Example of a management consultancy
Note: This prompt is general for this demo. The more specific the prompt, the more dedicated the response from MySocialAssist.
Your prompt
We are a management consultancy. Which content formats currently work best for B2B lead generation on LinkedIn?
Reflex prompt from MySocialAssist
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Answer from MySocialAssist for a management consultancy
For a management consultancy that wants to generate B2B leads on LinkedIn, the latest results of the B2B Social Media Study 2025/26 paint a clear picture:
Top content formats for B2B lead generation on LinkedIn (as of 2025/26)
|
Format |
Utilization/success |
Comment |
|
Technical articles & white papers |
91 % use them regularly |
Strongest lead driver in B2B, as they demonstrate expertise and thought leadership. Ideal for gated content (e.g. download against email). |
|
Videos & moving images (short formats, explanatory videos) |
68 % |
Highest engagement rates. Particularly efficient for services that require explanation. |
|
LinkedIn newsletter / article series |
strongly increasing |
The algorithm favors newsletter posts. Building up your own subscriber base enables continuous lead nurturing. |
|
Case Studies / Best Practices |
63 % |
Very effective for decision-makers in B2B, as they create trust and demonstrate competence. |
|
Live sessions / webinars |
42 % |
Increasing popularity: personal interaction + lead generation in real time (e.g. via LinkedIn Live or events). |
|
Carousel posts / slide formats |
55 % |
Ideal for complex topics and consulting approaches. Promote dwell time – a KPI of growing importance. |
|
Employee advocacy posts (corporate influencers) |
47 % |
Employees as brand ambassadors significantly increase organic reach. Particularly successful in HR-driven campaigns. |
Current success factors on LinkedIn (according to the 2025/26 study)
Quality instead of quantity:
- The phase of “lots of posts” is over. Companies are focusing on high-quality, data-based content with clear added value for target groups.
Thought Leadership & Expertise:
- Content that conveys knowledge, trends and concrete solutions are the most effective lead magnets – especially in the consulting environment.
Visual formats on the rise:
- B2B decision-makers also prefer visually prepared information (videos, slides, infographics) – no longer long blocks of text.
Corporate influencers as reach boosters:
- Authentic voices from the company (consultants, partners) generate more trust and interaction than corporate pages.
Paid content is growing:
- Organic reach is hardly realistic without budget investment. LinkedIn ads with precise targeting (e.g. industries, job title, company size) are used as lead drivers.
AI support for planning and creation:
- 82% of B2B companies use AI for text, graphics or topic planning – especially for optimizing mail frequency and targeting.
Recommendation for consulting companies
The following applies to a management consultancy in the B2B sector:
- Core strategy: Thought leadership through expertise and insights.
- Lead formats: LinkedIn newsletter + Carousel posts + short videos.
- Call-to-action: whitepapers, webinars, checklists with lead form.
- Frequency: 2-3 high-quality posts per week are ideal.
- Team strategy: Position partners & consultants as active LinkedIn voices.
Example for HR managers
Note: This prompt is general for this demo. The more specific the prompt, the more dedicated the response from MySocialAssist.
Your prompt
I manage the employer branding of a mechanical engineering company with 280 employees. We are urgently looking for mechatronics technicians and engineers, but we only have a small team (me + working student, 10 hours/week) and a monthly social media budget of €1,500. Which channels work for employer branding in B2B mechanical engineering and how can we really become visible with limited resources?
Reflex prompt from MySocialAssist
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Answer from MySocialAssist for recruitment
This is a typical challenge for industrial SMEs and, according to the B2B Social Media Study 2025/26, currently affects over 70% of manufacturing companies in the DACH region.
Good news: You don’t need a big team, you need clear priorities. Here are the channels and formats that have been proven to achieve the best employer branding results in mechanical engineering in 2025/26 👇
1. the top channels for employer branding in mechanical engineering (2025/26)
|
Platform |
Use in B2B |
Recommendation for you |
|
|
83,0 % |
The most important channel for specialists & managers. Focus on employee stories, project insights & corporate influencers. |
|
|
65,6 % |
Ideal for insights into the team, work culture & junior staff. Reels & behind-the-scenes formats have a particularly authentic effect. |
|
YouTube |
52,0 % |
Perfect for technical target groups: show what you build – and who is behind it. Short “workshop videos” perform better than image films. |
|
TikTok |
8,1 % |
Declining in B2B, but optional for trainee campaigns or regional recruiting campaigns. |
Tip: Concentrate your budget on LinkedIn and Instagram – this covers around 90% of your relevant target groups.
A monthly budget of €1,500 is enough for 1-2 small paid campaigns plus authentic, self-produced content.
2. how to reach technical specialists – without glossy production
Engineers and CNC specialists do not respond to marketing platitudes – but to authenticity, collegiality and sense.
Successful mechanical engineering companies, according to the study:
- People at work instead of recruiting ads.
- Short video statements (“Why I work at [company name]”).
- Team leaders who present real projects.
This content achieves +41% higher engagement rates and +27% more applicant contacts than traditional HR posts.
3. visibility with a limited budget (€1,500/month)
You can work effectively with your setup if you use resources in a targeted manner:
✅ 1 LinkedIn post per week → Employees, projects, innovations
✅ 2 Instagram stories per week → Workshop, colleagues, everyday life
✅ 1 mini-campaign (€500) on LinkedIn/Instagram → Targeting by region + job title
✅ 1 video/month produced with smartphone (e.g. “1 day in the life of…”)
Example of budget decisions
Note: This prompt is general for this demo. The more specific the prompt, the more dedicated the response from MySocialAssist.
Your prompt
We are a medium-sized automation specialist (approx. 120 employees) and currently invest €1,000 per month in social media, mainly for LinkedIn and a few posts on Instagram. I would like to increase the budget to €2,000 in order to manage campaigns more effectively and have content produced more professionally. Can you help me show the management with data why this makes sense?
Reflex prompt from MySocialAssist
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Answer from MySocialAssist for a budget decision
According to the B2B Social Media Study 2025/26, over 60% of medium-sized companies (50-250 employees) already invest between €1,800 and €2,500 per month in social media – twice your current budget.
The reason: companies with strategic budget deployment achieve measurable results – on average
- +38 % more qualified leads,
- +33 % higher employer attractiveness,
- +22 % more website traffic.
MySocialAssist – Budget recommendation:
An increase to €2,000 per month allows you to:
- 1,000 € for content production (video, visuals, specialist articles)
- 600 € for targeted paid campaigns on LinkedIn
- 200 € for monitoring & reporting
- 200 € for AI tools & automation
This gives you demonstrably higher visibility, predictable leads and a measurable employer branding result – without increasing the size of your team.
At €2,000 a month, you are in line with the industry average and can show the management:
“Every euro invested pays off directly in terms of reach, applicant contacts and brand impact.”