Hacker-Pschorr/Paulaner

To accompany the incorporation of Hacker-Pschorr Bräu GmbH in the Paulaner group COMMUNICATION Presse und PR was assigned to develop a communication strategy to support team-building processes.

Project

In addition to strategic consulting, the emphasis of the cooperation was to edit and publicize the corporate magazine “Zapfhahn”. The agency advised the company until the set-up of all necessary interfaces to enable the company to edit the corporate magazine out of own resources.

Date: 1992-1993