Sie finden auf mehr zu den Ver\u00f6ffentlichungen unserer Studie hier:<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Unsere journalistischen Kontakte zahlen sich aus, zahlreiche Medien unterst\u00fctzen unsere B2B Social-Media-Langzeitstudie:<\/p>\n
B2B-Umfrage
\nSocial-Media-Kommunikation: Langzeitstudie startet zum 14. Mal<\/p>\n
Im 14. Jahr ist jetzt die Langzeitstudie zur Untersuchung der Social-Media-Kommunikation von B2B-Unternehmen gestartet. 2024 wird nicht nur der aktuelle Status-quo bestimmt, sondern werden auch erstmals Auswirkungen von KI-Technologien auf die Social-Media-Nutzung untersucht.<\/p>\n
Die Ergebnisse der diesj\u00e4hrigen Studie zur Social-Media-Kommunikation sind allein schon aus dem Blickwinkel der Rolle von KI besonders interessant. Denn ChatGPT, Bing, Copilot und andere KI-L\u00f6sungen revolutionieren gegenw\u00e4rtig das gesamte Spektrum der Informationsbeschaffung, der Content-Kreation und beeinflussen vielf\u00e4ltige Kommunikationsaufgaben und -t\u00e4tigkeiten. Und das in einer deutlich kontroversen Diskussion hinsichtlich Nutzung und Auswirkung auf Berufsbilder. Insgesamt geben die Ergebnisse und Vergleichsm\u00f6glichkeiten der Studie Unternehmen aller Branchen und Gr\u00f6\u00dfenordnung wertvolle Orientierung und Entscheidungshilfen f\u00fcr ihre Budget- und Strategieplanung…<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[2757,2749,2753,2761,2824],"tags":[],"class_list":["post-30021","post","type-post","status-publish","format-standard","hentry","category-clippings","category-ecommerce-retail","category-it_-telecommunication","category-pr-content-marketing","category-studie"],"yoast_head":"\n
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