{"id":33407,"date":"2016-03-31T12:29:32","date_gmt":"2016-03-31T10:29:32","guid":{"rendered":"https:\/\/althallercommunication.de\/qas-on-the-schwabinger-tor\/"},"modified":"2025-12-12T14:04:01","modified_gmt":"2025-12-12T13:04:01","slug":"qas-on-the-schwabinger-tor","status":"publish","type":"post","link":"https:\/\/althallercommunication.de\/en\/qas-on-the-schwabinger-tor\/","title":{"rendered":"Q&As on the Schwabinger Tor"},"content":{"rendered":"

<\/p>\n

Jost Hurler Gruppe<\/strong><\/p>\n

M\u00fcnchen – 21.03.2016. Warum dieses Konzept?\u00a0<\/strong>Wir glauben, dass wir mit dem Schwabinger Tor ein Angebot schaffen k\u00f6nnen, wie es M\u00fcnchen bislang fehlt. Das Schwabinger Tor bietet einen idealen Raum f\u00fcr unsere Vision neuer, richtungweisender Lebens-, Wohn- und Arbeitskonzepte, und es wird M\u00fcnchen einen Schritt weiter in die Zukunft tragen.<\/p>\n

Welche Vision verfolgen Sie mit dem Schwabinger Tor? <\/strong>\u00a0Wir wollen mit dem Schwabinger Tor die moderne Sharing Community realisieren. Mit nationaler wie internationaler Vorbildfunktion. Eine neue Umgebung f\u00fcr Lebens-, Wohn- und Arbeitskonzepte, in der sich unterschiedlichste Typen und Entw\u00fcrfe gegenseitig befruchten. So entsteht mit dem Schwabinger Tor eine Destination f\u00fcr M\u00fcnchen, die belebt und beliebt ist.<\/p>\n

Warum in Schwabing?\u00a0<\/strong>Die Tradition des Bohemian Lifestyles, also des Zusammentreffens von schriftstellerischer, bildk\u00fcnstlerischer oder musikalischer Aktivit\u00e4t, ist fest in Schwabing verwurzelt. Schwabing stand immer f\u00fcr eine aktive Kunst und Kulturszene, f\u00fcr ein interessantes, agiles Miteinander unterschiedlichster Charaktere und Berufe. Weit \u00fcber die Grenzen von M\u00fcnchen hinaus. Wir wollen das Lebensgef\u00fchl dieses besonderen Viertels wieder beleben und \u00fcber die M\u00fcnchner Freiheit ausdehnen.<\/p>\n

Was ist mit dem Motto Talente.Teilen.Toleranz gemeint?\u00a0<\/strong>Unser Motto beschreibt das Lebensgef\u00fchl, das im Schwabinger Tor vermittelt werden soll: Hier werden vielf\u00e4ltige Talente<\/em> wie K\u00fcnstler und Startups gef\u00f6rdert: Kreative aus allen Bereichen sollen Raum zum Wohnen, Leben, und Arbeiten finden. Einen Campus der Ideen, der Raum f\u00fcr Kreativit\u00e4t, situative Intelligenz und Austausch bietet.\u00a0Teilen<\/em> ist der gemeinsame Nenner. Wir wollen eine aktive Sharing Community schaffen \u2013 benutzen statt besitzen lautet das Leitmotiv.\u00a0Toleranz<\/em> ist die Grundlage f\u00fcr einen solchen Schmelztiegel aus unterschiedlichen Nationalit\u00e4ten, Wertewelten, Wohn- und Arbeitskonzepten, wie er uns vorschwebt. Nur dann funktioniert unser Konzept von Individualit\u00e4t und Vielfalt, wie es nicht zuletzt durch Konzept und Ausstattung der Wohnungen und Mietspannen zum Ausdruck kommt. Von der Toleranz des Schwabinger Tors wird ganz M\u00fcnchen profitieren und die Wahrnehmung von M\u00fcnchen mit ver\u00e4ndern, denn noch liegt M\u00fcnchen, was die Toleranz betrifft, lediglich auf Platz 6 wie beispielsweise aus der Roland Berger Studie \u201eTalentst\u00e4dte\u201c von 2012 hervorgeht und auch in anderen Studien best\u00e4tigt wird (Quelle: \u201eRoland Berger Kreativit\u00e4tsindex 2008\u201c, Roland Berger \u201estatistische Kurzmitteilung\u201c Mai 2009, Agiplan \u201eKreative Klasse in Deutschland 2010\u201c, Investitionsbank Berlin Volkswirtschaft \u201eStandortanalyse im St\u00e4dtevergleich\u201c Juli 2013)<\/p>\n

Warum Sharing?\u00a0<\/strong>Im Sharing liegt die Zukunft; nicht nur wir glauben das. Unser Konzept basiert auf der validierten Zukunftsforschung der Thomsen Group wie auch vielf\u00e4ltigen anderen Untersuchungen. Hier wurden mehr als 3.500 Menschen, (darunter Einwohner Schwabings, Experten des lokalen Marktes, aus den Bereichen Kultur, Gastronomie, Retail; Vertreter relevanter \u00f6ffentlich-st\u00e4dtischer Institutionen wie auch m\u00f6gliche Einflussnehmer aus NGO\u2019s) in aufw\u00e4ndigen Video-Interviews konkret dazu befragt, wie sie sich das urbane Wohnen der Zukunft w\u00fcnschen und welche Anforderungen sie stellen. Klare Antwort: Sharing ist die Zukunft. Und zwar in allen Lebensbereichen. Im Schwabinger Tor erf\u00fcllen wir diesen Wunsch. Wir wollten mit dem Schwabinger Tor schon heute diese Zukunft gestalten. Beispielhaft daf\u00fcr ist unter anderem unsere Sharing App von Casavi.<\/p>\n

(vollst\u00e4ndiges Q&A als PDF)<\/p>\n

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Pressekontakt und Redaktion
\nJacqueline Althaller
\n<\/strong>ALTHALLER communication GbR <\/br>Elisabethstra\u00dfe 13<\/br>80796 M\u00fcnchen<\/p>\n

Bildmaterial stellen wir auf Wunsch gerne zur Verf\u00fcgung.<\/em><\/p>\n

<\/p>\n

+49 (0) 89 38 66 52 60<\/p>\n

<\/p>\n

+49 (0) 89 38 66 52 75<\/p>\n

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info@althallercommunication.de<\/a><\/p>\n

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www.althallercommunication.de<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Jost Hurler Group<\/strong> | Munich: <\/br>Why this concept? We believe that with the Schwabinger Tor we can create an offer that Munich has lacked to date. <\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[2917,2915,2913,2906,2946,2947],"tags":[],"class_list":["post-33407","post","type-post","status-publish","format-standard","hentry","category-classic-press-relations","category-customers","category-ecommerce-retail","category-others","category-press-releases","category-schwabinger-gate"],"yoast_head":"\nQ&As on the Schwabinger Tor | althaller communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/althallercommunication.de\/en\/qas-on-the-schwabinger-tor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Q&As on the Schwabinger Tor\" \/>\n<meta property=\"og:description\" content=\"Jost Hurler Group | Munich: Why this concept? 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