{"id":33211,"date":"2025-11-24T12:03:29","date_gmt":"2025-11-24T11:03:29","guid":{"rendered":"https:\/\/althallercommunication.de\/?p=33211"},"modified":"2025-11-24T12:04:21","modified_gmt":"2025-11-24T11:04:21","slug":"unser-b2b-mix-2026-bei-wv-linkedin-youtube-als-kern","status":"publish","type":"post","link":"https:\/\/althallercommunication.de\/en\/unser-b2b-mix-2026-bei-wv-linkedin-youtube-als-kern\/","title":{"rendered":"Unser B2B-Mix in \u201eWerben &#038; Verkaufen\u201c: LinkedIn als R\u00fcckgrat, YouTube als Wissenstresor"},"content":{"rendered":"<p class=\"ai-optimize-6 ai-optimize-introduction\" data-start=\"78\" data-end=\"360\">Wir freuen uns sehr, dass wir die Insights unserer B2B Social Media Langzeitstudie in &#8220;<strong data-start=\"147\" data-end=\"169\">Werben &amp; Verkaufen&#8221;<\/strong> platzieren durften \u2013 einem der wichtigsten Branchenmedien f\u00fcr Marketing-Entscheider:innen. Damit findet unsere Forschung genau dort statt, wo Budgets geplant und Strategien gesch\u00e4rft werden.<\/p>\n<p class=\"ai-optimize-7\" data-start=\"362\" data-end=\"735\">Die Quintessenz: Entschlacken und fokussieren \u2013 und daf\u00fcr bewusst investieren. Im Schnitt flie\u00dfen 5.000 \u20ac pro Monat in B2B-Marketing, 36,6 % davon in Ads. Das sorgt f\u00fcr planbare Reichweite und pr\u00e4zisere Lead-Qualit\u00e4t. Die Kombination aus LinkedIn (Reichweite &amp; Dialog) und YouTube (Wissen &amp; Tiefe) erweist sich als Hebel mit der gr\u00f6\u00dften Wirkung.<\/p>\n<p class=\"ai-optimize-8\" data-start=\"737\" data-end=\"1127\">Als Ihr Sparringspartner f\u00fcr Strategie- und Budgetplanung \u00fcbersetzen wir unsere Studien-Ergebnisse in einen belastbaren Kanal- und Content-Mix \u2013 passgenau f\u00fcr Ihre Branche, Ressourcen und Unternehmensgr\u00f6\u00dfe.<\/p>\n<p class=\"ai-optimize-9\" data-start=\"1129\" data-end=\"1204\" data-is-last-node=\"\" data-is-only-node=\"\"><a href=\"https:\/\/www.wuv.de\/Themen\/Media\/Linkedin-als-Rueckgrat-Youtube-als-Wissenstresor-Das-ist-der-perfekte-B2B-Mix-fuer-2026\"><strong data-start=\"1132\" data-end=\"1190\">Hier gelangen Sie zum vollst\u00e4ndigen Gastartikel bei \u201eWerben &amp; Verkaufen\u201c.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wir freuen uns sehr, dass wir die Insights unserer B2B Social Media Langzeitstudie in &#8220;Werben &amp; Verkaufen&#8221; platzieren durften \u2013 einem der wichtigsten Branchenmedien f\u00fcr Marketing-Entscheider:innen. Damit findet unsere Forschung genau dort statt, wo Budgets geplant und Strategien gesch\u00e4rft werden. Die Quintessenz: Entschlacken und fokussieren \u2013 und daf\u00fcr bewusst investieren. Im Schnitt flie\u00dfen 5.000 \u20ac [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2757],"tags":[1198,2429,1859,1384,71,49],"class_list":["post-33211","post","type-post","status-publish","format-standard","hentry","category-clippings","tag-b2b-kommunikation","tag-b2b-social-media","tag-b2b-social-media-studie","tag-b2b-unternehmenskommunikation","tag-social-media","tag-social-media-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Unser B2B-Mix 2026 bei W&amp;V: LinkedIn &amp; YouTube als Kern<\/title>\n<meta name=\"description\" content=\"W&amp;V-Gastbeitrag: LinkedIn als R\u00fcckgrat, YouTube als Wissenstresor. \u00d8 5.000 \u20ac\/Monat, 36,6 % Ads \u2013 Reichweite &amp; bessere Leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/althallercommunication.de\/unser-b2b-mix-2026-bei-wv-linkedin-youtube-als-kern\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unser B2B-Mix in \u201eWerben &amp; Verkaufen\u201c: LinkedIn