cultandcomm
Blog for the good in corporate culture and communication.
Communication is our core competence. That’s why we think about what we write and say. About professionalism. New communication channels such as social media. Ethical boundaries. And new ways of addressing target groups, such as design thinking.
Opinion leaders remain the leading media
In the course of the digital transformation of media, forms and formats of communication, journalists supposedly lost their function as gatekeepers of information content and truth. ...
Storytelling – misleading PR hype
Storytelling is currently synonymous with successful press and media relations, the key to the information needs and behavior of a wide range of target groups in business, politics and ...
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