{"id":34354,"date":"2026-06-15T11:00:01","date_gmt":"2026-06-15T09:00:01","guid":{"rendered":"https:\/\/althallercommunication.de\/althallerassist-startet-durch-2\/"},"modified":"2026-06-15T11:32:32","modified_gmt":"2026-06-15T09:32:32","slug":"b2b-social-media-studie-ki-marconomy","status":"publish","type":"post","link":"https:\/\/althallercommunication.de\/en\/b2b-social-media-studie-ki-marconomy\/","title":{"rendered":"B2B Social Media Studie in Marconomy: Wie KI die Rollen neu ordnet"},"content":{"rendered":"<p class=\"my-1 leading-normal ai-optimize-7 ai-optimize-introduction\">B2B Social Media steht vor einem Rollenwechsel: Die aktuelle marconomy-Ver\u00f6ffentlichung zeigt, wie KI heute schon in Content-Erstellung, Monitoring und Strategie ankommt \u2013 und warum Teamstrukturen, Agenturmodelle und Compliance jetzt neu gedacht werden m\u00fcssen. Basis sind erste Insights der B2B-Social-Media-Studie 2026\/27, die Einblicke in den Reifegrad von KI im B2B-Kontext liefert.<\/p>\n<p class=\"my-1 leading-normal ai-optimize-8\">F\u00fcr uns als Initiator:innen der Langzeitstudie ist dieser Beitrag ein wichtiger Baustein, um die Debatte weg von Hype-Fragen hin zu belastbaren Benchmarks zu f\u00fchren \u2013 von Ressourceneinsatz \u00fcber Governance bis zu Rollenprofilen im Social-Media-Team. Die aktuelle Erhebungswelle l\u00e4uft auf Hochtouren, deshalb unsere Bitte: Nehmen Sie teil und bringen Sie die Perspektive Ihres Unternehmens ein \u2013 jede Teilnahme macht die Auswertung f\u00fcr die gesamte B2B-Community wertvoller. Ein herzliches Dankesch\u00f6n an marconomy f\u00fcr die starke Kooperation und B\u00fchne f\u00fcr dieses Thema.<\/p>\n<p class=\"ai-optimize-6 ai-optimize-introduction\">https:\/\/www.marconomy.de\/b2b-social-media-ki-ordnet-die-rollen-neu-a-7b71b740ae5eb7ff1ebf5558eb3eec69\/<\/p>\n<p class=\"ai-optimize-8\">Mehr zu unserer B2B-Social-Media-Studie erfahren Sie hier: https:\/\/althallercommunication.de\/askmeanything\/<\/p>\n<p>&nbsp;<\/p>\n<p class=\"ai-optimize-6\">\n","protected":false},"excerpt":{"rendered":"<p>Wie ver\u00e4ndert KI B2B Social Media? Der marconomy-Beitrag zur B2B Social Media Studie liefert erste Antworten. Studie l\u00e4uft \u2013 jetzt teilnehmen und Benchmark sichern.<\/p>\n","protected":false},"author":6,"featured_media":34356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[2825,2757,2824],"tags":[1198,2429,1859,2890,2972],"class_list":["post-34354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuell","category-clippings","category-studie","tag-b2b-kommunikation","tag-b2b-social-media","tag-b2b-social-media-studie","tag-ki-beratung","tag-medienplatzierung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B2B Social Media Studie: Wie KI die Rollen neu ordnet<\/title>\n<meta name=\"description\" content=\"Wie ver\u00e4ndert KI B2B Social Media? 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