{"id":26425,"date":"2016-07-12T19:07:52","date_gmt":"2016-07-12T17:07:52","guid":{"rendered":"http:\/\/localhost\/cmDev\/?p=7764"},"modified":"2024-10-25T09:26:38","modified_gmt":"2024-10-25T07:26:38","slug":"adtech-company-nextperf-wird-teil-von-rakuten-marketing-2","status":"publish","type":"post","link":"https:\/\/althallercommunication.de\/en\/adtech-company-nextperf-wird-teil-von-rakuten-marketing-2\/","title":{"rendered":"Nextperf"},"content":{"rendered":"<div class=\"ccc22-box fusion-builder-row-244 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-bottom:20px;--awb-margin-top:-50px;--awb-flex-wrap:wrap;\" >\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-458 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-padding-top:50px;--awb-bg-size:cover;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"fusion-title title fusion-title-138 fusion-sep-none fusion-title-text fusion-title-size-one\">\n<h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">\n<h1>Projektdetails<\/h1>\n<\/h1>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-459 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first project-description\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-color:#efefef;--awb-bg-color-hover:#efefef;--awb-bg-size:cover;width:66.6666666667%;width:calc(66.6666666667% - ( ( 4% ) * 0.666666666667 ) );margin-right: 4%;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"fusion-text fusion-text-267\">\n<p><strong>Nextperf<\/strong><\/p>\n<p>Nextperf geh\u00f6rt zu den weltweiten Leadern f\u00fcr Retargeting L\u00f6sungen und k\u00fcnstliche Intelligenz in der Onlinewerbung. Das Unternehmen ist aktiv in Europa, Nordamerika und Brasilien und verf\u00fcgt \u00fcber ca. 1000 aktive Kunden in seinem Portfolio, f\u00fcr die es den besten ROI im Retargeting garantiert. Nextperf bietet eine skalierbare Plattform, die es Marketingverantwortlichen erm\u00f6glicht, ihr Budget mittels Echtzeit-Analyse von Nutzerprofilen und K\u00e4ufen zu managen und zugleich dynamische Inhalte f\u00fcr Werbemittel zu erstellen. Mit seinem innovativen Anspruch entwickelt Nextperf neue Arten von Retargeting-Kampagnen (Skin-Retargeting, Web-to-Store, Ratings &amp; Review-Banner, Videoretargeting) und ist in der Lage, einzelne Kundengruppen zielgenau zu segmentieren.<\/p>\n<\/div>\n<div class=\"fusion-text fusion-text-268\">\n<p><strong>Pressearbeit<\/strong><\/p>\n<p>Als Lead Agentur unterst\u00fctzte ALTHALLER communication den Anbieter von Retargeting L\u00f6sungen Nextperf dabei, seine Positionierung zu sch\u00e4rfen und die Bekanntheit zu steigern. Ziel war es, das Wachstum des Unternehmens und den Ausbau der Marktposition im Retargeting-Bereich kommunikativ zu begleiten.<\/p>\n<p>2016.<\/p>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-460 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last project-customer\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-size:cover;width:33.3333333333%;width:calc(33.3333333333% - ( ( 4% ) * 0.333333333333 ) );\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-110 hover-type-none logo-customer-portfolio\"><a class=\"fusion-no-lightbox\" href=\"http:\/\/www.nextperf.com\/de\/\" target=\"_blank\" aria-label=\"Kunde_Nextperf_Logo\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"300\" height=\"220\" src=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2019\/08\/Kunde_Nextperf_Logo.jpg\" alt class=\"img-responsive wp-image-15698\" srcset=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2019\/08\/Kunde_Nextperf_Logo-200x147.jpg 200w, https:\/\/althallercommunication.de\/wp-content\/uploads\/2019\/08\/Kunde_Nextperf_Logo.jpg 300w\" sizes=\"(max-width: 800px) 100vw, 300px\" \/><\/a><\/span><\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"ccc22-box fusion-builder-row-245 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" >\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-461 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"fusion-title title fusion-title-139 fusion-sep-none fusion-title-text fusion-title-size-one\">\n<h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">\n<h2>Presse Downloadbereich<\/h2>\n<\/h1>\n<\/div>\n<div class=\"fusion-recent-posts fusion-recent-posts-10 avada-container layout-date-on-side layout-columns-3 press-archiv-customer\">\n<section class=\"fusion-columns columns fusion-columns-3 columns-3\">\n<article class=\"post fusion-column column col col-lg-4 col-md-4 col-sm-4\">\n<div class=\"fusion-date-and-formats\">\n<div class=\"fusion-date-box updated\"><span class=\"fusion-date\">12<\/span><span class=\"fusion-month-year\">07, 2016<\/span><\/div>\n<div class=\"fusion-format-box\"><i class=\"awb-icon-pen\" aria-hidden=\"true\"><\/i><\/div>\n<\/div>\n<div class=\"recent-posts-content\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\">ALTHALLER communication<\/span><\/span><span class=\"updated\" style=\"display:none;\">2017-04-15T22:05:15+02:00<\/span><\/p>\n<h4 class=\"entry-title\"><a href=\"https:\/\/althallercommunication.de\/adtech-company-nextperf-wird-teil-von-rakuten-marketing\/\">AdTech Company Nextperf wird Teil von Rakuten Marketing<\/a><\/h4>\n<p>Paris, 12. Juli 2016. Rakuten Marketing hat Nextperf, die selbstlernende Plattform f\u00fcr wegweisendes Kundenretargeting und Anzeigenoptimierung, gekauft. <\/p>\n<\/div>\n<\/article>\n<\/section>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"ccc22-box fusion-builder-row-246 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-bottom:20px;--awb-flex-wrap:wrap;\" >\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-462 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"fusion-aligncenter\"><i class=\" fa fa-chevron-left button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text\">zur\u00fcck<\/span><\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Paris, 12. Juli 2016. Rakuten Marketing hat Nextperf, die selbstlernende Plattform f\u00fcr wegweisendes Kundenretargeting und Anzeigenoptimierung, gekauft. <\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-26425","post","type-post","status-publish","format-standard","hentry","category-unkategorisiert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nextperf | althaller communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/althallercommunication.de\/adtech-company-nextperf-wird-teil-von-rakuten-marketing-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nextperf\" \/>\n<meta property=\"og:description\" content=\"Paris, 12. 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Rakuten Marketing hat Nextperf, die selbstlernende Plattform f\u00fcr wegweisendes Kundenretargeting und Anzeigenoptimierung, gekauft.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/althallercommunication.de\/adtech-company-nextperf-wird-teil-von-rakuten-marketing-2\/\" \/>\n<meta property=\"og:site_name\" content=\"althaller communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/althallercommunication\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-12T17:07:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-25T07:26:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2019\/08\/Kunde_Nextperf_Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"220\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Calana\" 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