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Heart and Soul

As an agency for market communication, our expertise and range of services cover a 360-degree spectrum.

Coming from a background in press and public relations, we have continuously expanded our portfolio in line with the latest developments in communication opportunities and needs in markets, industries, companies and organizations of all sizes.

Our expertise is aimed at using all available communication channels and formats to create coherent and effective messages for you as a B2B customer. Our services are designed to ensure that communication strategies are implemented consistently, effectively and sustainably in all relevant areas.

 

With a watchful eye on constantly emerging new forms of communication, media formats and communication mechanisms, we have done forward-looking and trend-setting pioneering work at an early stage.

We have made a name for ourselves as pioneers in the field of social media in particular. The founding of the “First Working Group on Social Media in Corporate Communications” and the development and publication of the only

›Long-term survey on the use of social media

in B2B in the German-speaking market are a striking example of our commitment and performance. In particular, this study, first published in 2010, has established itself as a basis for planning and orientation across all sectors and company levels.

We invite you to benefit from our many years of experience and our creative thinking. Together we will design successful communication strategies that will optimally position your company in the B2B market and make it successful in the long term.

360° expertise

Classic public relations
Social Media
Change Communications
PR & Content Marketing
Crisis communication
Video and Podcast

Building sustainable relationships

Continuous communication with journalists is essential to raise your company's profile, sharpen its image and profile, and build its reputation through sustainable relationships with media representatives.

You benefit from our long-standing contacts with key journalists in the opinion-forming daily, business and trade press, characterized by a high level of acceptance and reliability.

Authentic dialogue with your target group

Social media opens up direct channels to your target group. This not only helps you to strategically influence your brand image, but also to optimize your strategy and product development and avoid crises in the long term.
As an integral part of the overarching digital strategy, social media plays a decisive role when it comes to rethinking customer communication. After all, purchasing decisions are increasingly being made on the (social) web. Continuous monitoring and constant optimization of the available content guarantee that you pick up the customer at the right touchpoint.

Supporting change

Markets are changing. Successful companies help to shape this change. Change processes are an elementary component of every company.

We support you in credibly communicating your perspectives, goals and visions to all of your company's stakeholders. And to take employees, customers, partners, investors and the media along with you on your journey. A positive working atmosphere, a clear company profile and a strong immune system are the result of this process.

PR and content marketing from a single source

Storytelling over all channels. Content is the currency.

Good content marketing forms the basis of your brand management. We work with you to develop topics that stand for your company in an unmistakable way. This allows you to assume opinion leadership and position yourself clearly against the competition.

In doing so, we address your customers precisely at all stages of the customer journey and thus support your sales.

Equipped for crisis

Crisis PR means not only reacting in difficult situations, but also preventive work, i.e. preparing the company communicatively for an emergency.

With our experience as a member of international crisis teams, we ask you the critical questions first. As a "think tank" with an objective view from the outside, we quickly identify critical points that companies often fail to see through their internal lens. In this way, we arm you for the crisis and help to rebuild lost trust.

Connecting conversations

Bring your corporate culture, values and perspectives closer to your target group in an authentic and cross-media way. Good content that can be listened to anytime and anywhere sets you apart from homogeneous markets and companies and supports your sales.
As an all-in-one provider, we not only record your podcast, but also support you in the conception and subsequent distribution of your audio and video formats.
With our digital expertise, we get you talked about. Also on Spotify, Deezer, Amazon Music, YouTube or on your channels.

Classic public relations
Social Media
Change Communications
PR & Content Marketing
Crisis communication
Pod- & Videocast

Der kontinuierliche Austausch mit Journalisten ist unerlässlich, um den Bekanntheitsgrad Ihres Unternehmens zu erhöhen, sein Image zu schärfen und durch tragfähige Beziehungen zu Medienvertretern seine Reputation auszubauen.

Die direkte Verbindungen zur Zielgruppe und ermöglicht strategische Markenbildung. Kontinuierliches Monitoring und Content-Optimierung gewährleisten eine zielgerichtete Ansprache.

Märkte wandeln sich. Erfolgreiche Unternehmen gestalten diesen Wandel mit. Change-Prozesse sind elementarer Bestandteil eines jeden Unternehmens.

Storytelling auf allen Kanälen. Content ist die Währung.

Gutes Content-Marketing bildet die Basis Ihrer Markenführung.

Krisen-PR bedeutet nicht nur Reagieren in schwierigen Situationen, sondern auch Präventivarbeit, d.h. das Unternehmen auf den Ernstfall kommunikativ vorbereiten.

Als All-in-One Anbieter nehmen wir Ihren Podcast nicht nur auf, sondern unterstützen Sie auch in der Konzeption und anschließenden Distribution Ihrer Audio- und Videoformate.

100% service

Classic press relations

What we do for you:

  • Topic planning
  • Press mailing list
  • Press releases
  • White paper, specialist article, user contribution
  • Report on the trade fair and event
  • Media monitoring, topic monitoring, media response analysis
  • Press review, editorial contact, editorial tour
  • Interviews, background discussions, statements
  • Press conference, fireside/roundtable discussions, journalist workshops

Social Media

What we do for you:

  • Web and social audit
  • Conception and definition (goals, channels, KPIs)
  • Strategic editorial work
  • Social media guidelines/policy
  • Community Management
  • Conflict Management
  • Blogger and influencer relations
  • Monitoring and Reporting
  • Search engine marketing (SEO, SEA)

PR and Content-Marketing

What we do for you:

  • Content strategy
  • Content creation
  • Inbound Marketing
  • Lead generation and lead nurturing
  • Dialogue Marketing

Change Communications

What we do for you:

