Storytelling – Irreführender PR-Hype

Storytelling ist derzeit das Synonym für erfolgreiche Presse- und Medienarbeit, der Schlüssel zum Informationsbedarf und -verhalten unterschiedlichster Zielgruppen in Wirtschaft, Politik und Gesellschaft. Als der Hype aus dem Munde von Kommunikationsexperten und auf...

Storytelling – misleading PR hype

Storytelling is currently synonymous with successful press and media relations, the key to the information needs and behavior of a wide range of target groups in business, politics and society. As the hype from the mouths of communications experts and on agency...
Social Media Recruiting

Social Media Recruiting

Recruiting – it’s a difficult topic for applicants as well as for employers who are looking for qualified staff. What is known as the ‘war for talent’ has gone social and is now increasingly important. Both companies and applicants recognize the effectiveness of...