als R\u00fcckgrat, YouTube als Wissenstresor\" \/>\n<meta property=\"og:description\" content=\"W&amp;V-Gastbeitrag: LinkedIn als R\u00fcckgrat, YouTube als Wissenstresor. \u00d8 5.000 \u20ac\/Monat, 36,6 % Ads \u2013 Reichweite &amp; bessere Leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/althallercommunication.de\/unser-b2b-mix-2026-bei-wv-linkedin-youtube-als-kern\/\" \/>\n<meta property=\"og:site_name\" content=\"althaller communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/althallercommunication\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-24T11:03:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-24T11:04:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2025\/01\/consult-sm_2-1-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Alexa Ramgraber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ALTHALLERcom\" \/>\n<meta name=\"twitter:site\" content=\"@ALTHALLERcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexa Ramgraber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/unser-b2b-mix-2026-bei-wv-linkedin-youtube-als-kern\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/unser-b2b-mix-2026-bei-wv-linkedin-youtube-als-kern\\\/\"},\"author\":{\"name\":\"Alexa Ramgraber\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#\\\/schema\\\/person\\\/9d4306bceed0bb159c244dae139f68fd\"},\"headline\":\"Unser B2B-Mix in \u201eWerben &#038; Verkaufen\u201c: LinkedIn als R\u00fcckgrat, YouTube als Wissenstresor\",\"datePublished\":\"2025-11-24T11:03:29+00:00\",\"dateModified\":\"2025-11-24T11:04:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/unser-b2b-mix-2026-bei-wv-linkedin-youtube-als-kern\\\/\"},\"wordCount\":148,\"publisher\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#organization\"},\"keywords\":[\"B2B Kommunikation\",\"B2B Social Media\",\"B2B Social Media Studie\",\"B2B-Unternehmenskommunikation\",\"Social Media\",\"Social Media Strategie\"],\"articleSection\":[\"Clippings\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/unser-b2b-mix-2026-bei-wv-linkedin-youtube-als-kern\\\/\",\"url\":\"https:\\\/\\\/althallercommunication.de\\\/unser-b2b-mix-2026-bei-wv-linkedin-youtube-als-kern\\\/\",\"name\":\"Unser B2B-Mix 2026 bei W&V: LinkedIn & YouTube als Kern\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#website\"},\"datePublished\":\"2025-11-24T11:03:29+00:00\",\"dateModified\":\"2025-11-24T11:04:21+00:00\",\"description\":\"W&V-Gastbeitrag: LinkedIn als R\u00fcckgrat, YouTube als Wissenstresor. \u00d8 5.000 \u20ac\\\/Monat, 36,6 % Ads \u2013 Reichweite & bessere Leads.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/unser-b2b-mix-2026-bei-wv-linkedin-youtube-als-kern\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/althallercommunication.de\\\/unser-b2b-mix-2026-bei-wv-linkedin-youtube-als-kern\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/unser-b2b-mix-2026-bei-wv-linkedin-youtube-als-kern\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/althallercommunication.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unser B2B-Mix in \u201eWerben &#038; Verkaufen\u201c: LinkedIn als R\u00fcckgrat, YouTube als Wissenstresor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#website\",\"url\":\"https:\\\/\\\/althallercommunication.de\\\/\",\"name\":\"althaller communication\",\"description\":\"Martkommunikation B2B\",\"publisher\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/althallercommunication.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#organization\",\"name\":\"ALTHALLER communication\",\"url\":\"https:\\\/\\\/althallercommunication.