Study. Session. Edge. The B2B Social Media Insights 2025/26 are here!
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We tell your story
Since 1992, althaller communication – a market communications firm – has been successfully supporting companies across a wide range of industries with strategic PR services. From small and medium-sized businesses to DAX-listed corporations, our many years of experience and deep understanding of market communication make us a trusted partner.
Your owner-managed PR agency in Munich
As an owner-managed communications consultancy, we deliberately set ourselves apart from the “PR factory” trend. We position ourselves as boutique agencythat relies on dedicated points of contact, short lines of communication, and fast, efficient work.
Our individualized and personalized support ensures that your needs are always our top priority and that your communication is clear and focused.
Strengthen your reputation and ensure a lasting media presence
Our work strengthens your reputation, increases your visibility, enhances your credibility, and enables effective communication with various target audiences. In addition, we support you with effective crisis management, promote your brand positioning, and ensure targeted media coverage.
With althaller communication by your side, you can be sure that your message will reach the right audience and have a lasting impact.
industry expertise
althaller communication takes a flexible approach without limiting itself to any specific industry. Our close collaboration with experts from various fields has given us remarkable expertise. This combination of versatility and industry-specific know-how enables us to develop tailored PR strategies that take into account both general best practices and specific nuances.
Why Althaller Communication?
- Years of experience:
Successfully active in the PR industry for over 30 years. - Personalized support:
Dedicated contacts and direct lines of communication. - Cross-industry expertise:
Versatility and in-depth expertise across various industries. - Sustainable Communication Strategies:
Long-term success through tailored PR initiatives.
Let’s tell your story together
althaller communication –
Your PR agency in Munich for tailored and contemporary communication.
The only long-term study
in the D-A-CH region
Social Media
in the
B2B Communication
We tell your story
Since 1992, althaller communication – a market communications firm – has been successfully supporting companies across a wide range of industries with strategic public relations work, from small and medium-sized businesses to DAX-listed corporations.
As an owner-managed communications consultancy, we deliberately set ourselves apart from the “PR factory” trend. That is why we position ourselves as a boutique agency that prioritizes dedicated points of contact, short lines of communication, and fast, efficient work.
The PR Experts
Our work strengthens your reputation, increases your visibility, enhances your credibility, and enables effective communication with various target audiences. In addition, we support you with effective crisis management, strengthen your brand positioning, and ensure targeted media coverage.
industry expertise
althaller communication takes a flexible approach without limiting itself to any specific industry. Nevertheless, through close collaboration with experts in various fields, we have developed remarkable expertise. This combination of versatility and industry-specific know-how enables the agency to develop tailored PR strategies that take into account both general best practices and specific nuances.
The big B2B social media study 2025/26
featuring more than 200 pages of groundbreaking findings
The only long-term study in the D-A-CH region
Social Media in B2B Communication
What sets Althaller Communication apart from a traditional PR agency?
Answer: Althaller Communication is an owner-managed B2B PR and communications agency based in Munich. Unlike many traditional PR agencies, Althaller Communication operates as a boutique agency with dedicated, senior account managers, deep industry expertise, and integrated 360° communications. Instead of standardized solutions, Althaller Communication combines traditional press and media relations with strategic B2B content marketing, social media communication, and digital corporate communications—specifically for products and services in the DACH region that require explanation.
How is AI changing day-to-day PR work at Althaller Communication?
At Althaller Communication, artificial intelligence is an integral part of our daily B2B PR and social media work—not just an experiment. AI tools support research, data analysis, topic clustering, and initial drafts. Strategic positioning, the development of the communication strategy, the assessment of sensitive topics, and the tone of the content are deliberately handled by the agency’s experienced team. Clients benefit from faster response times, well-argued, precise messages, and content based on current data and benchmarks from the B2B social media landscape.
At its core is the company’s proprietary AI assistant, AlthallerAssist. It consolidates the findings of the only long-term B2B social media study in the DACH region, best practices from client projects, and defined brand guidelines. This content is made available to all project participants in a structured format, enabling consistent, data-driven communication across all channels. In this way, Althaller Communication is evolving the traditional agency model into an AI-powered, highly digitized B2B communications consultancy.
What makes Althaller Communication the leading B2B agency for PR and strategy?
Althaller Communication has been working exclusively in B2B communications for over 30 years. The focus is on products that require explanation, complex technologies, and sensitive topics in industries with discerning stakeholders. Our consulting services are based on our own long-term B2B social media studies, which we have been conducting for years, quantitative benchmarks, and a deep understanding of decision-making processes in B2B markets.
Agency founder Jacqueline Althaller is regarded as a social media pioneer in the DACH region. She combines her experience in traditional PR with modern, AI-driven communication planning. The agency’s services range from positioning and thought leadership to employer branding and CEO communications, as well as sales-oriented lead generation and measurable social media strategies.
What size of companies does the agency work with?
Althaller Communication works with ambitious medium-sized companies as well as international corporations that want to establish a clear and consistent presence in the DACH region. What matters is not the size of the company, but the commitment to strategic B2B communication on an equal footing. The agency helps companies systematically integrate PR, social media, content marketing, and sales, and manage communication in a data-driven way.