie untersucht Erfolgsfaktoren f\u00fcr B2B-Unternehmen\" \/>\n<meta property=\"og:description\" content=\"Einzige Langzeitstudie im DACH-Raum zeigt Trends und Entwicklungen in der Social Media Kommunikation von B2B-Unternehmen!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/althallercommunication.de\/social-media-langzeitstudie-untersucht-erfolgsfaktoren-fuer-b2b-unternehmen\/\" \/>\n<meta property=\"og:site_name\" content=\"althaller communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/althallercommunication\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-03T12:45:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-13T14:46:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2025\/01\/consult-sm_2-1-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jacqueline Althaller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ALTHALLERcom\" \/>\n<meta name=\"twitter:site\" content=\"@ALTHALLERcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jacqueline Althaller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/social-media-langzeitstudie-untersucht-erfolgsfaktoren-fuer-b2b-unternehmen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/social-media-langzeitstudie-untersucht-erfolgsfaktoren-fuer-b2b-unternehmen\\\/\"},\"author\":{\"name\":\"Jacqueline Althaller\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#\\\/schema\\\/person\\\/4ca72b5e8d0bebc1f9b3061e463e32ee\"},\"headline\":\"Social Media: Neue Studie untersucht Erfolgsfaktoren f\u00fcr B2B-Unternehmen\",\"datePublished\":\"2022-08-03T12:45:15+00:00\",\"dateModified\":\"2023-12-13T14:46:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/social-media-langzeitstudie-untersucht-erfolgsfaktoren-fuer-b2b-unternehmen\\\/\"},\"wordCount\":67,\"publisher\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#organization\"},\"keywords\":[\"1. 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