{"id":7764,"date":"2016-07-12T19:07:52","date_gmt":"2016-07-12T17:07:52","guid":{"rendered":"http:\/\/localhost\/cmDev\/?p=7764"},"modified":"2024-03-02T10:45:53","modified_gmt":"2024-03-02T09:45:53","slug":"adtech-company-nextperf-wird-teil-von-rakuten-marketing","status":"publish","type":"post","link":"https:\/\/althallercommunication.de\/en\/adtech-company-nextperf-wird-teil-von-rakuten-marketing\/","title":{"rendered":"AdTech Company Nextperf wird Teil von Rakuten Marketing"},"content":{"rendered":"<p><\/p>\n<p><strong>Paris, 12. Juli 2016<\/strong><\/p>\n<p>Rakuten Marketing hat Nextperf, die selbstlernende Plattform f\u00fcr wegweisendes Kundenretargeting und Anzeigenoptimierung, gekauft. Damit erweitert Rakuten Marketing nicht nur seine Pr\u00e4senz in Europa sondern unterstreicht mit diesem Kauf auch seinen F\u00fchrungsanspruch im Bereich der Data Intelligence, die es den Kunden von Rakuten Marketing erm\u00f6glicht, die Customer Journey mit personalisierten Werbemitteln zu steuern und so verbesserte Ergebnisse im Multi-Channel-Marketing zu erreichen.<\/p>\n<p>Die ma\u00dfgeschneiderte Real-Time-Solution von Nextperf bietet zusammen mit der mehrfach preisgekr\u00f6nten Werbetechnologie von Rakuten Marketing gro\u00dfes Synergiepotential, das sowohl die Endkundenwerbung als auch die Personalisierung im Mobilbereich, im Bereich der sozialen Netzwerke und im Cross-Device-Targeting deutlich verbessert. Mit der langfristigen Verst\u00e4rkung der Nextperf Ad Intelligence bekr\u00e4ftig Rakuten Marketing sein kontinuierlichen Streben, Marketers die effektivste Technologie und Data Intelligence zur Verbesserung der Costumer Experience und der Multi-Channel Performance zu bieten.<\/p>\n<p>\u201cWir freuen uns \u00fcber die gro\u00dfartigen neuen Chancen, die sich aus diesem Zusammenschluss mit Rakuten Marketing f\u00fcr Nextperf und seine Kunden ergeben\u201c, erl\u00e4utert Vincent Karachira, CEO von Nextperf die Entscheidung. \u201eW\u00e4hrend des ganzen Prozesses hatten wir stets die Vision von Rakuten Marketing vor Augen, allen Marketers ein einzigartiges Tool, mit dem sie weltweit ihre Marketingperformance verbessern k\u00f6nnen, zur Verf\u00fcgung zu stellen\u201c, so Karachira weiter.\u00a0(Anmerk.: gek\u00fcrzt)<\/p>\n<div>Vollst\u00e4ndig als PDF downloaden<\/div>\n<div><\/div>\n<p>W2Z1c2lvbl9idXR0b24gbGluaz0mcXVvdDtqYXZhc2NyaXB0Omhpc3RvcnkuYmFjaygpJnF1b3Q7IHRpdGxlPSZxdW90OyZxdW90OyB0YXJnZXQ9JnF1b3Q7X3NlbGYmcXVvdDsgYWxpZ25tZW50PSZxdW90O2NlbnRlciZxdW90OyBtb2RhbD0mcXVvdDsmcXVvdDsgaGlkZV9vbl9tb2JpbGU9JnF1b3Q7c21hbGwtdmlzaWJpbGl0eSxtZWRpdW0tdmlzaWJpbGl0eSxsYXJnZS12aXNpYmlsaXR5JnF1b3Q7IGNsYXNzPSZxdW90OyZxdW90OyBpZD0mcXVvdDsmcXVvdDsgY29sb3I9JnF1b3Q7ZGVmYXVsdCZxdW90OyBidXR0b25fZ3JhZGllbnRfdG9wX2NvbG9yPSZxdW90OyZxdW90OyBidXR0b25fZ3JhZGllbnRfYm90dG9tX2NvbG9yPSZxdW90OyZxdW90OyBidXR0b25fZ3JhZGllbnRfdG9wX2NvbG9yX2hvdmVyPSZxdW90OyZxdW90OyBidXR0b25fZ3JhZGllbnRfYm90dG9tX2NvbG9yX2hvdmVyPSZxdW90OyZxdW90OyBhY2NlbnRfY29sb3I9JnF1b3Q7JnF1b3Q7IGFjY2VudF9ob3Zlcl9jb2xvcj0mcXVvdDsmcXVvdDsgdHlwZT0mcXVvdDsmcXVvdDsgYmV2ZWxfY29sb3I9JnF1b3Q7JnF1b3Q7IGJvcmRlcl93aWR0aD0mcXVvdDsmcXVvdDsgc2l6ZT0mcXVvdDttZWRpdW0mcXVvdDsgc3RyZXRjaD0mcXVvdDtkZWZhdWx0JnF1b3Q7IHNoYXBlPSZxdW90O3JvdW5kJnF1b3Q7IGljb249JnF1b3Q7ZmEtY2hldnJvbi1sZWZ0JnF1b3Q7IGljb25fcG9zaXRpb249JnF1b3Q7bGVmdCZxdW90OyBpY29uX2RpdmlkZXI9JnF1b3Q7bm8mcXVvdDsgYW5pbWF0aW9uX3R5cGU9JnF1b3Q7JnF1b3Q7IGFuaW1hdGlvbl9kaXJlY3Rpb249JnF1b3Q7bGVmdCZxdW90OyBhbmltYXRpb25fc3BlZWQ9JnF1b3Q7MC4zJnF1b3Q7IGFuaW1hdGlvbl9vZmZzZXQ9JnF1b3Q7JnF1b3Q7XXp1csO8Y2tbL2Z1c2lvbl9idXR0b25d<\/p>\n<p>Pressekontakt und Redaktion<br \/>\n<strong>Jacqueline Althaller<br \/>\n<\/strong>ALTHALLER communication GbR <\/br>Elisabethstra\u00dfe 13<\/br>80796 M\u00fcnchen<\/p>\n<p><em>Bildmaterial stellen wir auf Wunsch gerne zur Verf\u00fcgung.<\/em><\/p>\n<p><\/p>\n<p>+49 (0) 89 38 66 52 60<\/p>\n<p><\/p>\n<p>+49 (0) 89 38 66 52 75<\/p>\n<p><\/p>\n<p><a href=\"mailto:info@althallercommunication.de\">info@althallercommunication.de<\/a><\/p>\n<p><\/p>\n<p><a href=\"https:\/\/althallercommunication.de\/\">www.althallercommunication.de<\/a><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paris, 12. Juli 2016. Rakuten Marketing hat Nextperf, die selbstlernende Plattform f\u00fcr wegweisendes Kundenretargeting und Anzeigenoptimierung, gekauft. <\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2749,2765,2756,2758],"tags":[],"class_list":["post-7764","post","type-post","status-publish","format-standard","hentry","category-ecommerce-retail","category-klassische-pressearbeit","category-kunden-in-den-medien","category-pressemeldungen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AdTech Company Nextperf wird Teil von Rakuten Marketing | althaller communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/althallercommunication.de\/adtech-company-nextperf-wird-teil-von-rakuten-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdTech Company Nextperf wird Teil von Rakuten Marketing\" \/>\n<meta property=\"og:description\" content=\"Paris, 12. Juli 2016. 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