{"id":31960,"date":"2025-05-09T09:47:56","date_gmt":"2025-05-09T07:47:56","guid":{"rendered":"https:\/\/althallercommunication.de\/?p=31960"},"modified":"2025-05-09T09:51:09","modified_gmt":"2025-05-09T07:51:09","slug":"pr-case-payback-pay-bei-dm-online","status":"publish","type":"post","link":"https:\/\/althallercommunication.de\/en\/pr-case-payback-pay-bei-dm-online\/","title":{"rendered":"Medienarbeit, die wirkt: Computop &#038; dm mit starkem Auftritt zu Payback Pay im E-Commerce"},"content":{"rendered":"<h3><strong data-start=\"67\" data-end=\"150\">PAYBACK Pay jetzt auch online: Computop erm\u00f6glicht Integration im dm-Onlineshop<\/strong><\/h3>\n<h4>Seit \u00fcber 25 Jahren sammeln Kund*innen bei dm-drogerie markt Punkte mit PAYBACK \u2013 nun wird das beliebte Bonusprogramm digital erweitert. Dank der technischen Umsetzung durch Computop steht PAYBACK Pay seit Oktober 2024 auch im dm-Onlineshop als Bezahloption zur Verf\u00fcgung. Unsere gezielte Medienarbeit hat die erfolgreiche Platzierung dieses Themas in f\u00fchrenden Wirtschafts- und Fachmedien unterst\u00fctzt \u2013 ein starkes Beispiel f\u00fcr strategische PR im Payment- und Handelsumfeld.<\/h4>\n<p>Zum vollst\u00e4ndigen Artikel gelangen Sie <a href=\"https:\/\/internetworld.at\/computop-und-dm-erfolgreicher-start-fuer-payback-pay-im-e-commerce\/\">hier<\/a>.<\/p>\n<p>Weitere Artikel zum Thema &#8220;Payment &amp; Finance&#8221; k\u00f6nnen Sie <a href=\"https:\/\/althallercommunication.de\/category\/branchen\/payment-finance\/\">hier <\/a>entdecken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PAYBACK Pay jetzt auch online: Computop erm\u00f6glicht Integration im dm-Onlineshop Seit \u00fcber 25 Jahren sammeln Kund*innen bei dm-drogerie markt Punkte mit PAYBACK \u2013 nun wird das beliebte Bonusprogramm digital erweitert. Dank der technischen Umsetzung durch Computop steht PAYBACK Pay seit Oktober 2024 auch im dm-Onlineshop als Bezahloption zur Verf\u00fcgung. Unsere gezielte Medienarbeit hat die erfolgreiche [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[2757,2841,2751],"tags":[711,1758,887,2884,2888,2892,2820,1947,1347],"class_list":["post-31960","post","type-post","status-publish","format-standard","hentry","category-clippings","category-computop","category-payment-finance","tag-computop","tag-digitale-zahlungsvorgaenge","tag-dm","tag-gastgewerbe","tag-payback","tag-payback-pay","tag-payment-en","tag-payment-trends","tag-zahlungsdienstleister"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PR-Case: Payback Pay bei dm online<\/title>\n<meta name=\"description\" content=\"Erfolgreiche PR-Platzierung: Computop erm\u00f6glicht Payback Pay im dm-Onlineshop \u2013 unsere Medienarbeit bringt das Thema in die Fach- und Wirtschaftspresse.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/althallercommunication.de\/pr-case-payback-pay-bei-dm-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Medienarbeit, die wirkt: Computop &amp; 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