{"id":24022,"date":"2022-09-05T09:05:05","date_gmt":"2022-09-05T07:05:05","guid":{"rendered":"https:\/\/www.althallercommunication.de\/?p=24022"},"modified":"2023-12-13T15:22:16","modified_gmt":"2023-12-13T14:22:16","slug":"b2b-unternehmenskommunikation-social-media-studie","status":"publish","type":"post","link":"https:\/\/althallercommunication.de\/en\/b2b-unternehmenskommunikation-social-media-studie\/","title":{"rendered":"So gelingt B2B-Unternehmen erfolgreiche Social-Media-Kommunikation: Wirksame Strategien gegen Streuverlust"},"content":{"rendered":"<p><span aria-hidden=\"true\">Branding, Leads, Recruiting oder Expertenpositionierung: Wie nutzen B2B-Unternehmen in Deutschland, \u00d6sterreich und der Schweiz Social Media f\u00fcr ihre Unternehmens- und Marktkommunikation? Gibt es Strategien, die wirklich wichtig sind, um nachhaltigen Erfolg zu orchestrieren, was liegt im Trend? Lesen Sie, welche Inhalte auf welchem Kanal im Mittelpunkt stehen sollten.<\/span><\/p>\n<p>Presseclipping: <a href=\"https:\/\/somema.pmdgmbh.eu\/2015\/07\/16\/social-media-abo-bestellen\/\" target=\"_blank\" rel=\"noopener\">Social Media Magazin<\/a> <span id=\"sample-permalink\"><\/span><span id=\"edit-slug-buttons\"><\/span><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Immer mehr B2B-Unternehmen erkennen Social Media als Wertsch\u00f6pfungsfaktor in ihrem Digital-Marketing-Mix an und festigen ihre digitale Position immer st\u00e4rker. So setzen 95,9 Prozent der B2B-Unternehmem heute auf Online-Kan\u00e4le. Dies hat die aktuelle Studie \u201eSocial Media in der B2B-Kommunikation \u2013 wie ver\u00e4ndert sich die Nutzung der Kan\u00e4le\u201c ergeben. Die Social-Media-Kommunikation wird zunehmend eine Angelegenheit der Gesch\u00e4ftsleitung.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2757,2765,2756,2766,2824],"tags":[45,1198,2429,1859,71,2428],"class_list":["post-24022","post","type-post","status-publish","format-standard","hentry","category-clippings","category-klassische-pressearbeit","category-kunden-in-den-medien","category-social-media","category-studie","tag-1-arbeitskreis-social-media-in-der-b2b-kommunikation","tag-b2b-kommunikation","tag-b2b-social-media","tag-b2b-social-media-studie","tag-social-media","tag-social-media-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>So gelingt B2B-Unternehmen erfolgreiche Social-Media-Kommunikation: Wirksame Strategien gegen Streuverlust | althaller communication<\/title>\n<meta name=\"description\" content=\"Was ist wichtig in der Social Media Kommunikation von B2B-Unternehmen? 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