While classic push communication via one-way channels used to dominate in order to generate attention, convey information and try to build trust in the target groups, this type of communication has changed drastically. Since the global financial crisis, during which...
The avalanche-like development of communication technologies and, in particular, the massive increase in public cynicism since the financial crisis have together played a decisive role in turning conventional communication models upside down in a kind of seismic...
The first step into the right working world. Maintaining concentration from morning to night. Building something from nothing. I am now experiencing all of this as I am currently completing my FSJ at Zeit des Lachens e.V. The association has set itself the goal of...
In the course of the digital transformation of media, forms and formats of communication, journalists supposedly lost their function as gatekeepers of information content and truth. Anyone who wanted to saw themselves as an author, reporter, whistleblower, revealer....
Storytelling is currently synonymous with successful press and media relations, the key to the information needs and behavior of a wide range of target groups in business, politics and society. As the hype from the mouths of communications experts and on agency...
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