{"id":29999,"date":"2024-04-19T10:47:59","date_gmt":"2024-04-19T08:47:59","guid":{"rendered":"https:\/\/althallercommunication.de\/?p=29999"},"modified":"2024-04-23T13:26:11","modified_gmt":"2024-04-23T11:26:11","slug":"unsere-b2b-social-media-langzeitstudie-beginnt-2","status":"publish","type":"post","link":"https:\/\/althallercommunication.de\/en\/unsere-b2b-social-media-langzeitstudie-beginnt-2\/","title":{"rendered":"Horizont berichtet: Unsere Studie &#8220;Social-Media-Kommunikation von B2B-Unternehmen&#8221; ist an den Start gegangen."},"content":{"rendered":"<h2 style=\"text-align: left;\">Markenbotschaften aus den eigenen Reihen:<\/h2>\n<p style=\"text-align: left;\">Im corporate Influencing treten die eigenen Mitarbeiter:innen als Werbegesichter f\u00fcr Unternehmenswerte ins Rampenlicht. Branchen Expert:innen mit einer Einsch\u00e4tzung zum Potential, aber auch zu den H\u00fcrden des neuen Marketing-Trends&#8230;.<\/p>\n<p style=\"text-align: left;\">Zusammenfassend erkl\u00e4rt die Herausgeberin der Studie und Kommunikationsexpertin Jacqueline Althaller: &#8220;Wir sehen deutlich, dass die strategische Planung f\u00fcr eine erfolgreiche Social Media Kommunikation immer wichtiger wird. Daf\u00fcr haben sich die Kan\u00e4le, Ressourcen und Budgets mittlerweile eingependelt.&#8221;<\/p>\n<p style=\"text-align: left;\">\u00dcbrigens: Unsere B2B Social-Media-Langzeitstudie zum Thema &#8220;Social Media in der B2B-Kommunikation&#8221; ist an den Start gegangen und wir sind stolz auf Ihre positive Resonanz!<br \/>\nMit ihrer Teilnahme an unserer Studie sichern sie sich <a href=\"https:\/\/de.surveymonkey.com\/r\/V3ZL9NL\">hier<\/a> direkt die kostenfreie Zusendung der Management Summary.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/althallercommunication.de\/newsroom\/\">Weitere Ver\u00f6ffentlichungen zur Studie finden Sie hier:<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Markenbotschaften aus den eigenen Reihen:<\/p>\n<p>Im corporate Influencing treten die eigenen Mitarbeiter:innen als Werbegesichter f\u00fcr Unternehmenswerte ins Rampenlicht. Branchen Expert:innen mit einer Einsch\u00e4tzung zum Potential, aber auch zu den H\u00fcrden des neuen Marketing-Trends&#8230;.<\/p>\n<p>Zusammenfassend erkl\u00e4rt die Herausgeberin der Studie und Kommunikationsexpertin Jacqueline Althaller: &#8220;Wir sehen deutlich, dass die strategische Planung f\u00fcr eine erfolgreiche Social Media Kommunikation immer wichtiger wird. Daf\u00fcr haben sich die Kan\u00e4le, Ressourcen und Budgets mittlerweile eingependelt.&#8221;<\/p>\n<p>\u00dcbrigens: Unsere B2B Social-Media-Langzeitstudie zum Thema &#8220;Social Media in der B2B-Kommunikation&#8221; ist an den Start gegangen und wir sind stolz auf Ihre positive Resonanz!<br \/>\nMit ihrer Teilnahme an unserer Studie sichern sie sich hier direkt die kostenfreie Zusendung der Management Summary.<\/p>\n","protected":false},"author":6,"featured_media":29931,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2757,2750,2749,2753,2824],"tags":[],"class_list":["post-29999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clippings","category-consulting","category-ecommerce-retail","category-it_-telecommunication","category-studie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Horizont berichtet: Unsere Studie &quot;Social-Media-Kommunikation von B2B-Unternehmen&quot; ist an den Start gegangen. | althaller communication<\/title>\n<meta name=\"description\" content=\"Die 14. Auflage der einzigen Langzeitstudie im ganzen DACH-Region in der B2B Social-Media Kommunikation geht an den Start.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/althallercommunication.de\/unsere-b2b-social-media-langzeitstudie-beginnt-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Horizont berichtet: Unsere Studie &quot;Social-Media-Kommunikation von B2B-Unternehmen&quot; ist an den Start gegangen.\" \/>\n<meta property=\"og:description\" content=\"Die 14. Auflage der einzigen Langzeitstudie im ganzen DACH-Region in der B2B Social-Media Kommunikation geht an den Start.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/althallercommunication.de\/unsere-b2b-social-media-langzeitstudie-beginnt-2\/\" \/>\n<meta property=\"og:site_name\" content=\"althaller communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/althallercommunication\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-19T08:47:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-23T11:26:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2024\/04\/Key-Visual-B2B-Studie-2024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jacqueline Althaller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ALTHALLERcom\" \/>\n<meta name=\"twitter:site\" content=\"@ALTHALLERcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jacqueline Althaller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/unsere-b2b-social-media-langzeitstudie-beginnt-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/unsere-b2b-social-media-langzeitstudie-beginnt-2\\\/\"},\"author\":{\"name\":\"Jacqueline Althaller\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#\\\/schema\\\/person\\\/4ca72b5e8d0bebc1f9b3061e463e32ee\"},\"headline\":\"Horizont berichtet: Unsere Studie &#8220;Social-Media-Kommunikation von B2B-Unternehmen&#8221; ist an den Start gegangen.\",\"datePublished\":\"2024-04-19T08:47:59+00:00\",\"dateModified\":\"2024-04-23T11:26:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/unsere-b2b-social-media-langzeitstudie-beginnt-2\\\/\"},\"wordCount\":142,\"publisher\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/unsere-b2b-social-media-langzeitstudie-beginnt-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/althallercommunication.de\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Key-Visual-B2B-Studie-2024.jpg\",\"articleSection\":[\"Clippings\",\"Consulting\",\"Ecommerce &amp; Retail\",\"IT_ Telecommunication\",\"Studie\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/unsere-b2b-social-media-langzeitstudie-beginnt-2\\\/\",\"url\":\"https:\\\/\\\/althallercommunication.de\\\/unsere-b2b-social-media-langzeitstudie-beginnt-2\\\/\",\"name\":\"Horizont berichtet: Unsere Studie \\\"Social-Media-Kommunikation von B2B-Unternehmen\\\" ist an den Start gegangen. | althaller communication\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/unsere-b2b-social-media-langzeitstudie-beginnt-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/unsere-b2b-social-media-langzeitstudie-beginnt-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/althallercommunication.de\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Key-Visual-B2B-Studie-2024.jpg\",\"datePublished\":\"2024-04-19T08:47:59+00:00\",\"dateModified\":\"2024-04-23T11:26:11+00:00\",\"description\":\"Die 14. 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