iBusiness: Increasing competitive pressure – How online fashion retailers will survive in the future

by Jacqueline Althaller | Oct 20, 2015 | Ecommerce & Retail, IT_ Telecommunication, Others | 0 comments

iBusiness, 14.10.2015

004 Ltd.

[…] In addition, more and more manufacturers are recognizing their pent-up demand in online retail. Pioneers are “the fashion and electronics industries, which have recognized the signs of the times,” observes Michael Gerke , CFO of 004 GmbH . An integrated online-offline strategy is becoming increasingly important for manufacturers, as having their own online store not only leads to “higher sales, but also makes a decisive contribution to brand building”, explains Gerke. […]

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