SOLUTIO

Founded 1998 in Munich, SOLUTIO AG develops innovative investment concepts, especially suited to the needs of German and Austrian institutional investors in the segment of alternative asset classes.

Project

The cooperation with Solutio was focused on intensive exchange with economic and financial journalists. Regular fireside chats enabled media representatives to engage in discussions with the company’s experts in a rather informal setting. These events’ content included more basic topics like market trends rather than products and services. Responsible dealings with journalists resulted not only in a multitude of publications in opinion leading economical and financial media. Moreover, the company long-lastingly benefitted of the contact between equals. Solutio AG’s immune system was strengthened, the risk of negative press minimized.

Date: 2002 – 2004