{"id":25155,"date":"2023-05-08T15:18:54","date_gmt":"2023-05-08T13:18:54","guid":{"rendered":"https:\/\/www.althallercommunication.de\/?p=25155"},"modified":"2024-03-02T10:56:37","modified_gmt":"2024-03-02T09:56:37","slug":"social-media-in-der-b2b-kommunikation-neue-umfrage","status":"publish","type":"post","link":"https:\/\/althallercommunication.de\/en\/social-media-in-der-b2b-kommunikation-neue-umfrage\/","title":{"rendered":"Social Media in der B2B-Kommunikation: Neue Umfrage geht an den Start"},"content":{"rendered":"<p><\/p>\n<p>ecommerce magazin, 04.05.2023<\/p>\n<p>B2B-Social-Media: Neue Umfrage geht an den Start<\/p>\n<p>Die 13. Runde der Langzeitstudie zur Untersuchung der Social-Media-Kommunikation von B2B-Unternehmen ist jetzt gestartet. Die Ergebnisse d\u00fcrften 2023 besonders interessant werden. Die Auswirkungen eines in vielen Unternehmen ver\u00e4nderten F\u00fchrungsverhalten in der Nutzung von Social Media d\u00fcrfte in diesem Jahr noch deutlicher werden. Die Studie gibt eine wertvolle Entscheidungshilfe f\u00fcr die Budget- und Strategieplanung der Unternehmen.<\/p>\n<p>Hier geht&#8217;s weiter<\/p>\n<p>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<\/p>\n<p>Pressekontakt und Redaktion<br \/>\n<strong>Jacqueline Althaller<br \/>\n<\/strong>ALTHALLER communication<br \/>\nGesellschaft f\u00fcr Marktkommunikation mbH<br \/>\nElisabethstra\u00dfe 13<br \/>\n80796 M\u00fcnchen<\/p>\n<p><em>Bildmaterial stellen wir auf Wunsch gerne zur Verf\u00fcgung.<\/em><\/p>\n<p><\/p>\n<p>+49 (0) 89 38 66 52 60<\/p>\n<p><\/p>\n<p>+49 (0) 89 38 66 52 75<\/p>\n<p><\/p>\n<p><a href=\"mailto:info@althallercommunication.de\">info@althallercommunication.de<\/a><\/p>\n<p><\/p>\n<p><a href=\"https:\/\/althallercommunication.de\/\">www.althallercommunication.de<\/a><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die 13. Runde der Langzeitstudie zur Untersuchung der Social-Media-Kommunikation von B2B-Unternehmen ist jetzt gestartet. Die Ergebnisse d\u00fcrften 2023 besonders interessant werden. Die Auswirkungen eines in vielen Unternehmen ver\u00e4nderten F\u00fchrungsverhalten in der Nutzung von Social Media d\u00fcrfte in diesem Jahr noch deutlicher werden. Die Studie gibt eine wertvolle Entscheidungshilfe f\u00fcr die Budget- und Strategieplanung der Unternehmen.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[2765,2756,2758,2766,2824],"tags":[1035,62,1198,2131,1117,1038,2130,2024,1649,2132,1857],"class_list":["post-25155","post","type-post","status-publish","format-standard","hentry","category-klassische-pressearbeit","category-kunden-in-den-medien","category-pressemeldungen","category-social-media","category-studie","tag-althaller-communication","tag-b2b","tag-b2b-kommunikation","tag-chefsache","tag-employee-advocacy","tag-jacqueline-althaller","tag-recruiting-tool","tag-social-media-in-der-b2b-kommunikation","tag-social-media-kommunikation","tag-trend-report","tag-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social Media in der B2B-Kommunikation: Neue Umfrage gestartet<\/title>\n<meta name=\"description\" content=\"Die 13. 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