{"id":26449,"date":"2020-10-19T10:00:01","date_gmt":"2020-10-19T08:00:01","guid":{"rendered":"https:\/\/www.althallercommunication.de\/?p=18488"},"modified":"2024-10-25T09:29:36","modified_gmt":"2024-10-25T07:29:36","slug":"b2b-social-media-studie-2020-die-ergebnisse-sind-da-2","status":"publish","type":"post","link":"https:\/\/althallercommunication.de\/en\/b2b-social-media-studie-2020-die-ergebnisse-sind-da-2\/","title":{"rendered":"Blog"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-20 video-background desktop hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-background-blend-mode:overlay;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-margin-top:-55px;--awb-margin-bottom:0px;--awb-background-color:rgba(7,7,7,0.5);--awb-flex-wrap:wrap;\" >\n<div class=\"fullwidth-video\"><video preload=\"auto\" autoplay playsinline loop muted><source src=\"\/wp-content\/uploads\/2017\/03\/blog-bg.mp4\" type=\"video\/mp4\"><\/video><\/div>\n<div class=\"fullwidth-overlay\" style=\"background-color:rgba(7,7,7,0.5);\"><\/div>\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-71 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"--awb-bg-size:cover;width:25%;width:calc(25% - ( ( 4% + 4% ) * 0.25 ) );margin-right: 4%;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-72 fusion_builder_column_1_2 1_2 fusion-one-half\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% + 4% ) * 0.5 ) );margin-right: 4%;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"fusion-title title fusion-title-22 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\">\n<h1 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;\">\n<h1 style=\"text-align: center;\"><span id=\"black\">CULTUNDCOMM<\/span><\/h1>\n<\/h1>\n<\/div>\n<div class=\"fusion-text fusion-text-47\">\n<section class=\"av_textblock_section\">\n<div class=\"avia_textblock av_inherit_color\">\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\"><strong>Blog f\u00fcr das Gute in Unternehmenskultur und -kommunikation.<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Kommunikation ist unsere Kernkompetenz. Daher machen wir uns Gedanken \u00fcber das, was wir schreiben und sagen. \u00dcber Professionalit\u00e4t. Immer wieder neue Kommunikationswege wie Social Media. Ethische Grenzen. Und neue Formen der Zielgruppenansprache wie Design Thinking.<\/span><\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-73 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-last\" style=\"--awb-bg-size:cover;width:25%;width:calc(25% - ( ( 4% + 4% ) * 0.25 ) );\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-21 fusion-parallax-fixed ateasermobil mobil hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-background-blend-mode:overlay;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-margin-top:-55px;--awb-margin-bottom:0px;--awb-background-color:rgba(7,7,7,0.5);--awb-background-image:url(&quot;https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2017\/03\/bg-cultundcomm-mobil3.jpg&quot;);--awb-background-size:cover;--awb-flex-wrap:wrap;background-attachment:fixed;\" >\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-74 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"--awb-bg-size:cover;width:25%;width:calc(25% - ( ( 4% + 4% ) * 0.25 ) );margin-right: 4%;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-75 fusion_builder_column_1_2 1_2 fusion-one-half\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% + 4% ) * 0.5 ) );margin-right: 4%;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"fusion-title title fusion-title-23 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\">\n<h1 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;\">\n<h1 style=\"text-align: center;\"><span id=\"black\">CULTUNDCOMM<\/span><\/h1>\n<\/h1>\n<\/div>\n<div class=\"fusion-text fusion-text-48\">\n<section class=\"av_textblock_section\">\n<div class=\"avia_textblock av_inherit_color\">\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\"><strong>Blog f\u00fcr das Gute in Unternehmenskultur und -kommunikation.<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Kommunikation ist unsere Kernkompetenz. Daher machen wir uns Gedanken \u00fcber das, was wir schreiben und sagen. \u00dcber Professionalit\u00e4t. Immer wieder neue Kommunikationswege wie Social Media. Ethische Grenzen. Und neue Formen der Zielgruppenansprache wie Design Thinking.<\/span><\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-76 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-last\" style=\"--awb-bg-size:cover;width:25%;width:calc(25% - ( ( 4% + 4% ) * 0.25 ) );\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-22 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-bottom:20px;--awb-margin-top:50px;--awb-flex-wrap:wrap;\" >\n<div class=\"fusion-builder-row fusion-row\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-77 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-bg-size:cover;width:66.6666666667%;width:calc(66.6666666667% - ( ( 4% ) * 0.666666666667 ) );margin-right: 4%;\">\n<div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<div class=\"fusion-blog-shortcode fusion-blog-shortcode-1 fusion-blog-archive fusion-blog-layout-grid-wrapper fusion-blog-pagination\">\n<style type=\"text\/css\">.fusion-blog-shortcode-1 .fusion-blog-layout-grid .fusion-post-grid{padding:30px;}.fusion-blog-shortcode-1 .fusion-posts-container{margin-left: -30px !important; margin-right:-30px !important;}<\/style>\n<div class=\"fusion-posts-container fusion-posts-container-pagination fusion-blog-rollover fusion-blog-layout-grid fusion-blog-layout-grid-2 isotope fusion-blog-equal-heights\" data-pages=\"14\" data-grid-col-space=\"60\" style=\"margin: -30px -30px 0;min-height:500px;\">\n<article id=\"blog-1-post-26248\" class=\"fusion-post-grid post-26248 type-post status-publish format-standard has-post-thumbnail hentry category-cultundcomm tag-erreichen tag-persona tag-podcast tag-zielgruppe\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ebeaea;border-bottom-width:3px;\">\n<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n<ul class=\"slides\">\n<li>\n<div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img width=\"1287\" height=\"815\" src=\"https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2023\/10\/iStock-1047823928.