{"id":27886,"date":"2017-03-25T07:32:58","date_gmt":"2017-03-25T06:32:58","guid":{"rendered":"http:\/\/localhost\/cmDev\/?post_type=post&p=7326"},"modified":"2024-03-02T10:46:39","modified_gmt":"2024-03-02T09:46:39","slug":"suedeutsche-de-jobcenter","status":"publish","type":"post","link":"https:\/\/althallercommunication.de\/en\/suedeutsche-de-jobcenter\/","title":{"rendered":"sueddeutsche.de Jobcenter"},"content":{"rendered":"
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Projektdetails<\/h1>\n<\/h1>\n<\/div>\n
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Sueddeutscher Verlag<\/strong><\/p>\n

Der S\u00fcddeutsche Verlag ist als modernes Medienunternehmen in vielen Gesch\u00e4ftsfeldern aktiv. Sein wichtigstes Objekt ist die S\u00fcddeutsche Zeitung, Deutschlands gr\u00f6\u00dfte \u00fcberregionale Abonnement-Tageszeitung. Am Beginn der Zusammenarbeit stand ein Kick-off-Workshop, um die individuellen Mindsets aller relevanten Personen im Unternehmen abzugleichen. Die Erwartungen jedes Einzelnen, die an die Darstellung der \u00f6ffentlichen Unternehmensstory gestellt werden, wurden abgefragt, um die Pressearbeit von Anfang an in eine Richtung zu lenken, hinter der das gesamte Management steht.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n

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Positionierung Online-M\u00e4rkte<\/strong><\/p>\n

Die Herausforderung in der Zusammenarbeit lag vor allem darin, dass die drei Online-M\u00e4rkte im Vergleich zum Mitbewerb nicht dem technischen state-of-the-art entsprachen. Durch den Workshop war ein tiefes Verst\u00e4ndnis f\u00fcr die Bed\u00fcrfnisse des Kunden gew\u00e4hrleistet; die Agentur konnte in k\u00fcrzester Zeit kreative Zug\u00e4nge erarbeiten, die den technischen Nachteil nivellierten: Durch die Initiative von COMMUNICATION Presse und PR entstand beispielsweise das erste pan-europ\u00e4ische Stellenportal (\u201eTalent4Europe\u201c). Auch f\u00fcr das Immo- und Motorcenter wurden entsprechende Ans\u00e4tze entwickelt. Somit war ein aktueller und f\u00fcr die Journalisten spannender Ansatzpunkt geschaffen, um die Online-Aktivit\u00e4ten des Verlages tiefgreifend im Markt zu positionieren. Gleichzeitig wurde auch der Vertrieb optimal unterst\u00fctzt.<\/p>\n

Zeitraum: 2002 \u2013 2003<\/p>\n<\/div>\n

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“… Sie haben ma\u00dfgeblich dazu beigetragen, dass die neugestarteten Online-Rubrikenm\u00e4rkte innerhalb k\u00fcrzester Zeit in einer Vielzahl von Pressemeldungen erw\u00e4hnt wurden und wir damit sehr schnell eine hohe Bekanntheit erlangen konnten.\u00a0…”<\/em><\/p>\n

ppa. Detlef Sauer,\u00a0General Manager Online-Vermarktung<\/strong><\/p>\n

(vollst\u00e4ndiges Testimonial als PDF)<\/p>\n<\/div>\n

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Clippings<\/h2>\n<\/h1>\n<\/div>\n

Please add blog posts for them to display here.<\/a><\/p>\n

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Projektdetails Sueddeutscher Verlag Der S\u00fcddeutsche Verlag ist als modernes Medienunternehmen in vielen Gesch\u00e4ftsfeldern aktiv. Sein wichtigstes Objekt ist die S\u00fcddeutsche Zeitung, Deutschlands gr\u00f6\u00dfte \u00fcberregionale Abonnement-Tageszeitung. Am Beginn der Zusammenarbeit stand ein Kick-off-Workshop, um die individuellen Mindsets aller relevanten Personen im Unternehmen abzugleichen. Die Erwartungen jedes Einzelnen, die an die Darstellung der \u00f6ffentlichen Unternehmensstory gestellt werden, […]<\/p>\n","protected":false},"author":6,"featured_media":15758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[1986,2798],"class_list":["post-27886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert","tag-human-resources","tag-media-entertainment"],"yoast_head":"\nsueddeutsche.de Jobcenter | althaller communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/althallercommunication.de\/suedeutsche-de-jobcenter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"sueddeutsche.de Jobcenter\" \/>\n<meta property=\"og:description\" content=\"Projektdetails Sueddeutscher Verlag Der S\u00fcddeutsche Verlag ist als modernes Medienunternehmen in vielen Gesch\u00e4ftsfeldern aktiv. 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