{"id":33413,"date":"2016-09-08T09:11:53","date_gmt":"2016-09-08T07:11:53","guid":{"rendered":"https:\/\/althallercommunication.de\/free-state-of-bavaria-supports-social-media-research-project\/"},"modified":"2025-12-12T14:04:10","modified_gmt":"2025-12-12T13:04:10","slug":"free-state-of-bavaria-supports-social-media-research-project","status":"publish","type":"post","link":"https:\/\/althallercommunication.de\/en\/free-state-of-bavaria-supports-social-media-research-project\/","title":{"rendered":"Free State of Bavaria supports social media research project"},"content":{"rendered":"

<\/p>\n

M\u00fcnchen, 08.09.2016.<\/strong> Das Bayerische Staatsministerium f\u00fcr Wirtschaft, Medien, Energie und Technologie unterst\u00fctzt die Entwicklung eines Tools zur Optimierung von Kommunikationsinvestitionen im Bereich Social Media. Bei dem Projekt geht es insbesondere um die Entwicklung von Automatisierungstechnologien in der Multichannel Kommunikation.<\/p>\n

Die Hochschule M\u00fcnchen entwickelt gemeinsam mit der Agentur COMMUNICATION Presse & PR ein Tool zur Bewertung und Optimierung von Kommunikationsaktivit\u00e4ten im Bereich Social Media. Das auf zwei Jahre angesetzte Projekt hat zum Ziel, technologische Innovationen der Informationstechnik f\u00fcr Kommunikationsverantwortliche praktisch nutzbar zu machen.<\/p>\n

\u201eMit diesem innovativen Forschungsansatz k\u00f6nnen wir Wissenschaft und Praxis auf ideale Weise miteinander verbinden,\u201c erkl\u00e4rt Prof. Dr. Peter Mandl, Sprecher des Competence Center f\u00fcr Wirtschaftsinformatik, und erg\u00e4nzt: \u201eUnser Partner COMMUNICATION Presse & PR verf\u00fcgt \u00fcber langj\u00e4hrige Expertise im Bereich Social Media und hat durch die mehr als 20j\u00e4hrige Beratungserfahrung ganz klar den praktischen Kundennutzen im Fokus.\u201c<\/p>\n

F\u00f6rderung f\u00fcr Entwicklungen in der Informations- und Kommunikationstechnik <\/strong><\/p>\n

Informations- und Kommunikationstechnik ist die Schl\u00fcsseltechnologie des 21. Jahrhunderts. Sie treibt die Digitalisierung von Wirtschaft und Gesellschaft voran und leistet als Querschnittstechnologie einen entscheidenden Beitrag zur Wertsch\u00f6pfung in unterschiedlichsten Anwendungsbereichen.<\/p>\n

Im Rahmen des Forschungs- und Entwicklungsprogramms \u201eInformations- und Kommunikationstechnik Bayern\u201c unterst\u00fctzt die Bayerische Staatsregierung Unternehmen bei Forschungs- und Entwicklungsvorhaben mit dem Ziel, die Umsetzung in neue L\u00f6sungen,<\/p>\n

Produkte und Anwendungen zu verbessern sowie die Innovationskraft und Wettbewerbsposition bayerischer Unternehmen nachhaltig zu<\/p>\n

st\u00e4rken. Mit der F\u00f6rderung erm\u00f6glicht der Freistaat Forschungs- und Entwicklungsarbeiten auf dem Gebiet der Informations- und Kommunikationstechnik und deren Umsetzung in Produkte.<\/p>\n

\u201eWir freuen uns \u00fcber die F\u00f6rderung im Bereich Social Media, die dokumentiert, welchen Stellenwert dieses Thema inzwischen in der Kommunikation hat. Mit der Hochschule f\u00fcr angewandte Wissenschaften haben wir einen idealen Partner f\u00fcr unser Projekt. Das Team von Professor Mandl verf\u00fcgt \u00fcber hervorragende Fachkompetenz, Erfahrung und Entwicklungskapazit\u00e4ten f\u00fcr diese innovative Technologie,\u201c sagt Jacqueline Althaller, Gr\u00fcnderin und gesch\u00e4ftsf\u00fchrende Gesellschafterin von COMMUNICATION Presse & PR.<\/p>\n

Download PM als PDF<\/p>\n

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Pressekontakt und Redaktion
\nJacqueline Althaller
\n<\/strong>ALTHALLER communication GbR <\/br>Elisabethstra\u00dfe 13<\/br>80796 M\u00fcnchen<\/p>\n

Bildmaterial stellen wir auf Wunsch gerne zur Verf\u00fcgung.<\/em><\/p>\n

<\/p>\n

+49 (0) 89 38 66 52 60<\/p>\n

<\/p>\n

+49 (0) 89 38 66 52 75<\/p>\n

<\/p>\n

info@althallercommunication.de<\/a><\/p>\n

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www.althallercommunication.de<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Munich, 08.09.2016<\/strong>: <\/br>The Bavarian State Ministry of Economic Affairs, Media, Energy and Technology is supporting the development of a tool to optimize communication investments in the area of social media. The project focuses in particular on the development of automation technologies in multichannel communication. <\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2917,2915,2906,2946],"tags":[],"class_list":["post-33413","post","type-post","status-publish","format-standard","hentry","category-classic-press-relations","category-customers","category-others","category-press-releases"],"yoast_head":"\nFree State of Bavaria supports social media research project | althaller communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/althallercommunication.de\/en\/free-state-of-bavaria-supports-social-media-research-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Free State of Bavaria supports social media research project\" \/>\n<meta property=\"og:description\" content=\"Munich, 08.09.2016: The Bavarian State Ministry of Economic Affairs, Media, Energy and Technology is supporting the development of a tool to optimize communication investments in the area of social media. 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