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/althallercommunication.de\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/althaller_comm_b.png\",\"contentUrl\":\"https:\\\/\\\/althallercommunication.de\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/althaller_comm_b.png\",\"width\":464,\"height\":110,\"caption\":\"ALTHALLER communication\"},\"image\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/althallercommunication\",\"https:\\\/\\\/x.com\\\/ALTHALLERcom\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/3332596?trk=tyah&amp;amp;amp;trkInfo=tas:COMMUNICATION Presse und PR,idx:1-1-1\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#\\\/schema\\\/person\\\/9d4306bceed0bb159c244dae139f68fd\",\"name\":\"Alexa Ramgraber\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc821150dc2f3d4a57e27a17a68afc5b077a8767cc71f2e21d0095c444ccbe0e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc821150dc2f3d4a57e27a17a68afc5b077a8767cc71f2e21d0095c444ccbe0e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dc821150dc2f3d4a57e27a17a68afc5b077a8767cc71f2e21d0095c444ccbe0e?s=96&d=mm&r=g\",\"caption\":\"Alexa Ramgraber\"},\"url\":\"https:\\\/\\\/althallercommunication.de\\\/en\\\/author\\\/alexa\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Unser B2B-Mix 2026 bei W&V: LinkedIn & YouTube als Kern","description":"W&V-Gastbeitrag: LinkedIn als R\u00fcckgrat, YouTube als Wissenstresor. \u00d8 5.000 \u20ac\/Monat, 36,6 % Ads \u2013 Reichweite & bessere Leads.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/althallercommunication.de\/unser-b2b-mix-2026-bei-wv-linkedin-youtube-als-kern\/","og_locale":"en_US","og_type":"article","og_title":"Unser B2B-Mix in \u201eWerben & Verkaufen\u201c: LinkedIn als R\u00fcckgrat, YouTube als Wissenstresor","og_description":"W&V-Gastbeitrag: LinkedIn als R\u00fcckgrat, YouTube als Wissenstresor. \u00d8 5.000 \u20ac\/Monat, 36,6 % Ads \u2013 Reichweite & bessere Leads.","og_url":"https:\/\/althallercommunication.de\/unser-b2b-mix-2026-bei-wv-linkedin-youtube-als-kern\/","og_site_name":"althaller communication","article_publisher":"https:\/\/www.facebook.com\/althallercommunication","article_published_time":"2025-11-24T11:03:29+00:00","article_modified_time":"2025-11-24T11:04:21+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/althallercommunication.de\/wp-content\/uploads\/2025\/01\/consult-sm_2-1-2.webp","type":"image\/webp"}],"author":"Alexa Ramgraber","twitter_card":"summary_large_image","twitter_creator":"@ALTHALLERcom","twitter_site":"@ALTHALLERcom","twitter_misc":{"Written by":"Alexa Ramgraber","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/althallercommunication.de\/unser-b2b-mix-2026-bei-wv-linkedin-youtube-als-kern\/#article","isPartOf":{"@id":"https:\/\/althallercommunication.de\/unser-b2b-mix-2026-bei-wv-linkedin-youtube-als-kern\/"},"author":{"name":"Alexa Ramgraber","@id":"https:\/\/althallercommunication.de\/#\/schema\/person\/9d4306bceed0bb159c244dae139f68fd"},"headline":"Unser B2B-Mix in \u201eWerben &#038; Verkaufen\u201c: LinkedIn als R\u00fcckgrat, YouTube als Wissenstresor","datePublished":"2025-11-24T11:03:29+00:00","dateModified":"2025-11-24T11:04:21+00:00","mainEntityOfPage":{"@id":"https:\/\/althallercommunication.de\/unser-b2b-mix-2026-bei-wv-linkedin-youtube-als-kern\/"},"wordCount":148,"publisher":{"@id":"https:\/\/althallercommunication.de\/#organization"},"keywords":["B2B Kommunikation","B2B Social Media","B2B Social Media Studie","B2B-Unternehmenskommunikation","Social Media","Social Media