iXtenso: Retailers and manufacturers need a joint strategy

by Jacqueline Althaller | May 18, 2015 | Ecommerce & Retail, IT_ Telecommunication, Others | 0 comments

iXtenso, 18.05.2015

004 Ltd.

Interview with Andreas Bauer, CPO of 004 GmbH
Online retail not only offers sales potential for retailers, but also for manufacturers. But how can retailers and manufacturers be prevented from getting into an unpleasant competitive situation online? Andreas Bauer, CPO of 004 GmbH, argues in favor of a joint online-offline strategy for manufacturers and retailers that will ultimately benefit both […].

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