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2023\/10\/iStock-1047823928-200x127.jpg 200w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2023\/10\/iStock-1047823928-400x253.jpg 400w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2023\/10\/iStock-1047823928-600x380.jpg 600w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2023\/10\/iStock-1047823928-800x507.jpg 800w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2023\/10\/iStock-1047823928-1200x760.jpg 1200w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2023\/10\/iStock-1047823928.jpg 1287w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 712px) 520px, (min-width: 640px) 712px, \" \/><\/p>\n<div class=\"fusion-rollover\">\n<div class=\"fusion-rollover-content\">\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-link\" href=\"https:\/\/www.althallercommunication.de\/hr-verantwortliche-aufgepasst-social-media-ist-fuer-das-recruiting-zentral\/\">HR-Verantwortliche aufgepasst \u2013 Social Media ist f\u00fcr das Recruiting zentral<\/a><\/p>\n<div class=\"fusion-rollover-sep\"><\/div>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-gallery\" href=\"https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2023\/10\/iStock-1047823928.jpg\" data-id=\"26248\" data-rel=\"iLightbox\" data-title=\"HR, human resources concept diagram\" data-caption=\"HR, human resources concept diagram on touch screen\"><br \/>\n\t\t\t\t\t\tGallerie\t\t\t\t\t<\/a><\/p>\n<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/www.althallercommunication.de\/hr-verantwortliche-aufgepasst-social-media-ist-fuer-das-recruiting-zentral\/\"><br \/>\n\t\t\t\t\t\tHR-Verantwortliche aufgepasst \u2013 Social Media ist f\u00fcr das Recruiting zentral\t\t\t\t\t<\/a><br \/>\n\t\t\t\t<\/h4>\n<p>\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.althallercommunication.de\/hr-verantwortliche-aufgepasst-social-media-ist-fuer-das-recruiting-zentral\/\" aria-label=\"HR-Verantwortliche aufgepasst \u2013 Social Media ist f\u00fcr das Recruiting zentral\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\">\n<div class=\"fusion-post-content post-content\">\n<h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.althallercommunication.de\/hr-verantwortliche-aufgepasst-social-media-ist-fuer-das-recruiting-zentral\/\">HR-Verantwortliche aufgepasst \u2013 Social Media ist f\u00fcr das Recruiting zentral<\/a><\/h2>\n<p class=\"fusion-single-line-meta\">Von <span class=\"vcard\"><span class=\"fn\">Nelly Wilhelm<\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2023-10-31T14:18:03+01:00<\/span><span>Oktober 31st, 2023<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/www.althallercommunication.de\/category\/cultundcomm\/\" rel=\"category tag\">cultundcomm<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p>\n<div class=\"fusion-content-sep sep-double sep-solid\"><\/div>\n<div class=\"fusion-post-content-container\">\n<p>Warum das Recruiting eine immer gr\u00f6\u00dfere Bedeutung in der Social-Media-Kommunikation von Unternehmen spielt, lesen Sie in diesem Beitrag!<\/p>\n<\/div>\n<\/div>\n<div class=\"fusion-meta-info\">\n<div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/www.althallercommunication.de\/hr-verantwortliche-aufgepasst-social-media-ist-fuer-das-recruiting-zentral\/\" aria-label=\"More on HR-Verantwortliche aufgepasst \u2013 Social Media ist f\u00fcr das Recruiting zentral\">Weiterlesen<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/article>\n<article id=\"blog-1-post-23777\" class=\"fusion-post-grid post-23777 type-post status-publish format-standard has-post-thumbnail hentry category-cultundcomm tag-erreichen tag-persona tag-podcast tag-zielgruppe\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ebeaea;border-bottom-width:3px;\">\n<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n<ul class=\"slides\">\n<li>\n<div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img width=\"1920\" height=\"1280\" src=\"https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2022\/07\/Visual_Blog_LF.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2022\/07\/Visual_Blog_LF-200x133.png 200w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2022\/07\/Visual_Blog_LF-400x267.png 400w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2022\/07\/Visual_Blog_LF-600x400.png 600w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2022\/07\/Visual_Blog_LF-800x533.png 800w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2022\/07\/Visual_Blog_LF-1200x800.png 1200w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2022\/07\/Visual_Blog_LF.png 1920w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 712px) 520px, (min-width: 640px) 712px, \" \/><\/p>\n<div class=\"fusion-rollover\">\n<div class=\"fusion-rollover-content\">\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-link\" href=\"https:\/\/www.althallercommunication.de\/corporate-influencer-social-media-persoenlichkeiten-marke-eigenbau\/\">Corporate Influencer \u2013 Social Media Pers\u00f6nlichkeiten Marke Eigenbau<\/a><\/p>\n<div class=\"fusion-rollover-sep\"><\/div>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-gallery\" href=\"https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2022\/07\/Visual_Blog_LF.png\" data-id=\"23777\" data-rel=\"iLightbox\" data-title=\"Visual_Blog_LF\" data-caption=\"Corporate Influencer\"><br \/>\n\t\t\t\t\t\tGallerie\t\t\t\t\t<\/a><\/p>\n<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/www.althallercommunication.de\/corporate-influencer-social-media-persoenlichkeiten-marke-eigenbau\/\"><br \/>\n\t\t\t\t\t\tCorporate Influencer \u2013 Social Media Pers\u00f6nlichkeiten Marke Eigenbau\t\t\t\t\t<\/a><br \/>\n\t\t\t\t<\/h4>\n<p>\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.althallercommunication.de\/corporate-influencer-social-media-persoenlichkeiten-marke-eigenbau\/\" aria-label=\"Corporate Influencer \u2013 Social Media Pers\u00f6nlichkeiten Marke Eigenbau\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\">\n<div class=\"fusion-post-content post-content\">\n<h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.althallercommunication.de\/corporate-influencer-social-media-persoenlichkeiten-marke-eigenbau\/\">Corporate Influencer \u2013 Social Media Pers\u00f6nlichkeiten Marke Eigenbau<\/a><\/h2>\n<p class=\"fusion-single-line-meta\">Von <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/www.althallercommunication.de\/author\/jacqueline-althaller\/\" title=\"Beitr\u00e4ge von Jacqueline Althaller\" rel=\"author\">Jacqueline Althaller<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2022-07-11T14:57:30+02:00<\/span><span>Juli 11th, 2022<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/www.althallercommunication.de\/category\/cultundcomm\/\" rel=\"category tag\">cultundcomm<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p>\n<div class=\"fusion-content-sep sep-double sep-solid\"><\/div>\n<div class=\"fusion-post-content-container\">\n<p>Wie Sie mit Ihrem Mitarbeitern Ihre Unternehmensinhalte glaubhaft sozial kommunizieren k\u00f6nnen, lesen Sie in unserem Beitrag!<\/p>\n<\/div>\n<\/div>\n<div class=\"fusion-meta-info\">\n<div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/www.althallercommunication.de\/corporate-influencer-social-media-persoenlichkeiten-marke-eigenbau\/\" aria-label=\"More on Corporate Influencer \u2013 Social Media Pers\u00f6nlichkeiten Marke Eigenbau\">Weiterlesen<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/article>\n<article id=\"blog-1-post-23005\" class=\"fusion-post-grid post-23005 type-post status-publish format-standard has-post-thumbnail hentry category-cultundcomm tag-erreichen tag-persona tag-podcast tag-zielgruppe\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ebeaea;border-bottom-width:3px;\">\n<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n<ul class=\"slides\">\n<li>\n<div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img width=\"1920\" height=\"1280\" src=\"https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2022\/03\/OG_Persona-Podcast_Text.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2022\/03\/OG_Persona-Podcast_Text-200x133.jpg 200w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2022\/03\/OG_Persona-Podcast_Text-400x267.jpg 400w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2022\/03\/OG_Persona-Podcast_Text-600x400.jpg 600w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2022\/03\/OG_Persona-Podcast_Text-800x533.jpg 800w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2022\/03\/OG_Persona-Podcast_Text-1200x800.jpg 1200w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2022\/03\/OG_Persona-Podcast_Text.jpg 1920w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 712px) 520px, (min-width: 640px) 712px, \" \/><\/p>\n<div class=\"fusion-rollover\">\n<div class=\"fusion-rollover-content\">\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-link\" href=\"https:\/\/www.althallercommunication.de\/zielgruppe-erreichen-podcast\/\">Zielgruppen f\u00fcr Ihre Corporate Podcasts gesucht? Personas entwickeln!<\/a><\/p>\n<div class=\"fusion-rollover-sep\"><\/div>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-gallery\" href=\"https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2022\/03\/OG_Persona-Podcast_Text.jpg\" data-id=\"23005\" data-rel=\"iLightbox\" data-title=\"OG_Persona-Podcast_Text\" data-caption=\"\"><br \/>\n\t\t\t\t\t\tGallerie\t\t\t\t\t<\/a><\/p>\n<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/www.althallercommunication.de\/zielgruppe-erreichen-podcast\/\"><br \/>\n\t\t\t\t\t\tZielgruppen f\u00fcr Ihre Corporate Podcasts gesucht? Personas entwickeln!\t\t\t\t\t<\/a><br \/>\n\t\t\t\t<\/h4>\n<p>\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.althallercommunication.de\/zielgruppe-erreichen-podcast\/\" aria-label=\"Zielgruppen f\u00fcr Ihre Corporate Podcasts gesucht? Personas entwickeln!\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\">\n<div class=\"fusion-post-content post-content\">\n<h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.althallercommunication.de\/zielgruppe-erreichen-podcast\/\">Zielgruppen f\u00fcr Ihre Corporate Podcasts gesucht? Personas entwickeln!<\/a><\/h2>\n<p class=\"fusion-single-line-meta\">Von <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/www.althallercommunication.de\/author\/jacqueline-althaller\/\" title=\"Beitr\u00e4ge von Jacqueline Althaller\" rel=\"author\">Jacqueline Althaller<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2022-03-15T10:06:20+01:00<\/span><span>M\u00e4rz 11th, 2022<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/www.althallercommunication.de\/category\/cultundcomm\/\" rel=\"category tag\">cultundcomm<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p>\n<div class=\"fusion-content-sep sep-double sep-solid\"><\/div>\n<div class=\"fusion-post-content-container\">\n<p>Wie Sie mit Ihrem Podcast die ausgew\u00e4hlte Zielgruppe wirklich effektiv erreichen, um maximalen Erfolg und Nutzen zu stiften, zeigen wir Ihnen in unserem Beitrag!<\/p>\n<\/div>\n<\/div>\n<div class=\"fusion-meta-info\">\n<div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/www.althallercommunication.de\/zielgruppe-erreichen-podcast\/\" aria-label=\"More on Zielgruppen f\u00fcr Ihre Corporate Podcasts gesucht? Personas entwickeln!