{"id":34545,"date":"2026-06-30T11:43:59","date_gmt":"2026-06-30T09:43:59","guid":{"rendered":"https:\/\/althallercommunication.de\/?p=34545"},"modified":"2026-06-30T11:46:34","modified_gmt":"2026-06-30T09:46:34","slug":"hrtoday","status":"publish","type":"post","link":"https:\/\/althallercommunication.de\/en\/hrtoday\/","title":{"rendered":"B2B Social Media Studie f\u00fcr HR in der Schweiz: HR Today 03\/2026"},"content":{"rendered":"<div class=\"flex flex-wrap gap-2 px-4 pb-2 -mt-2\">\n<p class=\"my-1 leading-normal ai-optimize-12 ai-optimize-introduction\">Mit ihrem Fachbeitrag in der Schweizer Fachzeitschrift &#8220;HR Today&#8221; zeigt unsere HR-Consultant Alexa Ramgraber, wie wir Studienwissen, HR-Praxis und Social-Media-Strategie so verbinden, dass daraus konkrete, alltagstaugliche L\u00f6sungen f\u00fcr HR-Teams entstehen \u2013 auch im Schweizer Markt.<\/p>\n<p class=\"my-1 leading-normal ai-optimize-13\">Grundlage ist unsere im DACH-Raum erhobene B2B Social Media Studie 2025\/26. Als spezialisierte Agentur unterst\u00fctzen wir HR-Teams dabei, ihre Arbeitgebermarke zu sch\u00e4rfen \u2013 mit datenbasiertem Employer Branding und direkt umsetzbaren Social-Media-Formaten f\u00fcr Recruiting.<\/p>\n<p class=\"my-1 leading-normal ai-optimize-14\">Der Artikel macht sichtbar, wof\u00fcr wir als Agentur stehen: datenbasierte Analyse, klare HR-Praxisbeispiele und konkrete Schritte gegen den Fachkr\u00e4ftemangel. Alle, die ihre HR-Kommunikation im Schweizer Markt sch\u00e4rfen wollen, finden darin fundierte Impulse und Benchmarks.<\/p>\n<p class=\"my-1 leading-normal ai-optimize-14\">Die aktuelle Ausgabe von &#8220;HR Today&#8221; k\u00f6nnen Sie hier erwerben:<br \/>\n<a class=\"text-primary hover:underline\" href=\"https:\/\/bc.pressmatrix.com\/de\/profiles\/dc54bc6df782\/editions\/28af416c941d41096edd\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/bc.pressmatrix.com\/de\/profiles\/dc54bc6df782\/editions\/28af416c941d41096edd<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p> B2B Social Media Studie f\u00fcr HR in der Schweiz: Wie HR Social Media und KI nutzt \u2013 kompakte Insights aus unserem HR-Today-Beitrag.<\/p>\n","protected":false},"author":6,"featured_media":34546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[2825,2757,2824],"tags":[1198,2429,1859,2890,2972],"class_list":["post-34545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuell","category-clippings","category-studie","tag-b2b-kommunikation","tag-b2b-social-media","tag-b2b-social-media-studie","tag-ki-beratung","tag-medienplatzierung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B2B Social Media Studie f\u00fcr HR in der Schweiz<\/title>\n<meta name=\"description\" content=\"B2B Social Media Studie f\u00fcr HR in der Schweiz: Wie HR Social Media und KI nutzt \u2013 kompakte Insights aus unserem HR-Today-Beitrag.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/althallercommunication.de\/hrtoday\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Social Media Studie f\u00fcr HR in der Schweiz: HR Today 03\/2026\" \/>\n<meta property=\"og:description\" content=\"B2B Social Media Studie f\u00fcr HR in der Schweiz: Wie HR Social Media und KI nutzt \u2013 kompakte Insights aus unserem HR-Today-Beitrag.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/althallercommunication.de\/hrtoday\/\" \/>\n<meta property=\"og:site_name\" content=\"althaller communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/althallercommunication\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-30T09:43:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-30T09:46:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2026\/06\/HRToday_cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"602\" \/>\n\t<meta property=\"og:image:height\" content=\"793\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jacqueline Althaller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ALTHALLERcom\" \/>\n<meta name=\"twitter:site\" content=\"@ALTHALLERcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jacqueline Althaller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/hrtoday\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/hrtoday\\\/\"},\"author\":{\"name\":\"Jacqueline Althaller\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#\\\/schema\\\/person\\\/4ca72b5e8d0bebc1f9b3061e463e32ee\"},\"headline\":\"B2B Social Media Studie f\u00fcr HR in der Schweiz: HR Today 03\\\/2026\",\"datePublished\":\"2026-06-30T09:43:59+00:00\",\"dateModified\":\"2026-06-30T09:46:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/hrtoday\\\/\"},\"wordCount\":146,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/hrtoday\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/althallercommunication.de\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/HRToday_cover.jpg\",\"keywords\":[\"B2B Kommunikation\",\"B2B Social Media\",\"B2B Social Media