  • Actual/target analysis
  • Development of change story
  • Strategic consulting
  • External communication
  • Training/qualification of top management
  • Top management positioning
  • Employee questionnaires
  • Internal communications
  • Social Media

Crisis communication

What we do for you:

  • Preventive measures (action plans for crisis teams, simulation games)
  • Crisis diagnosis
  • Employee questionnaires
  • Implementation of measures to improve internal communication
  • Preventing communication islands, opening communication channels to management
  • team building process
  • Strategies for developing top performance in the team, implementation of team boosters
  • SMART target training for crisis prevention
  • Coaching "Improving the ability to deal with conflict"

Pod- & Videocast

What we do for you:

  • Podcast design
  • Podcast production
  • Podcast preparation (editing, sound)
  • Podcast-Distribution
  • Topic planning
  • Strategic consulting
  • Complementary social media campaign

Klassische Pressearbeit

What we do for you:

  • Topic planning
  • Press mailing list
  • Press release
  • White paper, technical article, user contribution
  • Report on the trade fair and event
  • Media monitoring, topic monitoring, media response analysis
  • Press review, editorial contact, editorial tour
  • Interviews, background discussions, statements
  • Press conference, fireside/roundtable discussions, journalist workshops

Social Media

What we do for you:

  • Web and social audit
  • Conception and definition (goals, channels, KPIs)
  • Strategic editorial work
  • Guidelines/policies for social media
  • Community Management
  • Conflict Management
  • Blogger and Influencer Relations
  • Monitoring and Reporting
  • Search engine marketing (SEO, SEA)

PR und Content-Marketing

What we do for you:

  • Content Strategy
  • Content Creation
  • Inbound Marketing
  • Lead generation and lead nurturing
  • Dialogue Marketing

Change Communications

What we do for you:

  • Actual/target analysis
  • Development of change story
  • Strategic consulting
  • External communication
  • Training/qualification of top management
  • Positioning of top management
  • Employee survey
  • Internal communication
  • Social Media

Krisen-Kommunikation

What we do for you:

  • Preventive measures (action plans for crisis teams, simulation games)
  • Crisis diagnosis
  • Employee questionnaires
  • Implementation of measures to improve internal communication
  • Preventing communication islands, opening communication channels to management
  • team building process
  • Strategies for developing top performance in the team, implementation of team boosters
  • SMART target training for crisis prevention
  • Coaching "Improving the ability to deal with conflict"

Pod- & Videocast

What we do for you:

  • Podcast design
  • Podcast production
  • Podcast preparation (editing, sound)
  • Podcast-Distribution
  • Topic planning
  • Strategic consulting
  • Accompanying social media campaign

interdisciplinary approach and measurable success

Integrated communication

Thanks to the interdisciplinary approach of althaller communication you benefit from continuous translation services that ensure horizontal and vertical positioning. We are passionate about implementing strategic, creative and technical know-how for our clients.

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Customized positioning

We create individual corporate positioning that exploits the possibilities of being different, achieves unique selling points, emphasizes originality and quality, occupies emotional fields and mobilizes demand for your offer. We create intelligent cross-connections, do not think in rigid patterns and also pay attention to the subtle nuances of our customers’ needs. Furthermore, we are always a reliable partner when additional resources are required at the operational level.

This is how we measure ourselves

Our promise: We take responsibility for the budget, schedule and positive impact of our measures. We ensure your sustainable success with sales-supporting media work.

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examples of our work

For the Schwabinger Tor we have designed and implemented citizen-oriented event formats such as “The gateway to the urban future” and the podcast on the future of cities.

  • Client: Jost Hurler
  • Services: Conception, implementation, moderation, guest research, cross-media communication
  • More on this project
  • Podcast "Schwabinger Tor"

Althaller Communication the podcast
“Prof. Corner” developed.
With each contribution, Michael Reeg as CEO was positioned as a thought leader and networker in a real-life context. There are a total of 10 contributions on all relevant channels.

To mark its 35th anniversary, Hoesch & Partner Versicherungsmakler decided to relaunch its customer magazine. althaller communication took on the work of a publishing house and handled the redesign of the customer magazine and the implementation of the project itself.

The Berlin waste disposal company ALBA has given the go-ahead to set up a shared flat on the initiative of an employee. On a YouTube channel, four flatmates show how everyone can live sustainably without pointing a finger.

  • Kunde: ALBA BluehouseLab
  • Leistungen: cross-mediales Social Media Engangement
  • Watch on Youtube

As a full-service social media agency, althaller communication supports Siqens in raising its profile and building its brand through communication via all relevant social media channels.

althaller communication supports DIE SOFTWARE in repositioning itself and in communicating the growth of the company and the expansion of its range of services.

  • THE SOFTWARE
  • Services: Public relations

As lead agency, althaller communication communication is supporting the payment service provider Computop in sharpening its positioning and raising its profile. The aim is to support the company’s growth and the expansion of its market position in the payment sector through communication.

  • Computop Wirtschaftsinformatik GmbH
  • Services: Public relations

althaller communication supports Netcetera with its market entry in Germany. The aim is to support the expansion of the Swiss market leader for payment security with sales communication, to strengthen its positioning in the payment and FinTech environment and to increase its brand awareness

  • Netcetera
  • Public relations

Laughter, joy, lots of fun and, above all, variety: this is what the “Zeit des Lachens e.V.” brings to young patients, their relatives and hospital staff in German children’s hospitals. The campaign was initiated in 2006 by an industrial company, based on a concept by the Munich agency althaller communication.

althaller communication supports well-known clients in corporate communications and in particular with its sales support services as an outsourced press office.