\">Weiterlesen<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/article>\n<article id=\"blog-1-post-22740\" class=\"fusion-post-grid post-22740 type-post status-publish format-standard has-post-thumbnail hentry category-cultundcomm tag-b2b tag-b2b-kommunikation tag-b2b-unternehmenskommunikation tag-blog tag-social-media\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ebeaea;border-bottom-width:3px;\">\n<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n<ul class=\"slides\">\n<li>\n<div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n<div class=\"fusion-rollover\">\n<div class=\"fusion-rollover-content\">\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-link\" href=\"https:\/\/www.althallercommunication.de\/social-media-langzeitstudie-b2b-unternehmen\/\">Erfolgreiches Social Media in B2B-Unternehmen: Langzeitstudie gibt konkrete Antworten<\/a><\/p>\n<div class=\"fusion-rollover-sep\"><\/div>\n<p>\t\t\t\t\t\tGallerie\t\t\t\t\t<\/p>\n<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/www.althallercommunication.de\/social-media-langzeitstudie-b2b-unternehmen\/\"><br \/>\n\t\t\t\t\t\tErfolgreiches Social Media in B2B-Unternehmen: Langzeitstudie gibt konkrete Antworten\t\t\t\t\t<\/a><br \/>\n\t\t\t\t<\/h4>\n<p>\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.althallercommunication.de\/social-media-langzeitstudie-b2b-unternehmen\/\" aria-label=\"Erfolgreiches Social Media in B2B-Unternehmen: Langzeitstudie gibt konkrete Antworten\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\">\n<div class=\"fusion-post-content post-content\">\n<h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.althallercommunication.de\/social-media-langzeitstudie-b2b-unternehmen\/\">Erfolgreiches Social Media in B2B-Unternehmen: Langzeitstudie gibt konkrete Antworten<\/a><\/h2>\n<p class=\"fusion-single-line-meta\">Von <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/www.althallercommunication.de\/author\/jacqueline-althaller\/\" title=\"Beitr\u00e4ge von Jacqueline Althaller\" rel=\"author\">Jacqueline Althaller<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2022-01-31T14:52:53+01:00<\/span><span>Januar 31st, 2022<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/www.althallercommunication.de\/category\/cultundcomm\/\" rel=\"category tag\">cultundcomm<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p>\n<div class=\"fusion-content-sep sep-double sep-solid\"><\/div>\n<div class=\"fusion-post-content-container\">\n<p>Branding, Leads, Recruiting, Expertenpositionierung: Es gibt f\u00fcr B2B-Unternehmen viele Gr\u00fcnde f\u00fcr Social Media-Aktivit\u00e4ten. Doch was ist wirklich wichtig f\u00fcr den nachhaltigen Erfolg, was liegt aktuell im Trend? Die erste Langzeitstudie gibt klare Antworten und zeigt, was auf welchem Kanal im Mittelpunkt stehen sollte. Lesen Sie mehr!<\/p>\n<\/div>\n<\/div>\n<div class=\"fusion-meta-info\">\n<div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/www.althallercommunication.de\/social-media-langzeitstudie-b2b-unternehmen\/\" aria-label=\"More on Erfolgreiches Social Media in B2B-Unternehmen: Langzeitstudie gibt konkrete Antworten\">Weiterlesen<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/article>\n<article id=\"blog-1-post-21676\" class=\"fusion-post-grid post-21676 type-post status-publish format-standard has-post-thumbnail hentry category-cultundcomm tag-b2b tag-b2b-kommunikation tag-blog tag-bloggen tag-corporate-blog tag-corporate-podcast tag-entwicklungen tag-podcast tag-social-app tag-social-media\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ebeaea;border-bottom-width:3px;\">\n<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n<ul class=\"slides\">\n<li>\n<div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img width=\"1152\" height=\"768\" src=\"https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2021\/08\/podcast-3939905_1920_kleiner.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2021\/08\/podcast-3939905_1920_kleiner-200x133.jpg 200w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2021\/08\/podcast-3939905_1920_kleiner-400x267.jpg 400w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2021\/08\/podcast-3939905_1920_kleiner-600x400.jpg 600w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2021\/08\/podcast-3939905_1920_kleiner-800x533.jpg 800w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2021\/08\/podcast-3939905_1920_kleiner.jpg 1152w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 712px) 520px, (min-width: 640px) 712px, \" \/><\/p>\n<div class=\"fusion-rollover\">\n<div class=\"fusion-rollover-content\">\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-link\" href=\"https:\/\/www.althallercommunication.de\/wie-sinnvoll-sind-eigentlich-corporate-podcasts-und-was-koennen-sie\/\">Wie sinnvoll sind eigentlich Corporate Podcasts und was k\u00f6nnen sie?<\/a><\/p>\n<div class=\"fusion-rollover-sep\"><\/div>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-gallery\" href=\"https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2021\/08\/podcast-3939905_1920_kleiner.jpg\" data-id=\"21676\" data-rel=\"iLightbox\" data-title=\"podcast-3939905_1920_kleiner\" data-caption=\"\"><br \/>\n\t\t\t\t\t\tGallerie\t\t\t\t\t<\/a><\/p>\n<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/www.althallercommunication.de\/wie-sinnvoll-sind-eigentlich-corporate-podcasts-und-was-koennen-sie\/\"><br \/>\n\t\t\t\t\t\tWie sinnvoll sind eigentlich Corporate Podcasts und was k\u00f6nnen sie?\t\t\t\t\t<\/a><br \/>\n\t\t\t\t<\/h4>\n<p>\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.althallercommunication.de\/wie-sinnvoll-sind-eigentlich-corporate-podcasts-und-was-koennen-sie\/\" aria-label=\"Wie sinnvoll sind eigentlich Corporate Podcasts und was k\u00f6nnen sie?\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\">\n<div class=\"fusion-post-content post-content\">\n<h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.althallercommunication.de\/wie-sinnvoll-sind-eigentlich-corporate-podcasts-und-was-koennen-sie\/\">Wie sinnvoll sind eigentlich Corporate Podcasts und was k\u00f6nnen sie?