Strategie"],"articleSection":["Clippings"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/althallercommunication.de\/unser-b2b-mix-2026-bei-wv-linkedin-youtube-als-kern\/","url":"https:\/\/althallercommunication.de\/unser-b2b-mix-2026-bei-wv-linkedin-youtube-als-kern\/","name":"Unser B2B-Mix 2026 bei W&V: LinkedIn & YouTube als Kern","isPartOf":{"@id":"https:\/\/althallercommunication.de\/#website"},"datePublished":"2025-11-24T11:03:29+00:00","dateModified":"2025-11-24T11:04:21+00:00","description":"W&V-Gastbeitrag: LinkedIn als R\u00fcckgrat, YouTube als Wissenstresor. \u00d8 5.000 \u20ac\/Monat, 36,6 % Ads \u2013 Reichweite & bessere Leads.","breadcrumb":{"@id":"https:\/\/althallercommunication.de\/unser-b2b-mix-2026-bei-wv-linkedin-youtube-als-kern\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/althallercommunication.de\/unser-b2b-mix-2026-bei-wv-linkedin-youtube-als-kern\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/althallercommunication.de\/unser-b2b-mix-2026-bei-wv-linkedin-youtube-als-kern\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/althallercommunication.de\/en\/"},{"@type":"ListItem","position":2,"name":"Unser B2B-Mix in \u201eWerben &#038; Verkaufen\u201c: LinkedIn als R\u00fcckgrat, YouTube als Wissenstresor"}]},{"@type":"WebSite","@id":"https:\/\/althallercommunication.de\/#website","url":"https:\/\/althallercommunication.de\/","name":"althaller communication","description":"Martkommunikation B2B","publisher":{"@id":"https:\/\/althallercommunication.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/althallercommunication.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/althallercommunication.de\/#organization","name":"ALTHALLER communication","url":"https:\/\/althallercommunication.de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/althallercommunication.de\/#\/schema\/logo\/image\/","url":"https:\/\/althallercommunication.de\/wp-content\/uploads\/2023\/12\/althaller_comm_b.png","contentUrl":"https:\/\/althallercommunication.de\/wp-content\/uploads\/2023\/12\/althaller_comm_b.png","width":464,"height":110,"caption":"ALTHALLER communication"},"image":{"@id":"https:\/\/althallercommunication.de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/althallercommunication","https:\/\/x.com\/ALTHALLERcom","https:\/\/www.linkedin.com\/company\/3332596?trk=tyah&amp;amp;amp;trkInfo=tas:COMMUNICATION Presse und PR,idx:1-1-1"]},{"@type":"Person","@id":"https:\/\/althallercommunication.de\/#\/schema\/person\/9d4306bceed0bb159c244dae139f68fd","name":"Alexa Ramgraber","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/dc821150dc2f3d4a57e27a17a68afc5b077a8767cc71f2e21d0095c444ccbe0e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dc821150dc2f3d4a57e27a17a68afc5b077a8767cc71f2e21d0095c444ccbe0e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc821150dc2f3d4a57e27a17a68afc5b077a8767cc71f2e21d0095c444ccbe0e?s=96&d=mm&r=g","caption":"Alexa Ramgraber"},"url":"https:\/\/althallercommunication.de\/en\/author\/alexa\/"}]}},"_links":{"self":[{"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/posts\/33211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/comments?post=33211"}],"version-history":[{"count":2,"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/posts\/33211\/revisions"}],"predecessor-version":[{"id":33213,"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/posts\/33211\/revisions\/33213"}],"wp:attachment":[{"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/media?parent=33211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/categories?post=33211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/tags?post=33211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}