{"id":23911,"date":"2022-08-03T16:17:40","date_gmt":"2022-08-03T14:17:40","guid":{"rendered":"https:\/\/www.althallercommunication.de\/social-media-kommunikation-b2b-trends-2\/"},"modified":"2023-12-13T15:25:13","modified_gmt":"2023-12-13T14:25:13","slug":"social-media-b2b-trends","status":"publish","type":"post","link":"https:\/\/althallercommunication.de\/en\/social-media-b2b-trends\/","title":{"rendered":"Studie: Wie B2B-Unternehmen ihre Social Media Kommunikation auf das n\u00e4chste Level heben!"},"content":{"rendered":"<p>B2B-Unternehmen in Deutschland, \u00d6sterreich und der Schweiz entdecken zunehmend Social Media f\u00fcr ihre Unternehmens- und Marktkommunikation \u2013 dabei r\u00fccken vor allem das Recruiting, Lead-Generierung oder CEO-Positionierung in den Fokus. Welche Trends und Entwicklungen sich f\u00fcr das folgende Jahr abzeichnen, das untersucht die einzige Langzeitstudie zum Thema und zeigt, welche Inhalte auf welchem Kanal im Mittelpunkt stehen sollten.<\/p>\n<p>Presseclipping: <a href=\"https:\/\/harnisch.com\/dedica\/2022\/08\/04\/studie-wie-b2b-unternehmen-ihre-social-media-kommunikation-auf-das-naechste-level-heben\/\" target=\"_blank\" rel=\"noopener\">Studie: Wie B2B-Unternehmen ihre Social Media Kommunikation auf das n\u00e4chste Level heben!<\/a><\/p>\n<div class=\"wp_attachment_holder wp-clearfix\">\n<div id=\"media-head-20548\" class=\"wp_attachment_image wp-clearfix\">\n<p id=\"thumbnail-head-20548\">\n<\/div>\n<\/div>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Immer mehr B2B-Unternehmen erkennen Social Media als Wertsch\u00f6pfungsfaktor in ihrem Digital-Marketing-Mix an und festigen ihre digitale Position immer st\u00e4rker. 95,9 % der B2B-Unternehmem setzen heute auf Online-Kan\u00e4le, wie die aktuelle Studie Social Media in der B2B-Kommunikation ergeben hat.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[2757,2765,2756,2766,2824],"tags":[45,1198,2429,1859,71,2428],"class_list":["post-23911","post","type-post","status-publish","format-standard","hentry","category-clippings","category-klassische-pressearbeit","category-kunden-in-den-medien","category-social-media","category-studie","tag-1-arbeitskreis-social-media-in-der-b2b-kommunikation","tag-b2b-kommunikation","tag-b2b-social-media","tag-b2b-social-media-studie","tag-social-media","tag-social-media-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Studie: Wie B2B-Unternehmen ihre Social Media Kommunikation auf das n\u00e4chste Level heben! | althaller communication<\/title>\n<meta name=\"description\" content=\"Immer mehr B2B-Unternehmen erkennen Social Media als Wertsch\u00f6pfungsfaktor in ihrem Digital-Marketing-Mix. 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