<\/a><\/h2>\n<p class=\"fusion-single-line-meta\">Von <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/www.althallercommunication.de\/author\/jacqueline-althaller\/\" title=\"Beitr\u00e4ge von Jacqueline Althaller\" rel=\"author\">Jacqueline Althaller<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2021-08-27T09:41:57+02:00<\/span><span>August 27th, 2021<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/www.althallercommunication.de\/category\/cultundcomm\/\" rel=\"category tag\">cultundcomm<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p>\n<div class=\"fusion-content-sep sep-double sep-solid\"><\/div>\n<div class=\"fusion-post-content-container\">\n<p>Auch im klassischen B2B- Umfeld r\u00fcckt die Erh\u00f6hung der Unternehmensreichweite, die Kundenakquise und -bindung durch Podcasts zunehmend in den Fokus der PR-Arbeit. Dabei brauchen erfolgreiche B2B-Podcasts, wie jede Ma\u00dfnahme im Content-Marketing, eine durchdachte Strategie. Als Instrument f\u00fcr die Unternehmens-Kommunikation, zur Vermittlung der Unternehmenskultur oder zur Expertenpositionierung, bieten Podcasts, richtig eingesetzt, v\u00f6llig neue M\u00f6glichkeiten. <\/p>\n<\/div>\n<\/div>\n<div class=\"fusion-meta-info\">\n<div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/www.althallercommunication.de\/wie-sinnvoll-sind-eigentlich-corporate-podcasts-und-was-koennen-sie\/\" aria-label=\"More on Wie sinnvoll sind eigentlich Corporate Podcasts und was k\u00f6nnen sie?\">Weiterlesen<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/article>\n<article id=\"blog-1-post-19940\" class=\"fusion-post-grid post-19940 type-post status-publish format-standard has-post-thumbnail hentry category-cultundcomm tag-b2b tag-b2b-kommunikation tag-blog tag-bloggen tag-clubhouse tag-corporate-blog tag-entwicklungen tag-social-app tag-social-media\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ebeaea;border-bottom-width:3px;\">\n<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n<ul class=\"slides\">\n<li>\n<div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img width=\"1200\" height=\"800\" src=\"https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2021\/03\/Visual-Clubhouse-Beitrag.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2021\/03\/Visual-Clubhouse-Beitrag-200x133.jpg 200w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2021\/03\/Visual-Clubhouse-Beitrag-400x267.jpg 400w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2021\/03\/Visual-Clubhouse-Beitrag-600x400.jpg 600w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2021\/03\/Visual-Clubhouse-Beitrag-800x533.jpg 800w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2021\/03\/Visual-Clubhouse-Beitrag.jpg 1200w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 712px) 520px, (min-width: 640px) 712px, \" \/><\/p>\n<div class=\"fusion-rollover\">\n<div class=\"fusion-rollover-content\">\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-link\" href=\"https:\/\/www.althallercommunication.de\/clubhouse-viel-laerm-um-nichts-oder-eine-neue-chance-in-der-b2b-social-media-kommunikation\/\">Clubhouse: Viel L\u00e4rm um nichts oder eine neue Chance in der B2B-Social-Media-Kommunikation?<\/a><\/p>\n<div class=\"fusion-rollover-sep\"><\/div>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-gallery\" href=\"https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2021\/03\/Visual-Clubhouse-Beitrag.jpg\" data-id=\"19940\" data-rel=\"iLightbox\" data-title=\"Visual Clubhouse-Beitrag\" data-caption=\"\"><br \/>\n\t\t\t\t\t\tGallerie\t\t\t\t\t<\/a><\/p>\n<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/www.althallercommunication.de\/clubhouse-viel-laerm-um-nichts-oder-eine-neue-chance-in-der-b2b-social-media-kommunikation\/\"><br \/>\n\t\t\t\t\t\tClubhouse: Viel L\u00e4rm um nichts oder eine neue Chance in der B2B-Social-Media-Kommunikation?\t\t\t\t\t<\/a><br \/>\n\t\t\t\t<\/h4>\n<p>\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.althallercommunication.de\/clubhouse-viel-laerm-um-nichts-oder-eine-neue-chance-in-der-b2b-social-media-kommunikation\/\" aria-label=\"Clubhouse: Viel L\u00e4rm um nichts oder eine neue Chance in der B2B-Social-Media-Kommunikation?\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\">\n<div class=\"fusion-post-content post-content\">\n<h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.althallercommunication.de\/clubhouse-viel-laerm-um-nichts-oder-eine-neue-chance-in-der-b2b-social-media-kommunikation\/\">Clubhouse: Viel L\u00e4rm um nichts oder eine neue Chance in der B2B-Social-Media-Kommunikation?<\/a><\/h2>\n<p class=\"fusion-single-line-meta\">Von <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/www.althallercommunication.de\/author\/jacqueline-althaller\/\" title=\"Beitr\u00e4ge von Jacqueline Althaller\" rel=\"author\">Jacqueline Althaller<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2021-03-26T10:28:25+01:00<\/span><span>M\u00e4rz 26th, 2021<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/www.althallercommunication.de\/category\/cultundcomm\/\" rel=\"category tag\">cultundcomm<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p>\n<div class=\"fusion-content-sep sep-double sep-solid\"><\/div>\n<div class=\"fusion-post-content-container\">\n<p>Die App Clubhouse strahlt als neuer Stern am Himmel der Social Apps. Die von Paul Davison und Seth Rohan gegr\u00fcndete audiobasierte Social App erzeugt aktuell einen viel diskutierten Hype. Bei Clubhouse handelt es sich um eine audiobasierte Social App. Bisher ist sie nur f\u00fcr iOS Nutzer verf\u00fcgbar, die \u00fcber bereits registrierte User \u00fcber eine hinterlegte Telefonnummer eingeladen wurden. Ohne diese Einladung ist eine Nutzung der App nicht m\u00f6glich. <\/p>\n<\/div>\n<\/div>\n<div class=\"fusion-meta-info\">\n<div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/www.althallercommunication.de\/clubhouse-viel-laerm-um-nichts-oder-eine-neue-chance-in-der-b2b-social-media-kommunikation\/\" aria-label=\"More on Clubhouse: Viel L\u00e4rm um nichts oder eine neue Chance in der B2B-Social-Media-Kommunikation?