Studie\",\"KI-Beratung\",\"Medienplatzierung\"],\"articleSection\":[\"Aktuell\",\"Clippings\",\"Studie\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/althallercommunication.de\\\/hrtoday\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/hrtoday\\\/\",\"url\":\"https:\\\/\\\/althallercommunication.de\\\/hrtoday\\\/\",\"name\":\"B2B Social Media Studie f\u00fcr HR in der Schweiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/hrtoday\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/hrtoday\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/althallercommunication.de\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/HRToday_cover.jpg\",\"datePublished\":\"2026-06-30T09:43:59+00:00\",\"dateModified\":\"2026-06-30T09:46:34+00:00\",\"description\":\"B2B Social Media Studie f\u00fcr HR in der Schweiz: Wie HR Social Media und KI nutzt \u2013 kompakte Insights aus unserem HR-Today-Beitrag.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/hrtoday\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/althallercommunication.de\\\/hrtoday\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/hrtoday\\\/#primaryimage\",\"url\":\"https:\\\/\\\/althallercommunication.de\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/HRToday_cover.jpg\",\"contentUrl\":\"https:\\\/\\\/althallercommunication.de\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/HRToday_cover.jpg\",\"width\":602,\"height\":793},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/hrtoday\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/althallercommunication.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B2B Social Media Studie f\u00fcr HR in der Schweiz: HR Today 03\\\/2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#website\",\"url\":\"https:\\\/\\\/althallercommunication.de\\\/\",\"name\":\"althaller communication\",\"description\":\"Martkommunikation B2B\",\"publisher\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/althallercommunication.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#organization\",\"name\":\"ALTHALLER communication\",\"url\":\"https:\\\/\\\/althallercommunication.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/althallercommunication.de\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/althaller_comm_b.png\",\"contentUrl\":\"https:\\\/\\\/althallercommunication.de\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/althaller_comm_b.png\",\"width\":464,\"height\":110,\"caption\":\"ALTHALLER communication\"},\"image\":{\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/althallercommunication\",\"https:\\\/\\\/x.com\\\/ALTHALLERcom\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/3332596?trk=tyah&amp;amp;amp;trkInfo=tas:COMMUNICATION Presse und PR,idx:1-1-1\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/althallercommunication.de\\\/#\\\/schema\\\/person\\\/4ca72b5e8d0bebc1f9b3061e463e32ee\",\"name\":\"Jacqueline Althaller\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2e8cdf7784b763130efe210406ba46634d04913cf12c46cf98b2799d6da47211?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2e8cdf7784b763130efe210406ba46634d04913cf12c46cf98b2799d6da47211?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2e8cdf7784b763130efe210406ba46634d04913cf12c46cf98b2799d6da47211?s=96&d=mm&r=g\",\"caption\":\"Jacqueline Althaller\"},\"description\":\"$$$2021hmb8hzb4MD\",\"url\":\"https:\\\/\\\/althallercommunication.de\\\/en\\\/author\\\/jacqueline-althaller\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"B2B Social Media Studie f\u00fcr HR in der Schweiz","description":"B2B Social Media Studie f\u00fcr HR in der Schweiz: Wie HR Social Media und KI nutzt \u2013 kompakte Insights aus unserem HR-Today-Beitrag.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/althallercommunication.de\/hrtoday\/","og_locale":"en_US","og_type":"article","og_title":"B2B Social Media Studie f\u00fcr HR in der Schweiz: HR Today 03\/2026","og_description":"B2B Social Media Studie f\u00fcr HR in der Schweiz: Wie HR Social Media und KI nutzt \u2013 kompakte Insights aus unserem HR-Today-Beitrag.","og_url":"https:\/\/althallercommunication.de\/hrtoday\/","og_site_name":"althaller communication","article_publisher":"https:\/\/www.facebook.com\/althallercommunication","article_published_time":"2026-06-30T09:43:59+00:00","article_modified_time":"2026-06-30T09:46:34+00:00","og_image":[{"width":602,"height":793,"url":"https:\/\/althallercommunication.de\/wp-content\/uploads\/2026\/06\/HRToday_cover.jpg","type":"image\/jpeg"}],"author":"Jacqueline Althaller","twitter_card":"summary_large_image","twitter_creator":"@ALTHALLERcom","twitter_site":"@ALTHALLERcom","twitter_misc":{"Written by":"Jacqueline Althaller","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/althallercommunication.de\/hrtoday\/#article","isPartOf":{"@id":"https:\/\/althallercommunication.de\/hrtoday\/"},"author":{"name":"Jacqueline Althaller","@id":"https:\/\/althallercommunication.de\/#\/schema\/person\/4ca72b5e8d0bebc1f9b3061e463e32ee"},"headline":"B2B