cultundcomm
Blog for the good in corporate culture and communication.
Communication is our core competence. That's why we think about what we write and say. About professionalism. New communication channels such as social media. Ethical boundaries. And new ways of addressing target groups, such as design thinking.
From communication to conversation
While classic push communication via one-way channels used to dominate in order to generate attention, convey information and try to build trust in the target...
Turned upside down! – Communication models today
The avalanche-like development of communication technologies and, in particular, the massive increase in public cynicism since the financial crisis have...
My FSJ experience at Zeit des Lachens
The first step into the right working world. Maintaining concentration from morning to night. Building something from nothing. I am now experiencing all of...
Opinion leaders remain the leading media
In the course of the digital transformation of media, forms and formats of communication, journalists supposedly lost their function as gatekeepers of...
Storytelling – misleading PR hype
Storytelling is currently synonymous with successful press and media relations, the key to the information needs and behavior of a wide range of target groups...