{"id":7993,"date":"2016-09-26T09:23:31","date_gmt":"2016-09-26T07:23:31","guid":{"rendered":"http:\/\/localhost\/cmDev\/?p=7993"},"modified":"2023-12-14T13:38:01","modified_gmt":"2023-12-14T12:38:01","slug":"forschungsprojekt-automatisierung-in-der-multichannel-kommunikation","status":"publish","type":"post","link":"https:\/\/althallercommunication.de\/en\/forschungsprojekt-automatisierung-in-der-multichannel-kommunikation\/","title":{"rendered":"Forschungsprojekt Automatisierung in der Multichannel-Kommunikation"},"content":{"rendered":"<p><\/p>\n<h3>Forschungsprojekt Automatisierung in der Multichannel-Kommunikation<\/h3>\n<p><strong>Freistaat Bayern unterst\u00fctzt Social Media Forschungsprojekt<\/strong><\/p>\n<p>Das Bayerische Staatsministerium f\u00fcr Wirtschaft, Medien, Energie und Technologie unterst\u00fctzt die Entwicklung eines Tools zur Optimierung von Kommunikationsinvestitionen im Bereich Social Media. Bei dem Projekt geht es insbesondere um die Entwicklung von Automatisierungstechnologien in der Multichannel Kommunikation.<\/p>\n<p>Die Hochschule M\u00fcnchen entwickelt gemeinsam mit der Agentur COMMUNICATION Presse &amp; PR ein Tool zur Bewertung und Optimierung von Kommunikationsaktivit\u00e4ten im Bereich Social Media. Das auf zwei Jahre angesetzte Projekt hat zum Ziel, technologische Innovationen der Informationstechnik f\u00fcr Kommunikationsverantwortliche praktisch nutzbar zu machen.<\/p>\n<p><a href=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2016\/09\/PI_Forschungsprojekt.pdf\" target=\"_blank\" rel=\"noopener\">Zur Pressemitteilung<\/a><\/p>\n<p>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<\/p>\n<p>Pressekontakt und Redaktion<br \/>\n<strong>Jacqueline Althaller<br \/>\n<\/strong>ALTHALLER communication GbR <\/br>Elisabethstra\u00dfe 13<\/br>80796 M\u00fcnchen<\/p>\n<p><em>Bildmaterial stellen wir auf Wunsch gerne zur Verf\u00fcgung.<\/em><\/p>\n<p><\/p>\n<p>+49 (0) 89 38 66 52 60<\/p>\n<p><\/p>\n<p>+49 (0) 89 38 66 52 75<\/p>\n<p><\/p>\n<p><a href=\"mailto:info@althallercommunication.de\">info@althallercommunication.de<\/a><\/p>\n<p><\/p>\n<p><a href=\"https:\/\/althallercommunication.de\/\">www.althallercommunication.de<\/a><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Das Bayerische Staatsministerium f\u00fcr Wirtschaft, Medien, Energie und Technologie unterst\u00fctzt die Entwicklung eines Tools zur Optimierung von Kommunikationsinvestitionen im Bereich Social Media.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-7993","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Forschungsprojekt Automatisierung in der Multichannel-Kommunikation | althaller communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/althallercommunication.de\/forschungsprojekt-automatisierung-in-der-multichannel-kommunikation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forschungsprojekt Automatisierung in der Multichannel-Kommunikation\" \/>\n<meta property=\"og:description\" content=\"Das Bayerische Staatsministerium f\u00fcr Wirtschaft, Medien, Energie und Technologie unterst\u00fctzt die Entwicklung eines Tools zur Optimierung von Kommunikationsinvestitionen im Bereich Social Media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/althallercommunication.de\/forschungsprojekt-automatisierung-in-der-multichannel-kommunikation\/\" \/>\n<meta property=\"og:site_name\" content=\"althaller communication\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/althallercommunication\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-26T07:23:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-14T12:38:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/althallercommunication.de\/wp-content\/uploads\/2025\/01\/consult-sm_2-1-2.webp\" \/>\n\t<meta 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