\">Weiterlesen<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/article>\n<article id=\"blog-1-post-19460\" class=\"fusion-post-grid post-19460 type-post status-publish format-standard has-post-thumbnail hentry category-cultundcomm tag-b2b tag-b2b-kommunikation tag-b2b-unternehmenskommunikation tag-blog tag-linkedin tag-story tag-story-funktion\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ebeaea;border-bottom-width:3px;\">\n<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n<ul class=\"slides\">\n<li>\n<div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img width=\"1280\" height=\"1280\" src=\"https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2020\/06\/social-1834011_1280.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2020\/06\/social-1834011_1280-200x200.png 200w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2020\/06\/social-1834011_1280-400x400.png 400w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2020\/06\/social-1834011_1280-600x600.png 600w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2020\/06\/social-1834011_1280-800x800.png 800w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2020\/06\/social-1834011_1280-1200x1200.png 1200w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2020\/06\/social-1834011_1280.png 1280w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 712px) 520px, (min-width: 640px) 712px, \" \/><\/p>\n<div class=\"fusion-rollover\">\n<div class=\"fusion-rollover-content\">\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-link\" href=\"https:\/\/www.althallercommunication.de\/linkedin-stories-fuer-die-b2b-kommunikation\/\">LinkedIn Stories f\u00fcr die B2B-Kommunikation?<\/a><\/p>\n<div class=\"fusion-rollover-sep\"><\/div>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-gallery\" href=\"https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2020\/06\/social-1834011_1280.png\" data-id=\"19460\" data-rel=\"iLightbox\" data-title=\"social-1834011_1280\" data-caption=\"\"><br \/>\n\t\t\t\t\t\tGallerie\t\t\t\t\t<\/a><\/p>\n<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/www.althallercommunication.de\/linkedin-stories-fuer-die-b2b-kommunikation\/\"><br \/>\n\t\t\t\t\t\tLinkedIn Stories f\u00fcr die B2B-Kommunikation?\t\t\t\t\t<\/a><br \/>\n\t\t\t\t<\/h4>\n<p>\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.althallercommunication.de\/linkedin-stories-fuer-die-b2b-kommunikation\/\" aria-label=\"LinkedIn Stories f\u00fcr die B2B-Kommunikation?\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\">\n<div class=\"fusion-post-content post-content\">\n<h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.althallercommunication.de\/linkedin-stories-fuer-die-b2b-kommunikation\/\">LinkedIn Stories f\u00fcr die B2B-Kommunikation?<\/a><\/h2>\n<p class=\"fusion-single-line-meta\">Von <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/www.althallercommunication.de\/author\/jacqueline-althaller\/\" title=\"Beitr\u00e4ge von Jacqueline Althaller\" rel=\"author\">Jacqueline Althaller<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2021-01-15T09:15:32+01:00<\/span><span>Januar 15th, 2021<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/www.althallercommunication.de\/category\/cultundcomm\/\" rel=\"category tag\">cultundcomm<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p>\n<div class=\"fusion-content-sep sep-double sep-solid\"><\/div>\n<div class=\"fusion-post-content-container\">\n<p>Im Oktober 2020 hat LinkedIn seine Story-Funktion eingef\u00fchrt. Wie kommt das Feature bisher beim doch erstmal eher konservativen B2B-Publikum an und wie wird es genutzt? Das schauen wir uns jetzt mal genauer an.<\/p>\n<\/div>\n<\/div>\n<div class=\"fusion-meta-info\">\n<div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/www.althallercommunication.de\/linkedin-stories-fuer-die-b2b-kommunikation\/\" aria-label=\"More on LinkedIn Stories f\u00fcr die B2B-Kommunikation?\">Weiterlesen<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/article>\n<article id=\"blog-1-post-18951\" class=\"fusion-post-grid post-18951 type-post status-publish format-standard has-post-thumbnail hentry category-cultundcomm tag-blog tag-corona tag-eventmanagement tag-events tag-online tag-virtuelle-events tag-virtuelle-konferenzen\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ebeaea;border-bottom-width:3px;\">\n<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n<ul class=\"slides\">\n<li>\n<div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img width=\"1200\" height=\"800\" src=\"https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2020\/06\/Alles-virtuell-oder-was.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2020\/06\/Alles-virtuell-oder-was-200x133.jpg 200w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2020\/06\/Alles-virtuell-oder-was-400x267.jpg 400w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2020\/06\/Alles-virtuell-oder-was-600x400.jpg 600w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2020\/06\/Alles-virtuell-oder-was-800x533.jpg 800w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2020\/06\/Alles-virtuell-oder-was.jpg 1200w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 712px) 520px, (min-width: 640px) 712px, \" \/><\/p>\n<div class=\"fusion-rollover\">\n<div class=\"fusion-rollover-content\">\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-link\" href=\"https:\/\/www.althallercommunication.de\/alles-virtuell-oder-was\/\">Alles virtuell, oder was?