Social Media Studie f\u00fcr HR in der Schweiz: HR Today 03\/2026","datePublished":"2026-06-30T09:43:59+00:00","dateModified":"2026-06-30T09:46:34+00:00","mainEntityOfPage":{"@id":"https:\/\/althallercommunication.de\/hrtoday\/"},"wordCount":146,"commentCount":0,"publisher":{"@id":"https:\/\/althallercommunication.de\/#organization"},"image":{"@id":"https:\/\/althallercommunication.de\/hrtoday\/#primaryimage"},"thumbnailUrl":"https:\/\/althallercommunication.de\/wp-content\/uploads\/2026\/06\/HRToday_cover.jpg","keywords":["B2B Kommunikation","B2B Social Media","B2B Social Media Studie","KI-Beratung","Medienplatzierung"],"articleSection":["Aktuell","Clippings","Studie"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/althallercommunication.de\/hrtoday\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/althallercommunication.de\/hrtoday\/","url":"https:\/\/althallercommunication.de\/hrtoday\/","name":"B2B Social Media Studie f\u00fcr HR in der Schweiz","isPartOf":{"@id":"https:\/\/althallercommunication.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/althallercommunication.de\/hrtoday\/#primaryimage"},"image":{"@id":"https:\/\/althallercommunication.de\/hrtoday\/#primaryimage"},"thumbnailUrl":"https:\/\/althallercommunication.de\/wp-content\/uploads\/2026\/06\/HRToday_cover.jpg","datePublished":"2026-06-30T09:43:59+00:00","dateModified":"2026-06-30T09:46:34+00:00","description":"B2B Social Media Studie f\u00fcr HR in der Schweiz: Wie HR Social Media und KI nutzt \u2013 kompakte Insights aus unserem HR-Today-Beitrag.","breadcrumb":{"@id":"https:\/\/althallercommunication.de\/hrtoday\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/althallercommunication.de\/hrtoday\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/althallercommunication.de\/hrtoday\/#primaryimage","url":"https:\/\/althallercommunication.de\/wp-content\/uploads\/2026\/06\/HRToday_cover.jpg","contentUrl":"https:\/\/althallercommunication.de\/wp-content\/uploads\/2026\/06\/HRToday_cover.jpg","width":602,"height":793},{"@type":"BreadcrumbList","@id":"https:\/\/althallercommunication.de\/hrtoday\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/althallercommunication.de\/en\/"},{"@type":"ListItem","position":2,"name":"B2B Social Media Studie f\u00fcr HR in der Schweiz: HR Today 03\/2026"}]},{"@type":"WebSite","@id":"https:\/\/althallercommunication.de\/#website","url":"https:\/\/althallercommunication.de\/","name":"althaller communication","description":"Martkommunikation B2B","publisher":{"@id":"https:\/\/althallercommunication.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/althallercommunication.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/althallercommunication.de\/#organization","name":"ALTHALLER communication","url":"https:\/\/althallercommunication.de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/althallercommunication.de\/#\/schema\/logo\/image\/","url":"https:\/\/althallercommunication.de\/wp-content\/uploads\/2023\/12\/althaller_comm_b.png","contentUrl":"https:\/\/althallercommunication.de\/wp-content\/uploads\/2023\/12\/althaller_comm_b.png","width":464,"height":110,"caption":"ALTHALLER communication"},"image":{"@id":"https:\/\/althallercommunication.de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/althallercommunication","https:\/\/x.com\/ALTHALLERcom","https:\/\/www.linkedin.com\/company\/3332596?trk=tyah&amp;amp;amp;trkInfo=tas:COMMUNICATION Presse und PR,idx:1-1-1"]},{"@type":"Person","@id":"https:\/\/althallercommunication.de\/#\/schema\/person\/4ca72b5e8d0bebc1f9b3061e463e32ee","name":"Jacqueline Althaller","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2e8cdf7784b763130efe210406ba46634d04913cf12c46cf98b2799d6da47211?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2e8cdf7784b763130efe210406ba46634d04913cf12c46cf98b2799d6da47211?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2e8cdf7784b763130efe210406ba46634d04913cf12c46cf98b2799d6da47211?s=96&d=mm&r=g","caption":"Jacqueline Althaller"},"description":"$$$2021hmb8hzb4MD","url":"https:\/\/althallercommunication.de\/en\/author\/jacqueline-althaller\/"}]}},"_links":{"self":[{"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/posts\/34545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/comments?post=34545"}],"version-history":[{"count":3,"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/posts\/34545\/revisions"}],"predecessor-version":[{"id":34550,"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/posts\/34545\/revisions\/34550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/media\/34546"}],"wp:attachment":[{"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/media?parent=34545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/categories?post=34545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/althallercommunication.de\/en\/wp-json\/wp\/v2\/tags?post=34545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}