{"id":30693,"date":"2024-08-07T12:08:35","date_gmt":"2024-08-07T10:08:35","guid":{"rendered":"https:\/\/althallercommunication.de\/?p=30693"},"modified":"2024-08-09T14:40:29","modified_gmt":"2024-08-09T12:40:29","slug":"https-www-springerprofessional-de-web-shops-internetoekonomie-smarter-handel-braucht-smartes-bezahlen-27436158","status":"publish","type":"post","link":"https:\/\/althallercommunication.de\/en\/https-www-springerprofessional-de-web-shops-internetoekonomie-smarter-handel-braucht-smartes-bezahlen-27436158\/","title":{"rendered":"Gastbeitrag von Computop bei Springer Professional: Smarter Handel braucht entsprechende Bezahlverfahren"},"content":{"rendered":"<h4 style=\"text-align: left;\">06\/08\/2024<br \/>\n<span class=\"inf-headline-1 inf-block inf-no-margin\">Smarter Handel braucht smartes Bezahlen<\/span><\/h4>\n<p><span style=\"color: #000000;\">Online kaufen, im Laden zur\u00fcckgeben und dabei eine auf dem Smartphone reservierte Alternative mitnehmen \u2013 das sind intelligente Prozesse, die die heutigen &#8220;hybriden Kunden&#8221; erwarten. Neben einer flexiblen Warenwirtschaft kommt es dabei auf die Verkn\u00fcpfung der Zahlungsprozesse an.<\/span><\/p>\n<p>Zum vollst\u00e4ndigen Artikel gelangen Sie <a href=\"https:\/\/www.springerprofessional.de\/web-shops\/internetoekonomie\/smarter-handel-braucht-smartes-bezahlen\/27436158\">hier<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Zeiten, als sich die Website eines station\u00e4ren H\u00e4ndlers auf \u00d6ffnungszeiten und Schaufensterbilder beschr\u00e4nkte, sind lange vorbei. Sp\u00e4testens in der Corona-Pandemie wurde der Online-Auftritt zur Umsatzquelle, und Kunden w\u00fcnschen ihn sich l\u00e4ngst als virtuelles Regal des Ladengesch\u00e4fts. Entsprechend flie\u00dfend sind die \u00dcberg\u00e4nge zwischen den Absatzkan\u00e4len. In den meisten F\u00e4llen ist der Bezahlungsvorgang integriert: beim Kauf sowieso, doch auch bei der R\u00fcckgabe und h\u00e4ufig bereits bei der Vorbestellung. Click-and-Collect ist f\u00fcr H\u00e4ndler sicherer und f\u00fcr Kunden bequemer als Click-and-Reserve. Denn bei letzterem ist der Anreiz sich umzuentscheiden gr\u00f6\u00dfer. Und nicht wenige H\u00e4ndler schicken ihre Kunden mit der online reservierten Ware in der Hand dann doch wieder zum guten alten Kassenplatz.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[2757,2841,2749,2756,2751],"tags":[1549,736,648,108],"class_list":["post-30693","post","type-post","status-publish","format-standard","hentry","category-clippings","category-computop","category-ecommerce-retail","category-kunden-in-den-medien","category-payment-finance","tag-echtzeitueberweisung","tag-instant-payment","tag-payment","tag-vertrauen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Die Vorteile des smarten Shoppings f\u00fcr hybride Kunden<\/title>\n<meta name=\"description\" content=\"Entdecken Sie intelligente Einkaufs- und Zahlungsprozesse f\u00fcr hybride Kunden. Erfahren Sie mehr \u00fcber smartes Einkaufen und Bezahlen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/althallercommunication.de\/https-www-springerprofessional-de-web-shops-internetoekonomie-smarter-handel-braucht-smartes-bezahlen-27436158\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gastbeitrag von Computop bei Springer Professional: Smarter Handel braucht entsprechende Bezahlverfahren\" \/>\n<meta property=\"og:description\" content=\"Entdecken Sie intelligente Einkaufs- und Zahlungsprozesse f\u00fcr hybride Kunden. 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