<\/a><\/p>\n<div class=\"fusion-rollover-sep\"><\/div>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-gallery\" href=\"https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2020\/06\/Alles-virtuell-oder-was.jpg\" data-id=\"18951\" data-rel=\"iLightbox\" data-title=\"Alles virtuell, oder was\" data-caption=\"\"><br \/>\n\t\t\t\t\t\tGallerie\t\t\t\t\t<\/a><\/p>\n<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/www.althallercommunication.de\/alles-virtuell-oder-was\/\"><br \/>\n\t\t\t\t\t\tAlles virtuell, oder was?\t\t\t\t\t<\/a><br \/>\n\t\t\t\t<\/h4>\n<p>\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.althallercommunication.de\/alles-virtuell-oder-was\/\" aria-label=\"Alles virtuell, oder was?\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\">\n<div class=\"fusion-post-content post-content\">\n<h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.althallercommunication.de\/alles-virtuell-oder-was\/\">Alles virtuell, oder was?<\/a><\/h2>\n<p class=\"fusion-single-line-meta\">Von <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/www.althallercommunication.de\/author\/jacqueline-althaller\/\" title=\"Beitr\u00e4ge von Jacqueline Althaller\" rel=\"author\">Jacqueline Althaller<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2020-11-13T10:53:43+01:00<\/span><span>November 13th, 2020<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/www.althallercommunication.de\/category\/cultundcomm\/\" rel=\"category tag\">cultundcomm<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p>\n<div class=\"fusion-content-sep sep-double sep-solid\"><\/div>\n<div class=\"fusion-post-content-container\">\n<p>Na klar, Corona hat uns alle im Griff. Im Moment finden Veranstaltungen online statt, wenn \u00fcberhaupt. Zwar ist das hoffentlich nur noch eine Weile so, virtuelle Veranstaltungen werden aber auch in Zukunft verst\u00e4rkt zu unserem Arbeitsalltag geh\u00f6ren. Zeit also, dass wir lernen, wie wir selbst gute Online-Veranstaltungen durchf\u00fchren.<\/p>\n<\/div>\n<\/div>\n<div class=\"fusion-meta-info\">\n<div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/www.althallercommunication.de\/alles-virtuell-oder-was\/\" aria-label=\"More on Alles virtuell, oder was?\">Weiterlesen<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/article>\n<article id=\"blog-1-post-18622\" class=\"fusion-post-grid post-18622 type-post status-publish format-standard has-post-thumbnail hentry category-cultundcomm tag-b2b tag-b2b-kommunikation tag-b2b-unternehmenskommunikation tag-digital-praesentieren tag-how-to tag-praesentation tag-webinar\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ebeaea;border-bottom-width:3px;\">\n<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n<ul class=\"slides\">\n<li>\n<div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img width=\"1200\" height=\"800\" src=\"https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2020\/06\/Digital-praesentieren_normal.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2020\/06\/Digital-praesentieren_normal-200x133.jpg 200w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2020\/06\/Digital-praesentieren_normal-400x267.jpg 400w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2020\/06\/Digital-praesentieren_normal-600x400.jpg 600w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2020\/06\/Digital-praesentieren_normal-800x533.jpg 800w, https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2020\/06\/Digital-praesentieren_normal.jpg 1200w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 712px) 520px, (min-width: 640px) 712px, \" \/><\/p>\n<div class=\"fusion-rollover\">\n<div class=\"fusion-rollover-content\">\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-link\" href=\"https:\/\/www.althallercommunication.de\/es-kommt-auf-die-praesentation-an-und-die-praesentation\/\">Es kommt auf die Pr\u00e4sentation an &#8211; und die Pr\u00e4sentation<\/a><\/p>\n<div class=\"fusion-rollover-sep\"><\/div>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-gallery\" href=\"https:\/\/www.althallercommunication.de\/wp-content\/uploads\/2020\/06\/Digital-praesentieren_normal.jpg\" data-id=\"18622\" data-rel=\"iLightbox\" data-title=\"Digital pr\u00e4sentieren_normal\" data-caption=\"\"><br \/>\n\t\t\t\t\t\tGallerie\t\t\t\t\t<\/a><\/p>\n<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/www.althallercommunication.de\/es-kommt-auf-die-praesentation-an-und-die-praesentation\/\"><br \/>\n\t\t\t\t\t\tEs kommt auf die Pr\u00e4sentation an &#8211; und die Pr\u00e4sentation\t\t\t\t\t<\/a><br \/>\n\t\t\t\t<\/h4>\n<p>\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.althallercommunication.de\/es-kommt-auf-die-praesentation-an-und-die-praesentation\/\" aria-label=\"Es kommt auf die Pr\u00e4sentation an &#8211; und die Pr\u00e4sentation\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\">\n<div class=\"fusion-post-content post-content\">\n<h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.althallercommunication.de\/es-kommt-auf-die-praesentation-an-und-die-praesentation\/\">Es kommt auf die Pr\u00e4sentation an &#8211; und die Pr\u00e4sentation<\/a><\/h2>\n<p class=\"fusion-single-line-meta\">Von <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/www.althallercommunication.de\/author\/jacqueline-althaller\/\" title=\"Beitr\u00e4ge von Jacqueline Althaller\" rel=\"author\">Jacqueline Althaller<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2020-10-26T10:12:10+01:00<\/span><span>Oktober 26th, 2020<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/www.althallercommunication.de\/category\/cultundcomm\/\" rel=\"category tag\">cultundcomm<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p>\n<div class=\"fusion-content-sep sep-double sep-solid\"><\/div>\n<div class=\"fusion-post-content-container\">\n<p>Nein, Sie haben sich nicht verlesen. Und nein, wir haben bei der \u00dcberschrift auch keinen Fehler gemacht \u2013 das hat schon alles seine Richtigkeit. Denn stellen