{"id":33318,"date":"2015-05-18T10:41:26","date_gmt":"2015-05-18T08:41:26","guid":{"rendered":"https:\/\/althallercommunication.de\/ixtenso-retailers-and-manufacturers-need-a-joint-strategy\/"},"modified":"2015-05-18T10:41:26","modified_gmt":"2015-05-18T08:41:26","slug":"ixtenso-retailers-and-manufacturers-need-a-joint-strategy","status":"publish","type":"post","link":"https:\/\/althallercommunication.de\/en\/ixtenso-retailers-and-manufacturers-need-a-joint-strategy\/","title":{"rendered":"iXtenso: Retailers and manufacturers need a joint strategy"},"content":{"rendered":"<p style=\"text-align: center;\">iXtenso, 18.05.2015<\/p>\n<p style=\"text-align: center;\">004 Ltd.<\/p>\n<p style=\"text-align: center;\">Interview with Andreas Bauer, CPO of 004 GmbH<br \/>\nOnline retail not only offers sales potential for retailers, but also for manufacturers. But how can retailers and manufacturers be prevented from getting into an unpleasant competitive situation online? Andreas Bauer, CPO of 004 GmbH, argues in favor of a joint online-offline strategy for manufacturers and retailers that will ultimately benefit both [&#8230;].<\/p>\n<p style=\"text-align: center;\"><a title=\"to iXtenso\" href=\"http:\/\/www.ixtenso.com\/de\/rubrik\/verkaufsfoerderung\/mobile_multichannel\/19939-handel-hersteller-brauchen-eine-gemeinsame-strategie.html\" target=\"_blank\" rel=\"noopener\">to iXtenso<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>iXtenso, 18.05.2015 004 Ltd. Interview with Andreas Bauer, CPO of 004 GmbH Online retail not only offers sales potential for retailers, but also for manufacturers. But how can retailers and manufacturers be prevented from getting into an unpleasant competitive situation online? Andreas Bauer, CPO of 004 GmbH, argues in favor of a joint online-offline strategy [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2913,2908,2906],"tags":[2922,2912,2936,2935,2938,2937],"class_list":["post-33318","post","type-post","status-publish","format-standard","hentry","category-ecommerce-retail","category-it_-telecommunication","category-others","tag-004-ltd","tag-2912","tag-andreas-bauer","tag-ixtenso","tag-online-trading","tag-trade"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>iXtenso: Retailers and manufacturers need a joint strategy | althaller communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/althallercommunication.de\/en\/ixtenso-retailers-and-manufacturers-need-a-joint-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iXtenso: Retailers and manufacturers need a joint strategy\" \/>\n<meta property=\"og:description\" content=\"iXtenso, 18.05.2015 004 Ltd. Interview with Andreas Bauer, CPO of 004 GmbH Online retail not only offers sales potential for retailers, but also for manufacturers. But how can retailers and manufacturers be prevented from getting into an unpleasant competitive situation online? Andreas Bauer, CPO of 004 GmbH, argues in favor of a joint online-offline strategy [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/althallercommunication.de\/en\/ixtenso-retailers-and-manufacturers-need-a-joint-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"althaller communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/althallercommunication\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-18T08:41:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2025\/01\/consult-sm_2-1-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jacqueline Althaller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ALTHALLERcom\" \/>\n<meta name=\"twitter:site\" content=\"@ALTHALLERcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jacqueline Althaller\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/en\\\/ixtenso-retailers-and-manufacturers-need-a-joint-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/en\\\/ixtenso-retailers-and-manufacturers-need-a-joint-strategy\\\/\"},\"author\":{\"name\":\"Jacqueline Althaller\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#\\\/schema\\\/person\\\/4ca72b5e8d0bebc1f9b3061e463e32ee\"},\"headline\":\"iXtenso: Retailers and manufacturers need a joint strategy\",\"datePublished\":\"2015-05-18T08:41:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/en\\\/ixtenso-retailers-and-manufacturers-need-a-joint-strategy\\\/\"},\"wordCount\":70,\"publisher\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#organization\"},\"keywords\":[\"004 Ltd.\",\"2015\",\"Andreas Bauer\",\"IXtenso\",\"Online trading\",\"Trade\"],\"articleSection\":[\"Ecommerce &amp; 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