cultandcomm

Blog for the good in corporate culture and communication.

Communication is our core competence. That’s why we think about what we write and say. About professionalism. New communication channels such as social media. Ethical boundaries. And new ways of addressing target groups, such as design thinking.

Storytelling – misleading PR hype

Storytelling is currently synonymous with successful press and media relations, the key to the information needs and behavior of a wide range of target groups in business, politics and ...
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