Sie sich vor, Sie nehmen an einem Webinar teil: auf was kommt es Ihnen an? <\/p>\n<\/div>\n<\/div>\n<div class=\"fusion-meta-info\">\n<div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/www.althallercommunication.de\/es-kommt-auf-die-praesentation-an-und-die-praesentation\/\" aria-label=\"More on Es kommt auf die Pr\u00e4sentation an &#8211; und die Pr\u00e4sentation\">Weiterlesen<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/article>\n<article id=\"blog-1-post-18488\" class=\"fusion-post-grid post-18488 type-post status-publish format-standard has-post-thumbnail hentry category-cultundcomm tag-1858 tag-b2b tag-b2b-kommunikation tag-b2b-social-media-studie tag-b2b-unternehmenskommunikation tag-social-media tag-studie tag-umfrage\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,1);border:1px solid #ebeaea;border-bottom-width:3px;\">\n<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:#ebeaea;\">\n<ul class=\"slides\">\n<li>\n<div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n<div class=\"fusion-rollover\">\n<div class=\"fusion-rollover-content\">\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"fusion-rollover-link\" href=\"https:\/\/www.althallercommunication.de\/b2b-social-media-studie-2020-die-ergebnisse-sind-da\/\">B2B-Social-Media-Studie 2020: Die Ergebnisse sind da!<\/a><\/p>\n<div class=\"fusion-rollover-sep\"><\/div>\n<p>\t\t\t\t\t\tGallerie\t\t\t\t\t<\/p>\n<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/www.althallercommunication.de\/b2b-social-media-studie-2020-die-ergebnisse-sind-da\/\"><br \/>\n\t\t\t\t\t\tB2B-Social-Media-Studie 2020: Die Ergebnisse sind da!\t\t\t\t\t<\/a><br \/>\n\t\t\t\t<\/h4>\n<p>\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.althallercommunication.de\/b2b-social-media-studie-2020-die-ergebnisse-sind-da\/\" aria-label=\"B2B-Social-Media-Studie 2020: Die Ergebnisse sind da!\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul><\/div>\n<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 20px 25px;\">\n<div class=\"fusion-post-content post-content\">\n<h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.althallercommunication.de\/b2b-social-media-studie-2020-die-ergebnisse-sind-da\/\">B2B-Social-Media-Studie 2020: Die Ergebnisse sind da!<\/a><\/h2>\n<p class=\"fusion-single-line-meta\">Von <span class=\"vcard\"><span class=\"fn\"><a href=\"https:\/\/www.althallercommunication.de\/author\/jacqueline-althaller\/\" title=\"Beitr\u00e4ge von Jacqueline Althaller\" rel=\"author\">Jacqueline Althaller<\/a><\/span><\/span><span class=\"fusion-inline-sep\">|<\/span><span class=\"updated\" style=\"display:none;\">2020-10-19T10:13:45+02:00<\/span><span>Oktober 19th, 2020<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/www.althallercommunication.de\/category\/cultundcomm\/\" rel=\"category tag\">cultundcomm<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p>\n<div class=\"fusion-content-sep sep-double sep-solid\"><\/div>\n<div class=\"fusion-post-content-container\">\n<p>2020 feiert unsere B2B-Social-Media-Studie 10-j\u00e4hriges Jubil\u00e4um.<br \/>\nAber nicht nur das. Im Hinblick auf die Ergebnisse ist das Jubil\u00e4umsjahr gleichzeitig das ereignisreichste Jahr seit Beginn der Umfrage.<\/p>\n<\/div>\n<\/div>\n<div class=\"fusion-meta-info\">\n<div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/www.althallercommunication.de\/b2b-social-media-studie-2020-die-ergebnisse-sind-da\/\" aria-label=\"More on B2B-Social-Media-Studie 2020: Die Ergebnisse sind da!\">Weiterlesen<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/article>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<div class=\"pagination clearfix\"><span class=\"current\">1<\/span><a href=\"https:\/\/www.althallercommunication.de\/wp-admin\/export.php\/wp-admin\/export.php&#038;submit=Export-Datei%20herunterladen&#038;paged=2?download=true&#038;cat=0&#038;post_author=0&#038;post_start_date=0&#038;post_end_date=0&#038;post_status=0&#038;content=pages&#038;page_author=0&#038;page_start_date=0&#038;page_end_date=0&#038;page_status=0&#038;attachment_start_date=0&#038;attachment_end_date=0&#038;eos_ews_export=ad2cee3d25&#038;_wp_http_referer=\" class=\"inactive\">2<\/a><a class=\"pagination-next\" rel=\"next\" href=\"https:\/\/www.althallercommunication.de\/wp-admin\/export.php\/wp-admin\/export.php&#038;submit=Export-Datei%20herunterladen&#038;paged=2?download=true&#038;cat=0&#038;post_author=0&#038;post_start_date=0&#038;post_end_date=0&#038;post_status=0&#038;content=pages&#038;page_author=0&#038;page_start_date=0&#038;page_end_date=0&#038;page_status=0&#038;attachment_start_date=0&#038;attachment_end_date=0&#038;eos_ews_export=ad2cee3d25&#038;_wp_http_referer=\"><span class=\"page-text\">Vor<\/span><span class=\"page-next\"><\/span><\/a><\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<div class=\"fusion-clearfix\"><\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-78 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-bg-color:#efefef;--awb-bg-color-hover:#efefef;--awb-bg-size:cover;width:33.3333333333%;width:calc(33.3333333333% - 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Im Hinblick auf die Ergebnisse ist das Jubil\u00e4umsjahr gleichzeitig das ereignisreichste Jahr seit Beginn der Umfrage.<\/p>\n","protected":false},"author":6,"featured_media":18404,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[1858,62,1198,1859,1384,71,269,1271],"class_list":["post-26449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert","tag-1858","tag-b2b","tag-b2b-kommunikation","tag-b2b-social-media-studie","tag-b2b-unternehmenskommunikation","tag-social-media","tag-studie","tag-umfrage"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B2B-Social-Media-Studie 2020: Die Ergebnisse sind da!<\/title>\n<meta name=\"description\" content=\"Die Gewinner: LinkedIn und Instagram. 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