{"id":25221,"date":"2023-06-12T16:05:12","date_gmt":"2023-06-12T14:05:12","guid":{"rendered":"https:\/\/www.althallercommunication.de\/?p=25221"},"modified":"2023-12-13T14:49:44","modified_gmt":"2023-12-13T13:49:44","slug":"althaller-communication-erklaert-eine-klappe-zwei-fliegen","status":"publish","type":"post","link":"https:\/\/althallercommunication.de\/en\/althaller-communication-erklaert-eine-klappe-zwei-fliegen\/","title":{"rendered":"ALTHALLER communication erkl\u00e4rt: Eine Klappe, zwei Fliegen"},"content":{"rendered":"

Durch Click & Reserve wird der Einkauf smarter: Online reserviert, mobil bezahlt, im Laden anprobiert.
\n<\/em>
\n<\/strong>Mehr Serviceaufwand f\u00fcr neue Kunden – oder Optimierungen, um die Kosten zu senken?
\n– Innovationen im Zahlungsverkehr k\u00f6nnen in beiden F\u00e4llen helfen.<\/p>\n

Click to Pay erspart Usern das l\u00e4stige Eintippen von Angaben zur Kreditkartennummer, zum Ablaufdatum oder zur Pr\u00fcfnummer und erm\u00f6glicht ganz einfach eine komfortablere Kartenzahlung im E-Commerce. Dank automatischer Erkennung des verwendeten Endger\u00e4tes k\u00f6nnen Konsumenten im Checkout eines Onlineshops unmittelbar auf ihre Karten zugreifen und den Kauf mit wenigen Klicks absclie\u00dfen. <\/em><\/strong>M\u00f6glich wird das durch den Einsatz der sogenannten Scheme Token-Technologie, welche Karten-Klardaten von K\u00e4ufern aus dem Bezahlvorgang heraush\u00e4lt. An die Stelle der physischen Karte tritt die digitale, Token-basierte Bezahl-Identit\u00e4t, die besser gegen Betrug gesch\u00fctzt ist. Das Bezahlen mit dem Smartphone kommt vor allem bei der jungen Generation gut an. So zeigt die aktuelle Studie der Deutschen Bundesbank, dass 40 Prozent der 18 bis 24-J\u00e4hrigen eine Debit- oder Kreditkarte in einem Wallet hinterlegt haben. Bei den 25 bis 34-J\u00e4hrigen sind es 34 Prozent.\u00a0 \u00a0 \u00a0 <\/strong><\/em><\/p>\n

Das vollst\u00e4ndige Clipping lesen sie hier: e-commerce magazine<\/a>\u00a0 (Seite 37)<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

In herausfordernden Zeiten kommt alles auf den Pr\u00fcfstand. Das gilt auch f\u00fcr den erfolgsverw\u00f6hnten Online-Handel, der zus\u00e4tzlich zum regelm\u00e4\u00dfigen Wachstum in vielen Sortimentsbereichen auch von der Pandemie profitieren konnte. Einen Beitrag zur Ergebniskonsolidierung kann der Zahlungsverkehr leisten. Das laufende Jahr wartet hier mit einigen Neuerungen auf, und besonders interessant f\u00fcr Banken ist die Rolle, die Open Banking spielen kann.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[2757,2749,2756,1,2751],"tags":[1035,2137,711,2640,2820,1109,1571,2639,1442],"class_list":["post-25221","post","type-post","status-publish","format-standard","hentry","category-clippings","category-ecommerce-retail","category-kunden-in-den-medien","category-unkategorisiert","category-payment-finance","tag-althaller-communication","tag-b2b-agentur","tag-computop","tag-marktpositionierung","tag-payment-en","tag-payment-service-provider","tag-payment-dienstleister","tag-share-of-voice","tag-zahlungsverkehr"],"yoast_head":"\nPresse Agentur | ALTHALLER 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