{"id":25405,"date":"2023-09-06T11:51:53","date_gmt":"2023-09-06T09:51:53","guid":{"rendered":"https:\/\/www.althallercommunication.de\/?p=25405"},"modified":"2023-12-13T14:41:24","modified_gmt":"2023-12-13T13:41:24","slug":"girocard-4-0-von-der-sparloesung-zum-alleskoenner","status":"publish","type":"post","link":"https:\/\/althallercommunication.de\/en\/girocard-4-0-von-der-sparloesung-zum-alleskoenner\/","title":{"rendered":"Girocard 4.0 &#8211; von der Sparl\u00f6sung zum Allesk\u00f6nner"},"content":{"rendered":"<p><\/p>\n<h1>Girocard 4.0 &#8211; von der Sparl\u00f6sung zum Allesk\u00f6nner<\/h1>\n<p>W\u00e4re der E-Commerce noch nicht erfunden und w\u00fcrden wir alle unsere Eink\u00e4ufe im station\u00e4ren Handel t\u00e4tigen &#8211; dann w\u00e4re die Girocard eine uneingeschr\u00e4nkte Erfolgsgeschichte. Ein Musterbeispiel f\u00fcr die Akzeptanz eines Zahlungsmittels, von dem es mehr ausgegebene Exemplare im Land gibt als Menschen. Doch Online-Shopping ist beliebter denn je. Schon rund ein F\u00fcnftel des deutschen Nonfood-Handelsumsatzes wurde 2021 im Netz get\u00e4tigt. Und ausgerechnet hier, in der Zukunft des Einkaufens, findet die Girocard fast nicht statt. Ein Blick auf vers\u00e4umte Gelegenheiten, eine ambitionierte Aufholjagd um ein Umfeld mit divergierenden Interessen.<\/p>\n<p>https:\/\/althallercommunication.de\/wp-content\/uploads\/2023\/03\/Stephan_Kueck_22181_2019_10_rgb_2000x1331.jpg<\/p>\n<p>Stephan K\u00fcck, Gesch\u00e4ftsf\u00fchrer Computop Paygate GmbH, Bamberg<\/p>\n<p>https:\/\/althallercommunication.de\/wp-content\/uploads\/2023\/09\/Henning-Brandt_Computop.png<\/p>\n<p>Henning Brandt, Head of Communication, Computop Paygate GmbH, Bamberg<\/p>\n<p><\/p>\n<p>Pressekontakt und Redaktion<br \/>\n<strong>Jacqueline Althaller<br \/>\n<\/strong>ALTHALLER communication<br \/>\nGesellschaft f\u00fcr Marktkommunikation mbH<br \/>\nElisabethstra\u00dfe 13<br \/>\n80796 M\u00fcnchen<\/p>\n<p><em>Bildmaterial stellen wir auf Wunsch gerne zur Verf\u00fcgung.<\/em><\/p>\n<p><\/p>\n<p>+49 (0) 89 38 66 52 60<\/p>\n<p><\/p>\n<p>+49 (0) 89 38 66 52 75<\/p>\n<p><\/p>\n<p><a href=\"mailto:info@althallercommunication.de\">info@althallercommunication.de<\/a><\/p>\n<p><\/p>\n<p><a href=\"https:\/\/althallercommunication.de\/\">www.althallercommunication.de<\/a><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die intensive Nutzung der Karte liegt &#8211; neben der Tatsache, dass sie nahezu \u00fcberall im Handel akzeptiert wird &#8211; auch in der Historie. Obwohl schon 2007 als Girocard eingef\u00fchrt, wird sie noch heute h\u00e4ufig als &#8220;ec-Karte&#8221; bezeichnet, wobei ec fr\u00fcher f\u00fcr electronic cash und noch fr\u00fcher, im letzten Jahrtausend, f\u00fcr eurocheque stand. <\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2749,2765,2756,2751,2758],"tags":[711,2517,70,2509,633,1427,2820,1109,1425],"class_list":["post-25405","post","type-post","status-publish","format-standard","hentry","category-ecommerce-retail","category-klassische-pressearbeit","category-kunden-in-den-medien","category-payment-finance","category-pressemeldungen","tag-computop","tag-dienstleistungen","tag-e-commerce-2","tag-euroshop-2023","tag-handel","tag-kartenterminals","tag-payment-en","tag-payment-service-provider","tag-stephan-kueck"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aufholjagd der Girocard<\/title>\n<meta name=\"description\" content=\"W\u00e4re der E-Commerce noch nicht erfunden und w\u00fcrden wir alle unsere Eink\u00e4ufe im station\u00e4ren Handel t\u00e4tigen - dann w\u00e4re die Girocard eine uneingeschr\u00e4nkte Erfolgsgeschichte.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/althallercommunication.de\/girocard-4-0-von-der-sparloesung-zum-alleskoenner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Girocard 4.0 - von der Sparl\u00f6sung zum Allesk\u00f6nner\" \/>\n<meta property=\"og:description\" content=\"W\u00e4re der E-Commerce noch nicht erfunden und w\u00fcrden wir alle unsere Eink\u00e4ufe im station\u00e4ren Handel t\u00e4tigen - dann w\u00e4re die Girocard eine uneingeschr\u00e4nkte Erfolgsgeschichte.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/althallercommunication.de\/girocard-4-0-von-der-sparloesung-zum-alleskoenner\/\" \/>\n<meta property=\"og:site_name\" content=\"althaller communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/althallercommunication\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-06T09:51:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-13T13:41:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2025\/01\/consult-sm_2-1-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jacqueline Althaller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ALTHALLERcom\" \/>\n<meta name=\"twitter:site\" content=\"@ALTHALLERcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jacqueline Althaller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/girocard-4-0-von-der-sparloesung-zum-alleskoenner\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/girocard-4-0-von-der-sparloesung-zum-alleskoenner\\\/\"},\"author\":{\"name\":\"Jacqueline Althaller\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#\\\/schema\\\/person\\\/4ca72b5e8d0bebc1f9b3061e463e32ee\"},\"headline\":\"Girocard 4.0 &#8211; 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